Accelerated Mobile Pages

    • 5 Proven Tips for Retaining Social Visits

      Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short time, versus just 42 percent of ...

      Inside Facebookin Social Google Facebook- 7 readers -
    • How speed affects your site’s performance [infographic]

      Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and t ...

      Search Engine Watch- 11 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 10 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 7 readers -
  • Is Google killing mobile organic search?

    … question is: has Google killed mobile organic search? For these two columns ClickZ consulted five experts. Brian Halligan, CEO HubSpot Andrew Shotland, CEO LocalSEOGuide.com Will Critchlow CEO, Distilled David Mihm, local digital marketing consultant. Kevin Cotch, SEO Analyst at TopRank Marketing The answer (as you’d expect from inbound…

    Search Engine Watchin Paid Search SEO Google- 14 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 14 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about switching off from technology…

    Search Engine Watch- 9 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 8 readers -
  • 10 tips to get your website to the top of Google search

    …. It’s not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source. Top Stories is the mobile equivalent of the desktop In the News section, and right now this section is filling up with Accelerated Mobile Pages (AMP). AMP is Google’s…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 11 readers -
  • Google AMP is coming to organic search results

    … Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Is Google AMP a ranking signal?

    … So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it? Before we get to the wider picture of why AMP is so important, and why ultimately you probably do need to implement…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Should publishers and content marketers be playing the platform game?

    … into the publishing space. The new, more eye-catching Snapchat Discover Meanwhile, publishing platforms like Facebook Instant Articles and Google’s Accelerated Mobile Pages (AMP) have come about with the goal of providing users the best possible experience in mobile. They aim to load fast and look sleek, getting rid of the distracting artefacts…

    Search Engine Watch- 8 readers -
  • Google Updates iOS App With Support for Accelerated Mobile Pages

    ….” Finally, this update adds sports highlights to the app’s Now cards. These Now cards offer users personalized information, such as reminders and weather information, as well as news updates and more. Information can be based on a user’s location or on their activity within other mobile apps. When users receive a Now card with a sports highlight, they can watch the highlight without leaving the Google app. Readers: What do you think of these updates? Featured image courtesy of Yeamake / Shutterstock.com. …

    AllFacebookin Google- 12 readers -
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