Above The Fold

  • Ads Need to be On Screen 14 Seconds to Be Effective

    … it comes to buying ads, positioning them, and things of that nature. According to a new study that used eye-tracking technology, however, this rule of thumb is not even close. The research was performed by InSkin Media and Research Now Group and determined that most people don’t even glance at the ad until it has been on the screen for 14 seconds…

    Michael Levanduski/ Performance Marketing Insider- 11 readers -