Accelerated Mobile Pages

    • Google Search Console Tutorial Part I: Search Appearance

      Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console could definitely help your campaign.

      SEO Hacker Blogin Google- 6 readers -
  • The highs and lows of Google AMP: 1.5 years on

    … Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed…

    Search Engine Watchin Google- 15 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … at the following two screenshots from Google Search Console. The first shows how non-AMP pages have performed in Google search on mobile devices: Over 6 million clicks from 120 million page impressions, with an average rank of 5th in Google SERPs. That may seem like great metrics, until you compare them to the same data for AMP pages: In the same time…

    Barry Adams/ State of Digitalin Google- 20 readers -
  • Five most interesting search marketing news stories of the week

    … flexibility that the NFL has afforded to its teams, including allowances for live video and Snapchat. AMP results are appearing in Google Image Search Search Engine Roundtable reported this week that Accelerated Mobile Pages, Google’s lightning-fast mobile webpages, are now showing up in search results for Google Image Search. Accelerated Mobile…

    Search Engine Watchin Social- 31 readers -
  • How speed affects your site’s performance [infographic]

    … be prolonged (or repeated) and this cannot be overlooked by any site owner. In fact, a page’s load time affects several key areas: Sales It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still. Mobile experience Mobile…

    Search Engine Watch- 20 readers -
  • 5 Proven Tips for Retaining Social Visits

    … users are mobile users, and this seems to be a trend with every major social site. The CodeFuel study found that 38 percent of users access content from mobile. That’s a lot. When these users land on content that is not optimized for mobile (and, you’d be surprised, there’s a lot, despite the advent of Instant Articles, Google AMP [Accelerated Mobile…

    Inside Facebookin Social Google Facebook- 21 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 36 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 11 readers -
  • Is Google killing mobile organic search?

    … Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated…

    Search Engine Watchin Paid Search SEO Google- 38 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 33 readers -
  • Five most interesting search marketing news stories of the week

    … altogether, it turns out you’re not alone: more than 30% of internet users have taken a ‘digital detox’ in the past year. Google to penalize annoying mobile interstitials Al Roberts reported for Search Engine Watch this week on how Google is taking aim at sites with annoying mobile interstitials (an item which displays before or after the expected…

    Search Engine Watch- 25 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 18 readers -
  • 10 tips to get your website to the top of Google search

    …. It’s not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source. Top Stories is the mobile equivalent of the desktop In the News section, and right now this section is filling up with Accelerated Mobile Pages (AMP). AMP is Google’s…

    Christopher Ratcliff/ Search Engine Watch- 32 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 15 readers -
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