Academy

  • How to Find Which Sites are Driving Retention

    … I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site…

    Zach Bulygo/ KISSmetrics Marketing Blog- 9 readers -
  • Drill Down Into Key Segments to Understand and Improve Your Funnel

    … the product and started paying for it after their trial expired. Dropoffs can occur anywhere in this funnel. Most sites get about a 3% conversion rate, so the biggest dip will be from 1-2. But if steps 2-3 also have a big dip, that could signal an issue with your onboarding. An e-commerce funnel may look like this: Visited site – Same…

    KISSmetrics Marketing Blog- 16 readers -
  • How to Drive New Feature Adoption with Kissmetrics

    … When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once…

    Zach Bulygo/ KISSmetrics Marketing Blogin How To's- 11 readers -
  • What is Kissmetrics Campaigns?

    … A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging. Along…

    Zach Bulygo/ KISSmetrics Marketing Blog- 21 readers -
  • How to Create Your First Kissmetrics Campaign

    … With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging…

    KISSmetrics Marketing Blogin How To's- 16 readers -
  • Tracking Offline Marketing Campaigns With Kissmetrics

    … Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing…

    Zach Bulygo/ KISSmetrics Marketing Blogin Display- 20 readers -