Accelerated Mobile Pages

  • Five most interesting search marketing news stories of the week

    … flexibility that the NFL has afforded to its teams, including allowances for live video and Snapchat. AMP results are appearing in Google Image Search Search Engine Roundtable reported this week that Accelerated Mobile Pages, Google’s lightning-fast mobile webpages, are now showing up in search results for Google Image Search. Accelerated Mobile…

    Search Engine Watchin Social- 27 readers -
  • How speed affects your site’s performance [infographic]

    … experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your page fails to do so, you might need to optimise it. User experience (UX) Customer experience and mobile experience are relevant to the user…

    Search Engine Watch- 17 readers -
  • 5 Proven Tips for Retaining Social Visits

    … users are mobile users, and this seems to be a trend with every major social site. The CodeFuel study found that 38 percent of users access content from mobile. That’s a lot. When these users land on content that is not optimized for mobile (and, you’d be surprised, there’s a lot, despite the advent of Instant Articles, Google AMP [Accelerated Mobile…

    Inside Facebookin Social Google Facebook- 12 readers -
  • Three reasons you might not need Google AMP after all

    …. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations. The data shows that 40% of people abandon websites that take more than three seconds to load. AMP, which is short for Accelerated Mobile Pages, is Google’s answer. How…

    Ben Jacobson/ Search Engine Watch- 18 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 7 readers -
  • Is Google killing mobile organic search?

    … and local marketers and SEO specialists) is organic search is not dead, but there is no doubt that the game has changed immeasurably, and continues to change every time Google introduces a new innovation, including on-going changes to paid search, Google My Business listings, Knowledge Graph and its latest baby Accelerated Mobile Pages (AMP…

    Search Engine Watchin Paid Search SEO Google- 28 readers -
  • What does Google AMP mean for ecommerce?

    … Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced…

    Christopher Ratcliff/ Search Engine Watchin Google- 24 readers -
  • Five most interesting search marketing news stories of the week

    … lifted. But I can’t help noticing that the new guidelines also make the terms under which Google can penalise content a lot more subjective. Will this cause problems for publishers when they run afoul of rules they didn’t even realise have changed? AMP now supports A/B testing Google’s Accelerated Mobile Pages (AMP) initiative continues to evolve…

    Search Engine Watch- 18 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 12 readers -
  • 10 tips to get your website to the top of Google search

    … concentrating on the more recent developments. 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make…

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 13 readers -
  • Google AMP is coming to organic search results

    … Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout…

    Christopher Ratcliff/ Search Engine Watch- 19 readers -
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