Ab Testing

  • Effective Email Marketing Practices for 2018

    … is too long, it will get cropped out in most people’s mobile email. That’s why you should keep your messages short or at least put the important information at the front. Test Your Options with A/B Testing A/B Testing is a method people use to determine which of two (or more, depending on the type of A/B testing) options performs better. When…

    Growmapin EMail- 6 readers -
  • How to Effectively Run Split Testing to Find Big Wins

    … The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease. However, if you…

    Growmapin How To's- 22 readers -
  • AB Testing Research: Do Your Conversion Homework

    … IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good…

    Jacob Mcmillen/ The Conversion Scientist- 29 readers -
  • 8 Ecommerce Testing Examples You Should Have Tried Already

    … traffic volume. When it comes to ROI, the sky’s the limit. The following examples provide a great overview of what success can look like when you are executing on a proven AB testing framework. 1. Intuit Increases Conversions With Proactive Live Chat Intuit Enterprise introduced proactive chat in various spots on their website. A small pop-up window…

    The Conversion Scientist- 25 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    … There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use…

    Jacob Mcmillen/ The Conversion Scientist- 38 readers -
  • 6 Highly Productive Ways To AB Test Content Marketing

    … Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more customers. What you…

    Jacob Mcmillen/ The Conversion Scientistin Content- 35 readers -
  • The Most Recommended AB Testing Tools By Leading CRO Experts

    … There are a ton of AB testing tools on the market right now, and that number is only going to increase. When evaluating these tools for use in your own business, it can be difficult to wade through the marketing rhetoric and identify exactly which tools are a good fit. That’s why we reached out to our network of CRO specialists in order…

    Jacob Mcmillen/ The Conversion Scientist- 30 readers -
  • Correlation, Causation, and Their Impact on AB Testing

    … of “masculinity” to reach their conclusion. What else could we do to test causation? 3. Create Another Dataset Using AB Testing Sometimes, we need to create a dataset that verifies causation. The researchers in our Washington Post study did this. They setup experiments “presenting a series of questions to between 100 and 346 people.” They found…

    The Conversion Scientist- 24 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus on the landing page and remove any irrelevant information. Headline – The first 3 seconds belong to the headline of the page and will be a primary driver of whether visitors stay or not. Engaging Copy…

    Douglas Karr/ Marketing Technology Blog- 44 readers -
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