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Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.
…. … The heart is a universal symbol. It’s a much more inclusive symbol. For marketers, this could have a positive effect, as more people could engage with your brand’s tweets. Aaron Goldman, CMO of 4C Insights, told SocialTimes that “that this change should help drive engagement and that’s good for advertisers.” He pointed out two benefits…
… One of the hottest ad formats of 2015 can’t be found on Facebook or Twitter. Stats provided to SocialTimes by 4C Insights show that clients’ ad spend on Pinterest has far more than quadrupled since January — a rise of 7.7 times. With the holidays approaching and Pinterest rolling out more buyable pins, that number could climb even higher…
… performance, Experian exposed different groups of people in the U.S. to different spending levels of Facebook ads in News Feed and the right-hand column. The campaigns took place over a two-week test period in the first quarter of 2014. So what did Kenshoo and Facebook find? There was a 19 percent average increase in total conversions among…