Aberdeen Group

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".
Posts about Aberdeen Group
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … be dedicated to one action and one action only. 3. Use visuals wisely "While graphics are certainly attractive, they can also increase the load time of your website. In fact, according to the Aberdeen Group, a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions…

    Carly Stec/ The IMPACT Blogin Paid Search- 8 readers -
  • 5 Reasons Nobody Is Reading Your Website Content

    Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page. In my experience managing content for website design projects, companies spend a lot of ...

    The Daily Egg- 18 readers -
  • The 2015 B2B CMO Challenge: Measuring Content Performance

    … the Aberdeen Group, companies that have well-defined content management processes outperform those that don’t in terms of website click-through rates (4.5 percent versus 3.4 percent) and conversions (5.9 percent versus 3.8 percent). Content Performance In 2015: Three Ways To Win As with any digital marketing initiative, you’ll need to first define…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • Five Key Email Automation Takeaways for Marketers

    … Part of being a modern marketer means geeking out on data, so let's get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation…

    MarketingProfsin EMail- 8 readers -
  • The ROI of Not Doing Inbound Marketing

    … strategy is still better than the alternate ROI of not doing inbound. What’s key is knowing where to plug in the right numbers. To begin, let’s use some statistics based on research by the Aberdeen Group, HubSpot, Sirius Decisions, and others along with industry averages. Using this information in conjunction with hypothetical numbers of a fictional…

    Relevancein Social Content- 21 readers -
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