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    • The 3 Emails Every Retailer Should Send

      Delivering contextual experiences is the best way to target your customers with content they care about and email is one of the most powerful tools in which to do so. Whether you’re a brick-and-mortar or strictly e-commerce, email marketing can be the thing that helps your business scale. By sending targeted, relevant messaging to your audience at the right time, it’s easy fo ...

      Movable Ink Blogin EMail- 10 readers -
  • How to Engage Your Customers with Transactional Emails

    … resources and ask for a customer referral. • Customer-feedback requests – Be specific about the feedback you are requesting, use a prominent call to action (CTA) button and make the feedback experience as seamless as possible. • Shopping cart-abandonment messages – Make an offer (such as a free trial or 25 percent off), include a clear CTA…

    Movable Ink Blogin EMail How To's- 12 readers -
  • How the Retail Industry Uses Email Automation

    … and introduce your brand to new customers in a welcome email. Retail brand Outdoor Voices sends a welcome email that gives a warm welcome to new customers and shows off their clothing. They make it easy for people to click-through in the email to make a purchase with bold call-to-action buttons. Cart abandonment emails Did you know that about 68…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    … viewed products to maintain interest in products that are still top of mind. Most viewed products to showcase products that are more likely to be purchased. Abandoned carts to recover lost revenue from an incomplete purchase. Targeting by recent category to further personalize content based on the category shopped most recently The app…

    Movable Ink Blog- 10 readers -
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