Aberdeen Group

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".
Posts about Aberdeen Group
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    …." - Anum Hussain, HubSpot Takeaway: Visuals help to reinforce your written copy, but if they're too big they could be working against you. To quickly and easily compress images, check Compressor.io. 4. Employ clear headlines "People coming to your site are going to decide in a split second if they want to go back to their game of “Words…

    Carly Stec/ The IMPACT Blogin Paid Search- 6 readers -
  • The 2015 B2B CMO Challenge: Measuring Content Performance

    … your content is. In order to do that, you have to set key performance indicators for each distribution channel, and ensure the analytics tools you have in place are measuring not only the KPIs that are important, but also how each channel is contributing to conversions and primary business goals. 2015 B2B Content Marketing Performance As a CMO…

    Jim Yu/ Marketing Landin Content- 10 readers -
  • Five Key Email Automation Takeaways for Marketers

    … Part of being a modern marketer means geeking out on data, so let's get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation…

    MarketingProfsin EMail- 7 readers -
  • The ROI of Not Doing Inbound Marketing

    … customer, then, is $10,000 Your margin per customer is 20% Net profit per customer is $8,000 Again, applying study data we can say that, assuming that a lead-nurturing program is in place: Marketing converts 25% of qualified leads into sales-qualified leads in a 12-month fiscal period Sales closes 30% of that 25% because nurtured leads convert at a rate…

    Relevancein Social Content- 15 readers -
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