Aaron Orendorff

  • Content Marketing Audience: Do You Know Your Readers?

    … Andy Crestodina believes that a partner in content creation is a partner in content distribution. Do the heavy lifting for promoter distribution support. Don’t whine! Instead thank the people who helped you create the content. Then give them a heads up that the content is going to be published. Both Social Media Examiner’s Lisa Jenkins and Content…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … preaches. He goes further and spotlights his influencer co-creators. (BTW—Henneke is also worth reading!) Spotlight your Influencer Co-Created Content – Orbit Media Does! 2. Roundup post I call this “Crowd Pleaser Content” since its goal is to attract a broader audience. (BTW—Here are the 5 core content types your blog needs.) To balance your…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 29 readers -
  • Content Marketing Definition

    … are creating/sharing a piece of content you should be thinking if this piece of content can help build a connection with my target audience, build my brand or build my sales pipeline. Ian Cleary – RazorSocial 14. Content Marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • 2016 Content Marketing World Take-aways

    … content — and genuinely helpful. Based on Andrew Davis’s session, “Killer Content: How brilliant brands create less content and deliver bigger success” Editor’s Tip: Orendorff is a whiz at creating audience attractive content. Check out his Content Marketing Institute post on How to Network a Conference Like a Jedi. It’s a new spin on Andy…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 8 Blogger Tools to Help Promote Your Content

    … With Start A Fire Online marketing is all about providing value. This means that on social media, you can’t limit yourself to constantly promoting only your own stuff. Instead, you also have to curate content, sharing other people’s solutions and resources with your audience. Otherwise, you risk coming off as only self-promotional. So how do you share…

    Aaron Orendorff/ Social Media Examinerin Social Content Blogging- 27 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media. Discover nine tools to save time on social media marketing. Relationship…

    Aaron Orendorff/ Social Media Examinerin Social- 21 readers -
  • How to Help Your Staff to Curate Content

    … of the helpful resources you found while putting it together on our social channels. The next time you come across something like [article], please send it to me on [collection tool]. Even better, since I know you work on projects like that regularly, please provide me with three posts and an infographic along those same lines by next Friday. Thanks, Aaron…

    Aaron Orendorff/ Social Media Examinerin Social Content How To's- 14 readers -
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