Accelerated Mobile Pages

  • Five most interesting search marketing news stories of the week

    … flexibility that the NFL has afforded to its teams, including allowances for live video and Snapchat. AMP results are appearing in Google Image Search Search Engine Roundtable reported this week that Accelerated Mobile Pages, Google’s lightning-fast mobile webpages, are now showing up in search results for Google Image Search. Accelerated Mobile…

    Search Engine Watchin Social- 18 readers -
  • How speed affects your site’s performance [infographic]

    … experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your page fails to do so, you might need to optimise it. User experience (UX) Customer experience and mobile experience are relevant to the user…

    Search Engine Watch- 11 readers -
  • 5 Proven Tips for Retaining Social Visits

    … and the site hasn’t fully loaded. Research has shown a direct link between site speed and time spent on site, as well as conversions. Spend more time on optimizing the user experience by making your site faster. Your site shouldn’t just be faster, but access to your content should be, too. Working on this will ensure that you’re able to retain…

    Inside Facebookin Social Google Facebook- 7 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 12 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 7 readers -
  • Is Google killing mobile organic search?

    … question is: has Google killed mobile organic search? For these two columns ClickZ consulted five experts. Brian Halligan, CEO HubSpot Andrew Shotland, CEO LocalSEOGuide.com Will Critchlow CEO, Distilled David Mihm, local digital marketing consultant. Kevin Cotch, SEO Analyst at TopRank Marketing The answer (as you’d expect from inbound…

    Search Engine Watchin Paid Search SEO Google- 16 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 14 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about switching off from technology…

    Search Engine Watch- 12 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 8 readers -
  • 10 tips to get your website to the top of Google search

    … of your site. You’re welcome. 9) Speed up your website As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’. You do still need to prioritise the speed of your…

    Christopher Ratcliff/ Search Engine Watch- 16 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … that have adopted AMP may not be benefiting from the introduction of their AMP pages into Google’s organic mobile search results. In fact, they could be seeing less traffic. As Barry Schwartz of Search Engine Roundtable detailed, he’s seen a lower CTR from AMP pages. Glenn Gabe of G-Squared Interactive speculates that lower CTRs for AMP results could…

    Search Engine Watchin Google- 13 readers -
  • Google AMP is coming to organic search results

    … Google reiterated today that AMP is not a ranking signal. “To clarify, this is not a ranking change for sites.” Google AMP is specifically designed to improve the mobile user experience offering stripped down versions of web pages that load instantly, have minimal navigation, are uncluttered with ads (for now) and require very little network…

    Christopher Ratcliff/ Search Engine Watch- 14 readers -
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