Aberdeen Group

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".
Posts about Aberdeen Group
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … Your website has a ton of moving parts. However, in order to push people closer to a desired action, your landing pages must be both simple and focused. Sure, it's easy to become frustrated when you're driving a steady stream of traffic to your pages and you're failing to convert the majority, but it doesn't have to be that way. Rather than…

    Carly Stec/ The IMPACT Blogin Paid Search- 7 readers -
  • The 2015 B2B CMO Challenge: Measuring Content Performance

    … the Aberdeen Group, companies that have well-defined content management processes outperform those that don’t in terms of website click-through rates (4.5 percent versus 3.4 percent) and conversions (5.9 percent versus 3.8 percent). Content Performance In 2015: Three Ways To Win As with any digital marketing initiative, you’ll need to first define…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • Five Key Email Automation Takeaways for Marketers

    … Part of being a modern marketer means geeking out on data, so let's get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation…

    MarketingProfsin EMail- 7 readers -
  • The ROI of Not Doing Inbound Marketing

    … Content Marketing, Owned Media Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless, statistics related to factors contributing to ROI. Sure these facts have their place…

    Relevancein Social Content- 19 readers -
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