• iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 17 readers -
  • Accengage: Six Percent of Users Respond to Push Notifications [Infographic]

    … Accengage, which specializes in push notification technology for mobile apps, has released its Push Notification Performance Benchmark by Industry for iOS and Android. The data and accompanying infographic detail the performance of push notification campaigns in terms of opt-in and reaction rates, and offer tips for developers looking…

    Inside Facebook- 13 readers -
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