Aaron Orendorff

    • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

      How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content c ...

      Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … and promoters. Think “the more the merrier!” If you don’t know your content marketing audience, don’t guess. Just ask—“What the biggest problem you’re facing now?” (BTW—I borrowed this idea from Social Triggers’ Derek Halpern. I put the question in my signup email confirmation.) Alternatively, if you have a retail presence or customer service function…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    …. (Check out how Orendorff did it.) Example: Orendorff’s 50 Best Social Media Tools From 50 Most Influential Marketers Online went viral as soon as it was published. Give co-creators their time in the sun–Spotlight on Backlinko’s Brian Dean 3. Interview Incorporate other people’s voices while maintaining control of the content 2 Interview variations…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • Content Marketing Definition

    … including computers, tablets, smartphones and others. Is distributed via owned, third party and social media platforms. Provides measurable results through the use of calls-to-action and promotional codes. Heidi Cohen – Riverside Marketing Strategies 15. Content marketing (also known as inbound marketing) is the art and science of attracting…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • 8 Blogger Tools to Help Promote Your Content

    …: Promote Content to a Targeted Audience With Quuu Promote Quuu Promote is a tool that lets you automatically share your quality content to a much larger audience than you’d likely reach on your own. Note that content can be rejected if it doesn’t meet Quuu Promote’s hand-curated standards. When you submit a URL, you can create a short-form version…

    Aaron Orendorff/ Social Media Examinerin Social Content Blogging- 37 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media. Discover nine tools to save time on social media marketing. Relationship…

    Aaron Orendorff/ Social Media Examinerin Social- 26 readers -
  • How to Help Your Staff to Curate Content

    … of the helpful resources you found while putting it together on our social channels. The next time you come across something like [article], please send it to me on [collection tool]. Even better, since I know you work on projects like that regularly, please provide me with three posts and an infographic along those same lines by next Friday. Thanks, Aaron…

    Aaron Orendorff/ Social Media Examinerin Social Content How To's- 18 readers -
Get the top posts daily into your mailbox!