About The Pma

  • PMA Members Speaking at Affiliate Summit East 2016

    …, Session 13A: 31 Tools of the Trade for Affiliate Marketers Cris Angelini, Roundtables: Ask the Experts In addition, be on the lookout for news about a special PMA members-only event that will be taking place during the conference as well as your chance to meet with Board of Directors and Council members at the Meet Market. Support your fellow PMA members by attending their sessions! If you are speaking and I inadvertently left you off the list, reach out and let me know so I can get you added. …

    The PMAin Affiliate- 4 readers -
  • Retailers: The PMA Introduces Membership Levels Just for You

    The Performance Marketing Industry is made up of 3 major groups – Two of those (Affiliates/Publisher and Service Providers) are likely mainly focused, if not 100% focused on Performance Marketing. In those cases, membership in the PMA is a must for staying on top of trends, and doing their part to help grow the industry.

    The PMA- 3 readers -
  • Message from PMA Executive Director

    … for continuing to donate their time month after month to make the group successful. Although this presents a shift for the PMA, it does not lessen the contributions that we need from our members in terms of both time and money. Rather, it gives us an opportunity to take what we have and grow to something even bigger. To get there, I would love to hear…

    The PMAin Affiliate- 5 readers -
  • Merchant Best Practice Project

    Merchant Best Practice Project by Rachel Honoway - President 2016 PMA Board of Directors | Mar 19, 2016 | About the PMA | The Coupons & Deals Council is working on a Merchant Best Practices document that will provide helpful information for advertisers new to the performance marketing industry. Affiliate marketing can be overwhelming with its abundant use of different terms and concepts.

    The PMA- 7 readers -
  • Setting Goals for 2016

    … Last week at a PMA board meeting in Las Vegas, I humbly accepted the role of President of our Board of Directors. I’m excited about the role, but I’d be lying if I said I wasn’t equally intimidated by it. I have some pretty big shoes to fill. So, before we look at what’s to come, I want to stop and recognize that we’re incredibly fortunate…

    The PMA- 5 readers -
  • What You Missed from the PMA in 2015

    … Is It A Good Idea to Work With a Competitor: Members of the PMA pride themselves on working with others in the industry for the betterment of all of our companies. This whitepaper from the Industry Advancement Council looks in-depth at various competitors and how they are working together. If you are a PMA member who would like to get involved with the Councils by joining or sponsoring a Council, you can learn more about them on our PMA Councils page. The Councils are always looking for new members and project ideas. …

    The PMA- 4 readers -
  • PMA Members Out in Full Force at ASE15

    Keynote presentation by Brian Littleton, Founder and CEO of ShareASale, at Affiliate Summit East 2015, which took place August 2-4, 2015 at the New York Marriott Marquis in New York, NY. As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate ...

    The PMA- 6 readers -
  • Thanks to Our #ASE15 Sponsors

    … Versa Marketing Offers.com Social Growth Technologies CAKE Wittliff Cutter iAffiliate Management LinkConnector In addition, we would like to thank all of the volunteers who took time out of their conference to work the booth, answering questions and helping us spread the word about the PMA. We hope to see you all at Affiliate Summit West in January…

    The PMA- 6 readers -
  • Top 10 Reasons You Haven’t Joined a PMA Council

    … We know that the Performance Marketing space is in a constant and rapid state of evolutionary growth. We also understand that you’re busy keeping up with the changes and driving to make the most of your business success. There are so many great reasons to join one of the five PMA Councils, but here are also a lot of excuses. Here are the Top 10…

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