Aaron Orendorff

  • Content Marketing Audience: Do You Know Your Readers?

    … and listicles. Take a page from Aaron Orendorff of iconiContent and Nadya Khoja of Vennege: Focus on questions your audience wants answered. Get both influencers and unknowns to participate. Alternatively, spotlight them. Actionable Marketing Guide does this with our author interviews. WHERE can promoters help distribute our content? Assess if there…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … preaches. He goes further and spotlights his influencer co-creators. (BTW—Henneke is also worth reading!) Spotlight your Influencer Co-Created Content – Orbit Media Does! 2. Roundup post I call this “Crowd Pleaser Content” since its goal is to attract a broader audience. (BTW—Here are the 5 core content types your blog needs.) To balance your…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -
  • Content Marketing Definition

    …. By delivering useful and relevant information answering questions, solving problems and improving lives in some fashion, prospects can make an informed decision to buy. The idea is they will buy from you, because you have earned their trust. Lisa Gerber 23. Content marketing is an approach by which companies seek to author and/or share contextually…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 2016 Content Marketing World Take-aways

    … yourself: “What original insight am I adding to the conversation that’s going to be very different from what’s already out there?” Editor’s note: Cleary is affectionately known as “The Marketing Tools Guy”. He’s the go-to resource for many top influencers. His blog is worth your time. Content marketing has grown up during the last couple of years…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media. Discover nine tools to save time on social media marketing. Relationship…

    Aaron Orendorff/ Social Media Examinerin Social- 17 readers -
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