Aaron Orendorff

  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • Content Marketing Definition

    … SEO, Social Media, and Content Marketing 38. Content marketing is sharing real solutions to real problems for real people … and doing it for free. Every piece of content must answer two questions: What hell does this save people from. What heaven does it deliver them unto? Aaron Orendorff – Iconicontent 39. Content marketing is about making…

    Heidi Cohen/ Heidi Cohenin Content- 52 readers -
  • 2016 Content Marketing World Take-aways

    … people to DO something. I loved Lars Silberbauer’s description of the importance of content marketing at Lego. He was very clear that storytelling is what makes Lego’s plastic brick different. He illustrated the idea of engaging an audience at a whole new level across social media platforms with connected command centers. (BTW, I’ve spent some of my…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 9 Time-Saving Tools for Social Media Marketers

    … media. You can then decide if you want Quuu to start posting automatically, or if you would rather preview suggested posts via email. #8: Crate Similar to Quuu, Crate is another tool that suggests content. It too works in conjunction with Buffer. Unlike Quuu, though, Crate gives you more direct control over what you post. You get precrafted curated…

    Aaron Orendorff/ Social Media Examinerin Social- 26 readers -
  • How to Help Your Staff to Curate Content

    … to curate content. #1: Establish Team Structure Collaboration starts with structure. It’s vital to establish clear roles and communicate exactly who’s responsible for what. Two roles are needed: a coordinator and a group of contributors. Coordinator The coordinator’s job is to identify major topics that your target audience cares about, and to make…

    Aaron Orendorff/ Social Media Examinerin Social Content How To's- 15 readers -
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