Accenture

Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 15 readers -
  • What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    …. Consumers can feel the sincerity, and marketers can respect how the corporate mission relates back to the entire site experience. Accenture, meanwhile, goes down a different path from the altruistic philosophy. If Patagonia gives you a sense of the why, then Accenture is more concerned with the how. The professional services company has an About Us…

    The Content Strategist- 18 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … in facts. Where appropriate link to the data’s original source. Don’t let readers assume that you’re the source. The words “trust me” makes readers think sleazy salesmen. This isn’t the image you’re seeking to establish. Even seemingly weak endorsements can qualify sales. Answer your customers’ questions. It’s pure Marcus Sheridan, “They Ask, You…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • How the Internet Revolutionized Offline Retail

    … of an offer or discount in a retailer that’s nearby. The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly…

    Douglas Karr/ Marketing Technology Blogin How To's- 43 readers -
  • Can Accenture Take Over Advertising?

    … content can be slow to deliver a return on investment. According to the Content Marketing Institute, it can take upwards of 15 months to monetize a content marketing program—which can make it a tough sell. The Content Marketing Institute also reports that only 30 percent of B2B marketers believe their organizations are effective at content marketing…

    The Content Strategist- 49 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … with the goal of increasing awareness for your brand and make yourself known through partnerships with major brands and individuals in your industry. You may do well to try using a content curation tool like Flipboard, which is great for social media distribution, as well, so you can establish yourself as an in-the-know industry thought leader…

    AllFacebookin Social Facebook- 36 readers -
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