Academy

  • How to Drive New Feature Adoption with Kissmetrics

    … When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once…

    Zach Bulygo/ KISSmetrics Marketing Blogin How To's- 11 readers -
  • What is Kissmetrics Campaigns?

    … A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging. Along…

    Zach Bulygo/ KISSmetrics Marketing Blog- 21 readers -
  • How to Create Your First Kissmetrics Campaign

    … With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging…

    KISSmetrics Marketing Blogin How To's- 15 readers -
  • Tracking Offline Marketing Campaigns With Kissmetrics

    … campaigns, you’ll need to know how effective your offline efforts are. (That is why you came to this blog post in the first place, after all). Here’s how you can intelligently set up those offline campaigns and track their returns in Kissmetrics. Forms of Offline Marketing Let’s try to name all the offline channels you can throw marketing dollars…

    Zach Bulygo/ KISSmetrics Marketing Blogin Display- 20 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … With Revenue Data Continuing with the e-commerce marketing director scenario, let’s say we just ran our Summer advertising campaigns. We had campaigns on Twitter, Facebook, and AdWords. We’ve tagged all three with UTMs, which makes for pretty easy tracking across Kissmetrics and other SaaS platforms. We want to see which campaigns brought customers who…

    Zach Bulygo/ KISSmetrics Marketing Blog- 11 readers -
  • Recovering Lost Customers (and Revenue) with Kissmetrics

    … BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either winds up with offline retailers or just flat out never gets spent. And we know that shopping cart abandonment is a big problem with e-commerce retailers. Almost every online…

    KISSmetrics Marketing Blog- 28 readers -
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