Aaron Orendorff

  • Content Marketing Definition

    …. Elaboration: Content Marketing is an intentional approach to attracting, engaging and inspiring customers to a logical conclusion to buy and share through content that empathizes with the varied interests and behaviors during the buying cycle. Lee Odden – Top Rank Marketing, author of Optimize: How to Attract and Engage More Customers by Integrating…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … in across your social media channels. #6: Shopify Automating the commerce side of your social media shouldn’t end with attracting new customers. Instead, make customer service and retention a top priority. As Stephanie Shkolnik explains, this includes developing a plan for both “managing crisis scenarios,” like customer complaints, as well as the wider…

    Aaron Orendorff/ Social Media Examinerin Social- 12 readers -
  • How to Help Your Staff to Curate Content

    … to curate content. #1: Establish Team Structure Collaboration starts with structure. It’s vital to establish clear roles and communicate exactly who’s responsible for what. Two roles are needed: a coordinator and a group of contributors. Coordinator The coordinator’s job is to identify major topics that your target audience cares about, and to make…

    Aaron Orendorff/ Social Media Examinerin Social Content How To's- 9 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic