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  • Going viral: The top social media marketing columns of 2016

    … at the social media trends that reigned in 2016 and how marketers reacted to them. It’s no surprise that Facebook dominated our columnists’ headlines this year; with over 1.18 billion daily active users, it’s hard to tune out the social media megabeast. Our columnists looked at the Facebook trends and strategies that mattered the most to our readers, from…

    Marketing Landin Social- 16 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … senior marketers in our industry are doing right. Some of our most popular columns looked at the latest trends in digital marketing and explained how savvy marketers can evolve to get a leg up on their competitors. Others, like the Q&As in our new “Driving the Modern Marketing Organization” series from contributors Nadine Dietz and Erica Seidel…

    Marketing Land- 14 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones…

    Marketing Landin SEO- 19 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    … It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year…

    Marketing Land- 18 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, please see our introductory article, Welcome to MarTech Today! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide…

    Matt Mcgee/ Marketing Land- 9 readers -
  • From the Editor’s Desk: Blab is dead; long live our new podcast!

    … theme and we have four guests joining me for that conversation. 3.) More episodes. We’re still planning to do Marketing Land Live weekly, but since it’s easy to get on Skype and have a quick conversation, I’d like to be able to push out additional podcasts — perhaps shorter in length — to talk about breaking news and important stories soon after…

    Matt Mcgee/ Marketing Land- 10 readers -
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