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  • Going viral: The top social media marketing columns of 2016

    … our top 10 social media marketing columns of 2016: 5 Yelp facts business owners should know (but most don’t) by Brian Patterson, published on 2/16/2016. Social activity: Facebook 244, Google+ 41, LinkedIn 314 Instagram advertising: What’s working? by Andrew Waber, published on 1/6/2016. Social activity: Facebook 360, Google+ 0, LinkedIn 426…

    Marketing Landin Social- 15 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top…

    Marketing Land- 13 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    …, in the battle for e-commerce dollars, it’s hard to overlook the retail behemoth. Marketers looked at how to tap into Amazon by crafting winning keyphrase strategies on the site. Another hot topic was Amazon’s push into the brick-and-mortar space. And, of course, what’s a transaction worth if you’re not able to keep those customers coming back for more…

    Marketing Land- 13 readers -
  • From the Editor’s Desk: How we work with outside contributors

    … scheduled on the calendar every day. In a future edition of From the Editor’s Desk, I’ll continue the demystification by telling you all about how we do that. Note: If, after reading this, you’ve concluded you’re just the kind of contributor we’re looking for, you can apply on Marketing Land, MarTech Today and Search Engine Land. About The Author…

    Pamela Parker/ Marketing Landin SEO How To's- 9 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    …, please see our introductory article, Welcome to MarTech Today! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide…

    Matt Mcgee/ Marketing Land- 7 readers -
  • From the Editor’s Desk: Blab is dead; long live our new podcast!

    … theme and we have four guests joining me for that conversation. 3.) More episodes. We’re still planning to do Marketing Land Live weekly, but since it’s easy to get on Skype and have a quick conversation, I’d like to be able to push out additional podcasts — perhaps shorter in length — to talk about breaking news and important stories soon after…

    Matt Mcgee/ Marketing Land- 9 readers -
  • It’s beginning to look a lot like Christmas…

    … No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics…

    Pamela Parker/ Marketing Land- 9 readers -
  • From the Editor’s Desk: Why we publish articles you may not agree with

    … I’ve been thinking a lot about opinions this month. My Twitter stream is filled with them. Opinions on #brexit, on Trump and Clinton, on sports and entertainment — you name it. And, more for the point of this column, opinions on digital marketing and the material we publish on Marketing Land and Search Engine Land. As I type this, in fact, I’m…

    Matt Mcgee/ Marketing Land- 9 readers -
  • New Podcast: Listen to Marketing Land Live via iTunes or Google Play

    … It’s a pleasure to announce that our weekly live video show, Marketing Land Live, is now available as an audio-only podcast, too. You can subscribe to the Marketing Land Live via these iTunes and Google Play links: What you’re subscribing to is an audio version of the same show that we air live every Friday on the Blab video platform…

    Matt Mcgee/ Marketing Land- 6 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Marketing Land- 6 readers -
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