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  • How to Engage Your Customers with Transactional Emails

    … resources and ask for a customer referral. • Customer-feedback requests – Be specific about the feedback you are requesting, use a prominent call to action (CTA) button and make the feedback experience as seamless as possible. • Shopping cart-abandonment messages – Make an offer (such as a free trial or 25 percent off), include a clear CTA…

    Movable Ink Blogin EMail How To's- 12 readers -
  • How the Retail Industry Uses Email Automation

    … Email automation is a powerful marketing tool. It helps you build and maintain relationships with your customers and prospects by automatically sending them relevant content that helps them make buying decisions. It can make all the difference between a one-time buyer and a loyal, long-term customer. When retailers use email automation…

    Movable Ink Blogin EMail How To's- 16 readers -
  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    … Today’s consumers have seemingly endless choices, and a constant stream of new digital technology to influence how they buy. In order to survive, brands have to shift their strategies and adapt to a customer-led marketing model. Customer-led marketing is based on reading and reacting to real-time, sometimes implicit, signals from the customer…

    Movable Ink Blog- 10 readers -
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