Abm

  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    …-if” scenarios in real-time and make decisions on account-based marketing (ABM) account selection, territory planning, and target market expansion. Targeting Intelligence Best Practices What’s the best way to execute targeted go-to-market strategies like ABM? We’ve learned that the leading B2B marketers follow a three-step process to ensure they’re…

    Marketing Technology Blog- 20 readers -
  • All-American and CEO Jeremy Bloom Discusses Integrate

    …. He completed his NFL career with the Pittsburgh Steelers. I think I could have spoken to Jeremy for hours, but this was a unique conversation where Jeremy shares how his upbringing and attitude led to his competitive success, entrepreneurial success, and managerial style of leadership. He’s apparently built an incredible culture within Integrate…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 31 readers -
  • How Personalization Is Changing Content Marketing

    …-party sources, and then use that to inform future content deployments. The future of the practice, however, is supposed to be much more automated. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer. A/B testing headlines, content recommendations, and automated email campaigns…

    Dillon Baker/ The Content Strategistin Content How To's- 29 readers -
  • 6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

    … Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting…

    TopRank®- 16 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … qualified leads and align sales and marketing. 84% of marketers say ABM strategies outperform other marketing investments Tweet This! according to ITSMA 97% of marketers achieved higher ROI with ABM than with any other marekting initiatives Tweet This! according to the Alterra Group 92% of B2B marketers worldwide consider ABM extremely…

    Marketing Technology Blogin How To's- 51 readers -
  • Do You Speak Sales? What Sales Can Teach Us about Account Based Marketing

    … high time for our buddy cops to stop squabbling and work together. There’s an up-and-coming trend in B2B marketing that presents a perfect opportunity to learn more about sales and borrow their tactics for success: account based marketing. What Is Account Based Marketing? Account based marketing (ABM) means using highly-targeted content to nurture…

    TopRank®in EMail- 15 readers -
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