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  • 4 Fresh Holiday Email Marketing Ideas

    … to your search retargeting emails The travel and hospitality industry has a unique set of challenges when it comes to marketing, because pricing and inventory are always changing. Customers in search of hotel rooms or flights need a way to easily search and book their travel accommodations at the best price possible. In this example, we’re…

    Movable Ink Blogin EMail- 11 readers -
  • The 3 Emails Every Retailer Should Send

    … with customers and boost their ROI: The Welcome Email This one seems obvious, but it’s worth reiterating. Your welcome email is your first impression—it helps set the tone and expectation of your emails to come. Let’s break down the anatomy of what separates a great welcome email from a not-so-great one: – Delivers on your promise—If you promoted…

    Movable Ink Blogin EMail- 12 readers -
  • How to Engage Your Customers with Transactional Emails

    … resources and ask for a customer referral. • Customer-feedback requests – Be specific about the feedback you are requesting, use a prominent call to action (CTA) button and make the feedback experience as seamless as possible. • Shopping cart-abandonment messages – Make an offer (such as a free trial or 25 percent off), include a clear CTA…

    Movable Ink Blogin EMail How To's- 16 readers -
  • How the Retail Industry Uses Email Automation

    … Email automation is a powerful marketing tool. It helps you build and maintain relationships with your customers and prospects by automatically sending them relevant content that helps them make buying decisions. It can make all the difference between a one-time buyer and a loyal, long-term customer. When retailers use email automation…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    …. Unlock Behavioral Data Your customers’ online behavior is an indication of intent, and can clue you in on their interests and what their path to purchase looks like right now, at this moment. However, until now, most email marketers couldn’t use this information to personalize campaigns in real-time. Now with Behavioral Apps from Movable Ink, you can…

    Movable Ink Blog- 12 readers -
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