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    • How to Engage Your Customers with Transactional Emails

      We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and transactional emails? There are several fundamental differences between trans ...

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  • How the Retail Industry Uses Email Automation

    … Email automation is a powerful marketing tool. It helps you build and maintain relationships with your customers and prospects by automatically sending them relevant content that helps them make buying decisions. It can make all the difference between a one-time buyer and a loyal, long-term customer. When retailers use email automation…

    Movable Ink Blogin EMail How To's- 16 readers -
  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    … viewed products to maintain interest in products that are still top of mind. Most viewed products to showcase products that are more likely to be purchased. Abandoned carts to recover lost revenue from an incomplete purchase. Targeting by recent category to further personalize content based on the category shopped most recently The app…

    Movable Ink Blog- 9 readers -