• Marketo Account-Based Marketing: What You Need to Know

      Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform.

      Marketing Technology Blogin How To's- 26 readers -
  • Do You Speak Sales? What Sales Can Teach Us about Account Based Marketing

    … selling and marketing is that social selling focuses on key accounts. We talk about building a community as marketers, but social selling works at a far more granular level. It’s worth seeing what tools your sales department uses for social selling—how they identify prospects, follow their digital footprint, and identify trigger moments to engage…

    TopRank®in EMail- 9 readers -
  • What is Account-Based Marketing?

    Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s 2015 State of Account-Based Marketing (ABM) Study found that 92% of B2B marketers said ABM was extremely or very ...

    Marketing Technology Blog- 19 readers -
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