Accenture

Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • Can Accenture Take Over Advertising?

    … Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm…

    The Content Strategist- 35 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your messaging. Develop a social selling strategy Research by the Sales Management Association indicates that two-thirds of companies have no social media strategy for their sales organizations. This is further buttressed by an Accenture study that found that 93 percent of sales executives have no formal training about social selling. Social…

    AllFacebookin Social Facebook- 30 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … 2015 Millennial Shoppers [Research] Millennials, aged 18 to 34, are a key demographic for every marketer. The reason’s simple: Millennials influence lots of purchase decisions, for themselves, for their parents, for their employers, and in some cases, for their own families. Millennial shoppers spend $600 billion annually. Millennial spending…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … universities for digital in the country. How do you feel about one of your closest competitors, Sapient Nitro, joining Publicis Groupe? I’ve enjoyed competing against Nigel [Vaz's] team. So it is a whole thing for us to rethink. To use a football analogy: Imagine you’re Manchester City and suddenly you’re told you’re now part of Manchester United. Figure…

    Chris Smith/ Digiday- 11 readers -
  • 7 Tips to Improve Your Social Media Posts

    … reputation and community over time. What do you think? What kinds of social media posts would you add to the list? What has worked well for your business? Tell us in the comment box below! Tweet Tags: create social media content, kiera stein, social media call to action, social media engagement, social media marketing, social media post, social media tactic, social media update …

    Kiera Stein/ Social Media Examinerin Social- 12 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 12 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 15 readers -
  • 5 things we learned about agencies in 2014

    …” salaries, made worse by a huge gap between C-suite executives and anybody below them. That’s leading to agencies only being able to attract what Havas Worldwide chief talent officer Patti Clifford calls second-tier talent. The problem is, when that talent finally gets in the door, they tend to be really unhappy. The low salaries also reflect…

    Shareen Pathak/ Digiday- 15 readers -
  • Three ways to stand out to retailers

    … with technology than ever before. Like most others who have access to an internet connection, your retail buyers are probably used to the convenience of apps, mobile devices, and other technologies in their everyday lives. Indeed, according to Accenture, ⅔ of B2B suppliers acknowledge that shifting customer expectations are driving…

    Launch Grow Joy- 6 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 18 readers -
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