Accelerated Mobile Pages

  • Tracking the Accelerated Mobile Pages (AMP) Project

    …AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The... Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • Are You Ready for AMP (Accelerated Mobile Pages)?

    … desktop site. Again, most of it is stripped out in exchange for speed. Help Is on the Way The news about AMP is not all doom and gloom though. There are some very good WordPress plugins popping up to solve these problems. These plugins can turn your mobile site into a very good AMP website. Over at Infobunny, we tried a couple of the best plugins…

    Growmap- 17 readers -
  • AMP links at large: What’s a publisher to do?

    …If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • What is Google Stamp and what will it mean for marketers?

    … Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in August, news leaked via…

    Search Engine Watchin Social Google- 16 readers -
  • Google Secretly Updates AMP and Featured Snippets

    … The competition for Google’s rank zero has become harder than ever. Google AMP can now attain rank zero and have a featured snippet in the mobile search results. However, Google still maintains their earlier statement that AMP is not being considered as a major ranking factor for websites. This update was recently released with no heads up from…

    SEO Hacker Blogin Google- 18 readers -
  • Google Search Console: What the latest updates mean for marketers

    … will now be able to share ticket items with various team members within the platform. Given how many people are typically involved in identifying and rectifying technical SEO issues, often based in different teams or even territories, this change should have a direct and positive impact on SEO work streams. Historically, these workflows have existed…

    Search Engine Watchin Google- 18 readers -
  • Google Search Console Tutorial Part I: Search Appearance

    … Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console could definitely help your campaign. However, not a lot of people can…

    SEO Hacker Blogin Google- 16 readers -
  • The highs and lows of Google AMP: 1.5 years on

    … Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed…

    Search Engine Watchin Google- 19 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting…

    Barry Adams/ State of Digitalin Google- 20 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance…

    Search Engine Watchin Social- 34 readers -
  • How speed affects your site’s performance [infographic]

    … experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your page fails to do so, you might need to optimise it. User experience (UX) Customer experience and mobile experience are relevant to the user…

    Search Engine Watch- 20 readers -
  • 5 Proven Tips for Retaining Social Visits

    … time, versus just 42 percent of visitors who view content due to being referred from a site’s homepage. While social media as a traffic source is a force to reckon with, it won’t matter much if you can’t retain these visitors. Here are some tips: Get the visitors to join your newsletter In a recent blog post, social sharing application Buffer…

    Inside Facebookin Social Google Facebook- 21 readers -
  • Three reasons you might not need Google AMP after all

    …. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations. The data shows that 40% of people abandon websites that take more than three seconds to load. AMP, which is short for Accelerated Mobile Pages, is Google’s answer. How…

    Ben Jacobson/ Search Engine Watch- 39 readers -
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