Abm

  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … opportunities that would otherwise accelerate top-line growth. InsideView Targeting Intelligence Solutions InsideView helps companies redefine their go-to-market strategies from a volume-based to a more targeted approach. Its Targeting Intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more…

    Marketing Technology Blog- 20 readers -
  • All-American and CEO Jeremy Bloom Discusses Integrate

    …: Scott Dorsey, Founder & former CEO of ExactTarget (acquired by Salesforce); currently Managing Partner at High Alpha Reggie Bradford, Founder and former CEO of Vitrue (acquired by Oracle); currently SVP of Startup Ecosystem at Oracle David Karnstedt, former CEO of Efficient Frontier (acquired by Adobe); currently CEO at QuantiFind Dan…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … value in the past. We’re fortunate at Dun & Bradstreet to have access to the same data and analytics capabilities we develop for our customers. We use propensity and attrition analytic models to tell us who is most likely to grow their relationship with us, who we can potentially cross-sell to and who poses a potential risk of not renewing…

    Marketing Technology Blog- 31 readers -
  • How Personalization Is Changing Content Marketing

    …-party sources, and then use that to inform future content deployments. The future of the practice, however, is supposed to be much more automated. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer. A/B testing headlines, content recommendations, and automated email campaigns…

    Dillon Baker/ The Content Strategistin Content How To's- 29 readers -
  • 6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

    … Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting…

    TopRank®- 16 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 51 readers -
  • Do You Speak Sales? What Sales Can Teach Us about Account Based Marketing

    … high time for our buddy cops to stop squabbling and work together. There’s an up-and-coming trend in B2B marketing that presents a perfect opportunity to learn more about sales and borrow their tactics for success: account based marketing. What Is Account Based Marketing? Account based marketing (ABM) means using highly-targeted content to nurture…

    TopRank®in EMail- 15 readers -
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