Aaron Orendorff

  • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    … a good conversation in private.” (BTW, this is what inspired Joe Pulizzi and Robert Rose to start their This Old Marketing podcast.) 2. Skip the spaghetti content marketing Low quality content is a bad marketing strategy. TrackMaven’s Spaghetti Throw illustrated what most marketers won’t admit: “We throw our content at digital walls (aka: media…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    …. (Check out how Orendorff did it.) Example: Orendorff’s 50 Best Social Media Tools From 50 Most Influential Marketers Online went viral as soon as it was published. Give co-creators their time in the sun–Spotlight on Backlinko’s Brian Dean 3. Interview Incorporate other people’s voices while maintaining control of the content 2 Interview variations…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2016 Content Marketing World Take-aways

    … content — and genuinely helpful. Based on Andrew Davis’s session, “Killer Content: How brilliant brands create less content and deliver bigger success” Editor’s Tip: Orendorff is a whiz at creating audience attractive content. Check out his Content Marketing Institute post on How to Network a Conference Like a Jedi. It’s a new spin on Andy…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … more inhuman than merely connecting with new leads. Here are three tools that strike an excellent balance among making the sale, supporting current customers, and being genuinely social. #4: Yotpo User-generated marketing in the form of reviews and recommendations is one of the most powerful purchase drivers online. While many websites feature…

    Aaron Orendorff/ Social Media Examinerin Social- 29 readers -
  • How to Help Your Staff to Curate Content

    … of the helpful resources you found while putting it together on our social channels. The next time you come across something like [article], please send it to me on [collection tool]. Even better, since I know you work on projects like that regularly, please provide me with three posts and an infographic along those same lines by next Friday. Thanks, Aaron…

    Aaron Orendorff/ Social Media Examinerin Social Content How To's- 20 readers -
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