Accelerated Mobile Pages

    • The highs and lows of Google AMP: 1.5 years on

      Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed per day than FIA articles.

      Search Engine Watchin Google- 11 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting…

    Barry Adams/ State of Digitalin Google- 19 readers -
  • Five most interesting search marketing news stories of the week

    … flexibility that the NFL has afforded to its teams, including allowances for live video and Snapchat. AMP results are appearing in Google Image Search Search Engine Roundtable reported this week that Accelerated Mobile Pages, Google’s lightning-fast mobile webpages, are now showing up in search results for Google Image Search. Accelerated Mobile…

    Search Engine Watchin Social- 31 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 20 readers -
  • 5 Proven Tips for Retaining Social Visits

    … revealed that it has lost one-half of its social traffic in the past 12 months. More important, it doesn’t seem to know the reason behind this. With social media sites like Facebook constantly tweaking their algorithms to favor advertisers and reduce organic reach and introducing features like Instant Articles to further retain people on their sites…

    Inside Facebookin Social Google Facebook- 16 readers -
  • Three reasons you might not need Google AMP after all

    …. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations. The data shows that 40% of people abandon websites that take more than three seconds to load. AMP, which is short for Accelerated Mobile Pages, is Google’s answer. How…

    Ben Jacobson/ Search Engine Watch- 29 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 9 readers -
  • Is Google killing mobile organic search?

    … Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated…

    Search Engine Watchin Paid Search SEO Google- 36 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 29 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about switching off from technology…

    Search Engine Watch- 21 readers -
  • Google AMP update: who benefits the most?

    … the framework, and Google estimates that there are 4 million new pages being indexed every week. With this latest change, we can expect to see adoption increase precipitously. Who will benefit from implementing AMP? Of course, this raises the question of which sites will benefit the most from AMP. According to Google’s Washington Post case study…

    Search Engine Watch- 15 readers -
  • 10 tips to get your website to the top of Google search

    …. It’s not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source. Top Stories is the mobile equivalent of the desktop In the News section, and right now this section is filling up with Accelerated Mobile Pages (AMP). AMP is Google’s…

    Christopher Ratcliff/ Search Engine Watch- 29 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 15 readers -
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