Aberdeen Group

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".
Posts about Aberdeen Group
  • Decreasing Attention Spans and Your Website, Social Media Strategy

    … social response will kill your brand: Not only do people expect a response from your brand–58 percent of people who tweeted about a bad experience with a brand never heard back from the offending company–but they expect it quick. According to a study by Lithium, 53 percent of consumers expect to hear back within one hour whenever they tweet a brand…

    AllTwitterin Social SEO Facebook Twitter- 23 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … be dedicated to one action and one action only. 3. Use visuals wisely "While graphics are certainly attractive, they can also increase the load time of your website. In fact, according to the Aberdeen Group, a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions…

    Carly Stec/ The IMPACT Blogin Paid Search- 8 readers -
  • The 2015 B2B CMO Challenge: Measuring Content Performance

    … your content is. In order to do that, you have to set key performance indicators for each distribution channel, and ensure the analytics tools you have in place are measuring not only the KPIs that are important, but also how each channel is contributing to conversions and primary business goals. 2015 B2B Content Marketing Performance As a CMO…

    Jim Yu/ Marketing Landin Content- 12 readers -
  • Five Key Email Automation Takeaways for Marketers

    … Part of being a modern marketer means geeking out on data, so let's get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation…

    MarketingProfsin EMail- 8 readers -
  • The ROI of Not Doing Inbound Marketing

    … Content Marketing, Owned Media Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless, statistics related to factors contributing to ROI. Sure these facts have their place…

    Relevancein Social Content- 22 readers -
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