Ab Testing

    • 8 Ecommerce Testing Examples You Should Have Tried Already

      Preston Pilgrim presents 8 successful ecommerce testing examples, highlighting some fairly easy-to-implement wins. This is the type of stuff that you should probably have tested already on your site. If you havent’ tried these, there’s no time like the present. Ecommerce and conversion CRO are the ultimate match: Lots of moving parts. High traffic volume.

      The Conversion Scientist- 11 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    … There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use…

    Jacob Mcmillen/ The Conversion Scientist- 9 readers -
  • 6 Highly Productive Ways To AB Test Content Marketing

    … don’t often think about is AB testing your content. In fact, when it comes to content driven marketing, we rarely see the same commitment to testing, tracking, and optimizing that occurs elsewhere in marketing. Considering that content is found at the top of your sales funnel, the wrong content could be hurting your conversion rates. Content can…

    Jacob Mcmillen/ The Conversion Scientistin Content- 9 readers -
  • The Most Recommended AB Testing Tools By Leading CRO Experts

    … There are a ton of AB testing tools on the market right now, and that number is only going to increase. When evaluating these tools for use in your own business, it can be difficult to wade through the marketing rhetoric and identify exactly which tools are a good fit. That’s why we reached out to our network of CRO specialists in order…

    Jacob Mcmillen/ The Conversion Scientist- 11 readers -
  • Correlation, Causation, and Their Impact on AB Testing

    … of “masculinity” to reach their conclusion. What else could we do to test causation? 3. Create Another Dataset Using AB Testing Sometimes, we need to create a dataset that verifies causation. The researchers in our Washington Post study did this. They setup experiments “presenting a series of questions to between 100 and 346 people.” They found…

    The Conversion Scientist- 15 readers -
  • How an A/A Test Gives You Confidence

    …. This can be cause by any of these issues: The AB testing tool you’re using is broken. The data being reported by your website is wrong or duplicated. The AA test needs to run longer. Our first clue to the puzzle is the small size of the sample. While there were over 345 or more visits to each page, there were only 22 and 34 transactions…

    The Conversion Scientist- 12 readers -
  • The Hero’s Journey to an Amazing AB Testing Program

    … We are often guilty of writing about the AB testing process as if it was something you can jump into and start doing. We believe an AB testing program can keep you from making expensive design mistakes and find hidden revenue that your competitors are currently getting. It’s not an overnight switch, however. It takes some planning…

    Brian Massey/ The Conversion Scientist- 19 readers -
  • AB Testing JavaScript: Great Power, Great Problems

    …, develop code, QA, test, review and route traffic to winners. Why is this? Don’t we need new pages designed? Interactions with IT? Release schedules? Sprints? The reason we have this “phenomenal cosmic power” is that our AB testing tools take control of each visitor’s browser. The changes are made on the visitors’ devices, so the website doesn’t…

    Brian Massey/ The Conversion Scientist- 11 readers -
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … as the basis for optimization, which in turn provides more data – And subsequent rounds of the cycle follow. Zarget’s unique solution lies in its Chrome plugin, and in its all-in-one conversion suite. Its industry- first Chrome plugin has made it extremely easy to test and optimize checkout pages, which were previously off limits. Traditional optimization…

    Marketing Technology Blog- 40 readers -
  • 4 Mobile AB Testing Ideas that Worked for Our Clients

    … 50%. An 8% increase on mobile is a 4% increase on your entire business. There’s not many things that you can do to magically get a 4% increase for your entire business. This is an example of one of those things you can do. It’s the beauty of conversion optimization. It’s a huge lever to grow your business. Something as simple as making an offer…

    Brian Massey/ The Conversion Scientist- 14 readers -
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