Aaron Orendorff

    • Content Marketing Audience: Do You Know Your Readers?

      How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

      Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    …. Here’s what an influencer request destined for the trash looks like: Function: Attracts attention and broadens audience with associated names. Who: Tends to be promoters and influencers. Ideally you take a page from Aaron Orendorff. Build relationships before you ask for the influencer’s input. Even your readers and co-workers have feelings…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Content Marketing Definition

    … SEO, Social Media, and Content Marketing 38. Content marketing is sharing real solutions to real problems for real people … and doing it for free. Every piece of content must answer two questions: What hell does this save people from. What heaven does it deliver them unto? Aaron Orendorff – Iconicontent 39. Content marketing is about making…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … they’re interested in. Once you’ve identified your visitors, you can easily assign visitors to a campaign, customize your automated responses based on what they’ve shown interest in, and then measure the results. You can create targeted campaigns and monitor your social outreach within Leadfeeder itself. #3: Socedo Many marketers overlook the bottom…

    Aaron Orendorff/ Social Media Examinerin Social- 13 readers -
  • How to Help Your Staff to Curate Content

    … of the helpful resources you found while putting it together on our social channels. The next time you come across something like [article], please send it to me on [collection tool]. Even better, since I know you work on projects like that regularly, please provide me with three posts and an infographic along those same lines by next Friday. Thanks, Aaron…

    Aaron Orendorff/ Social Media Examinerin Social Content How To's- 9 readers -
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