Abm

  • How to Implement Account-Based Marketing (ABM)

    … When I first heard the term Account-Based Marketing a few years ago, I groaned. As long as I had been working for medium and large companies, we had key sales representatives that researched, targeted, and closed major accounts. But ABM isn’t just a buzzword, ABM has matured into a fine-tuned process with some fantastic tools to help identify…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … relevancy, close more deals, and retain and expand accounts. Targeting Intelligence is the foundation It’s insufficient for B2B companies to rely on target lists defined by basic firmographics. Targeting Intelligence answers the questions of who, why, when, and how to target by providing industry-leading account and contact data, real-time news…

    Marketing Technology Blog- 20 readers -
  • All-American and CEO Jeremy Bloom Discusses Integrate

    … revenue. Integrate’s Demand Orchestration Software empowers demand generation marketers, marketing operations professionals, agencies and media providers to automate top-of-funnel demand marketing efforts. It works with marketing automation and CRM systems, as well as ABM and predictive software, to build holistic demand marketing engines…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … Account-based marketing (ABM) is gaining ground among B2B marketers. According to a recent study, 2017 B2B Programmatic Outlook, 73% of B2B marketers currently use or plan to adopt ABM in 2017. And it’s for good reason: ABM’s ROI can outperform all other B2B marketing investments. ABM is hardly a new concept. In fact, some argue that ABM has…

    Marketing Technology Blog- 32 readers -
  • How Personalization Is Changing Content Marketing

    … competitors and going out of business. While Gartner’s thesis won’t be tested for another year, there’s no denying that personalization is already having a dramatic effect on how companies do business. Digital services like Amazon and Netflix are famous for placing personalization at the center of their products—programmatically generated “Recommendations…

    Dillon Baker/ The Content Strategistin Content How To's- 29 readers -
  • 6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

    … Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting…

    TopRank®- 16 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … qualified leads and align sales and marketing. 84% of marketers say ABM strategies outperform other marketing investments Tweet This! according to ITSMA 97% of marketers achieved higher ROI with ABM than with any other marekting initiatives Tweet This! according to the Alterra Group 92% of B2B marketers worldwide consider ABM extremely…

    Marketing Technology Blogin How To's- 51 readers -
  • Do You Speak Sales? What Sales Can Teach Us about Account Based Marketing

    … high time for our buddy cops to stop squabbling and work together. There’s an up-and-coming trend in B2B marketing that presents a perfect opportunity to learn more about sales and borrow their tactics for success: account based marketing. What Is Account Based Marketing? Account based marketing (ABM) means using highly-targeted content to nurture…

    TopRank®in EMail- 15 readers -
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