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    • Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

      Wouldn’t your Super Bowl ad-watching experience be improved 1,000% if you could talk conversion rates and cross-channel campaigns with industry colleagues as the TV spots air, maybe over an adult beverage or two? After all, for many brands, the big game is the highlight of their marketing year, where they kick off multi-platform efforts destined to continue for months on desktop and mobile, so.

      Pamela Parker/ Marketing Land- 19 readers -
  • Going viral: The top social media marketing columns of 2016

    Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential election — with its wild proliferation of fake news and with candidates trading political barbs on Facebook and Twitter. But now that the election is in the rearview mirror, it’s time to take a look at the social media trends that reigned i ...

    Marketing Land- 16 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … senior marketers in our industry are doing right. Some of our most popular columns looked at the latest trends in digital marketing and explained how savvy marketers can evolve to get a leg up on their competitors. Others, like the Q&As in our new “Driving the Modern Marketing Organization” series from contributors Nadine Dietz and Erica Seidel…

    Marketing Land- 14 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones…

    Marketing Landin SEO- 19 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    … by Google Analytics. Data includes all columns published through November 30, 2016. Social data provided by SharedCount. About The Author Desiree Everts DeNunzio is Associate Features Editor at Search Engine Land and Marketing Land and a longtime digital media editor and writer. Formerly, she was an associate editor at PBS MediaShift, where she contributed to Digital Content Next's Intelligence Report. She's also worked for CNET, GigaOm and Wired magazine. …

    Marketing Land- 17 readers -
  • From the Editor’s Desk: How we work with outside contributors

    … scheduled on the calendar every day. In a future edition of From the Editor’s Desk, I’ll continue the demystification by telling you all about how we do that. Note: If, after reading this, you’ve concluded you’re just the kind of contributor we’re looking for, you can apply on Marketing Land, MarTech Today and Search Engine Land. About The Author…

    Pamela Parker/ Marketing Landin SEO How To's- 9 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, please see our introductory article, Welcome to MarTech Today! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide…

    Matt Mcgee/ Marketing Land- 8 readers -
  • From the Editor’s Desk: Blab is dead; long live our new podcast!

    … theme and we have four guests joining me for that conversation. 3.) More episodes. We’re still planning to do Marketing Land Live weekly, but since it’s easy to get on Skype and have a quick conversation, I’d like to be able to push out additional podcasts — perhaps shorter in length — to talk about breaking news and important stories soon after…

    Matt Mcgee/ Marketing Land- 9 readers -
  • It’s beginning to look a lot like Christmas…

    … No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics…

    Pamela Parker/ Marketing Land- 9 readers -
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