Accelerated Mobile Pages

  • AMP links at large: What’s a publisher to do?

    …If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • What is Google Stamp and what will it mean for marketers?

    … AMP, from the Google-led Accelerated Mobile Pages initiative. That quite succinctly sums up the purpose of Stamp: it will be a publishing platform that allow brands to tell stories in a new fashion, optimized for mobile. It seems that after a reported bid of $30 billion dollars to buy Snapchat was rejected in 2016, Google has decided instead…

    Search Engine Watchin Social Google- 14 readers -
  • Google Secretly Updates AMP and Featured Snippets

    … which pages to show in the search results. Key Takeaway Basically, even though Google still claims that AMPs are not ranking factors, I think of them as INDIRECT ranking factors. If this is true, then it is really big news that Google is trying to tone down. Additionally, if this proves to be true, then the move to bigger and better AMPs shall…

    SEO Hacker Blogin Google- 18 readers -
  • Google Search Console: What the latest updates mean for marketers

    … will now be able to share ticket items with various team members within the platform. Given how many people are typically involved in identifying and rectifying technical SEO issues, often based in different teams or even territories, this change should have a direct and positive impact on SEO work streams. Historically, these workflows have existed…

    Search Engine Watchin Google- 18 readers -
  • Google Search Console Tutorial Part I: Search Appearance

    … is not a direct ranking factor and disregarding the errors will not affect your rankings, you will be giving your visitors a much better experience if you fix these errors. Fixing your structured data means analyzing them individually. Fortunately, you can use Google’s Structured Data Testing Tool to help you with these errors. Rich Cards Rich…

    SEO Hacker Blogin Google- 16 readers -
  • The highs and lows of Google AMP: 1.5 years on

    … Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed…

    Search Engine Watchin Google- 17 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting…

    Barry Adams/ State of Digitalin Google- 20 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance…

    Search Engine Watchin Social- 33 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 20 readers -
  • 5 Proven Tips for Retaining Social Visits

    … revealed that it has lost one-half of its social traffic in the past 12 months. More important, it doesn’t seem to know the reason behind this. With social media sites like Facebook constantly tweaking their algorithms to favor advertisers and reduce organic reach and introducing features like Instant Articles to further retain people on their sites…

    Inside Facebookin Social Google Facebook- 21 readers -
  • Three reasons you might not need Google AMP after all

    …. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations. The data shows that 40% of people abandon websites that take more than three seconds to load. AMP, which is short for Accelerated Mobile Pages, is Google’s answer. How…

    Ben Jacobson/ Search Engine Watch- 39 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 11 readers -
  • Is Google killing mobile organic search?

    … Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated…

    Search Engine Watchin Paid Search SEO Google- 41 readers -
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