Ab Testing

  • How LinkedIn Uses LinkedIn for Marketing

    … When it comes to business, I use LinkedIn much more than other social media platforms. Most of my time is spent working my network, but as we continue to grow our audience and sponsorships, I know that I need to leverage other tools within LinkedIn. This infographic from LinkedIn reveals three strategies for marketing on LinkedIn as well…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
  • AB Testing Research: Do Your Conversion Homework

    … IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good…

    Jacob Mcmillen/ The Conversion Scientist- 19 readers -
  • 8 Ecommerce Testing Examples You Should Have Tried Already

    … traffic volume. When it comes to ROI, the sky’s the limit. The following examples provide a great overview of what success can look like when you are executing on a proven AB testing framework. 1. Intuit Increases Conversions With Proactive Live Chat Intuit Enterprise introduced proactive chat in various spots on their website. A small pop-up window…

    The Conversion Scientist- 15 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    … There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use…

    Jacob Mcmillen/ The Conversion Scientist- 21 readers -
  • 6 Highly Productive Ways To AB Test Content Marketing

    … don’t often think about is AB testing your content. In fact, when it comes to content driven marketing, we rarely see the same commitment to testing, tracking, and optimizing that occurs elsewhere in marketing. Considering that content is found at the top of your sales funnel, the wrong content could be hurting your conversion rates. Content can…

    Jacob Mcmillen/ The Conversion Scientistin Content- 20 readers -
  • The Most Recommended AB Testing Tools By Leading CRO Experts

    … There are a ton of AB testing tools on the market right now, and that number is only going to increase. When evaluating these tools for use in your own business, it can be difficult to wade through the marketing rhetoric and identify exactly which tools are a good fit. That’s why we reached out to our network of CRO specialists in order…

    Jacob Mcmillen/ The Conversion Scientist- 20 readers -
  • Correlation, Causation, and Their Impact on AB Testing

    … of “masculinity” to reach their conclusion. What else could we do to test causation? 3. Create Another Dataset Using AB Testing Sometimes, we need to create a dataset that verifies causation. The researchers in our Washington Post study did this. They setup experiments “presenting a series of questions to between 100 and 346 people.” They found…

    The Conversion Scientist- 21 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … the landing pages from 10-15 Tweet This! A/B testing has proved to be the most popular method for improving the conversion rate Tweet This! Gmail once tested 50 different shades of the color blue to find that one shade for their CTA which converted the maximum Tweet This! The research they’ve completed provides a comprehensive list of landing…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • How an A/A Test Gives You Confidence

    …. This can be cause by any of these issues: The AB testing tool you’re using is broken. The data being reported by your website is wrong or duplicated. The AA test needs to run longer. Our first clue to the puzzle is the small size of the sample. While there were over 345 or more visits to each page, there were only 22 and 34 transactions…

    The Conversion Scientist- 18 readers -
  • The Hero’s Journey to an Amazing AB Testing Program

    … We are often guilty of writing about the AB testing process as if it was something you can jump into and start doing. We believe an AB testing program can keep you from making expensive design mistakes and find hidden revenue that your competitors are currently getting. It’s not an overnight switch, however. It takes some planning…

    Brian Massey/ The Conversion Scientist- 26 readers -
  • AB Testing JavaScript: Great Power, Great Problems

    …, develop code, QA, test, review and route traffic to winners. Why is this? Don’t we need new pages designed? Interactions with IT? Release schedules? Sprints? The reason we have this “phenomenal cosmic power” is that our AB testing tools take control of each visitor’s browser. The changes are made on the visitors’ devices, so the website doesn’t…

    Brian Massey/ The Conversion Scientist- 19 readers -
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