Above The Fold

  • Ads Need to be On Screen 14 Seconds to Be Effective

    …, they are more likely to remember the ad or at least the brand in the ad if they are looking at it longer. The bottom line here is that if you want your ads to be effective, you need to do everything possible to ensure they are visible on the screen for as long as they can be. This means that ‘above the fold’ ads are really more important than ever…

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
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