Accenture

Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
    • Content Marketing Trust: 3 Opportunities You Can’t Miss

      How To Build Customer Trust With Content Marketing Customer trust has eroded. Are you worried? Do you think customer trust doesn’t matter to your marketing and business? Think again. Without trust, potential visitors will ignore your content marketing altogether. Even worse, they won’t purchase from you if they don’t trust you.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • How the Internet Revolutionized Offline Retail

    … of an offer or discount in a retailer that’s nearby. The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • Can Accenture Take Over Advertising?

    … Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm…

    The Content Strategist- 39 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 33 readers -
  • Your B2B Strategy Should Include Ecommerce

    … purchasing platforms applies just as much to buying a new fleet of corporate cars as it does to ordering a new pair of shoes. We predicted every business would be an eCommerce business… but we’re not the only one! Accenture Interactive surveyed senior-level digital and eCommerce professionals at large B2B organizations to understand the shifting…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    …. Clearly, there’s new competition. I hear there are 70 people writing code and working on [Adobe] CQ5 at Accenture now. They weren’t doing that five or 10 years ago. But there’s no creative soul there. You can’t buy that. It’s either in your company’s culture and DNA, or it isn’t. On the other side, you now have everyone in adland now saying they do…

    Chris Smith/ Digiday- 13 readers -
  • 7 Tips to Improve Your Social Media Posts

    …, but that’s okay. Instead of engagement, posts that boost credibility have a different goal: they aim to establish the brand as thought, service or product leaders in their geographic and professional communities. Share company news and press releases, media bits, other interviews and appearances at industry events. The tweet below from Accenture is from…

    Kiera Stein/ Social Media Examinerin Social- 15 readers -
  • Inside Omnicom’s new programmatic consultancy

    … for. A recent World Federation of Advertisers’ report said advertisers are increasingly frustrated by the lack of transparency from agencies and vendors and are considering taking programmatic operations in-house. GroupM has responded by offering an alternative to its go-to programmatic solution, Xaxis. Eyton said it will still be working closely…

    Chris Smith/ Digiday- 15 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 16 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 16 readers -
  • Three ways to stand out to retailers

    … with technology than ever before. Like most others who have access to an internet connection, your retail buyers are probably used to the convenience of apps, mobile devices, and other technologies in their everyday lives. Indeed, according to Accenture, ⅔ of B2B suppliers acknowledge that shifting customer expectations are driving…

    Launch Grow Joy- 9 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 21 readers -
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