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  • The 3 Emails Every Retailer Should Send

    … with customers and boost their ROI: The Welcome Email This one seems obvious, but it’s worth reiterating. Your welcome email is your first impression—it helps set the tone and expectation of your emails to come. Let’s break down the anatomy of what separates a great welcome email from a not-so-great one: – Delivers on your promise—If you promoted…

    Movable Ink Blogin EMail- 11 readers -
  • How to Engage Your Customers with Transactional Emails

    … requests, reminders to return to a shopping cart, etc. Nevertheless, because these types of emails contain information that is pertinent and relevant to recipients, they also provide excellent marketing opportunities. “Your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive…

    Movable Ink Blogin EMail How To's- 16 readers -
  • How the Retail Industry Uses Email Automation

    … and introduce your brand to new customers in a welcome email. Retail brand Outdoor Voices sends a welcome email that gives a warm welcome to new customers and shows off their clothing. They make it easy for people to click-through in the email to make a purchase with bold call-to-action buttons. Cart abandonment emails Did you know that about 68…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    …. Unlock Behavioral Data Your customers’ online behavior is an indication of intent, and can clue you in on their interests and what their path to purchase looks like right now, at this moment. However, until now, most email marketers couldn’t use this information to personalize campaigns in real-time. Now with Behavioral Apps from Movable Ink, you can…

    Movable Ink Blog- 12 readers -
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