Accenture

Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
    • What is your strategy in an era of brand resistance?

      By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind.

      {grow}- 12 readers -
  • What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    …. Consumers can feel the sincerity, and marketers can respect how the corporate mission relates back to the entire site experience. Accenture, meanwhile, goes down a different path from the altruistic philosophy. If Patagonia gives you a sense of the why, then Accenture is more concerned with the how. The professional services company has an About Us…

    The Content Strategist- 18 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … your house file and nurture other communities to diversify your social media dependence. 3. Company credibility While Edelman didn’t assess the strength of company trust directly, Accenture research, focused on customer loyalty, discovered trust was a key purchase factor for US customers. Once you have gained your customers’ trust, price…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How the Internet Revolutionized Offline Retail

    … of an offer or discount in a retailer that’s nearby. The State of the Internet of Things study from Accenture Interactive found that nearly two-thirds of consumers intend to purchase a connected home device by 2019, while ownership of wearable technology is expected to double year over year in 2016. Accenture predicts that IoT will be particularly…

    Douglas Karr/ Marketing Technology Blogin How To's- 43 readers -
  • Can Accenture Take Over Advertising?

    … Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm…

    The Content Strategist- 49 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your messaging. Develop a social selling strategy Research by the Sales Management Association indicates that two-thirds of companies have no social media strategy for their sales organizations. This is further buttressed by an Accenture study that found that 93 percent of sales executives have no formal training about social selling. Social…

    AllFacebookin Social Facebook- 36 readers -
  • Your B2B Strategy Should Include Ecommerce

    … purchasing platforms applies just as much to buying a new fleet of corporate cars as it does to ordering a new pair of shoes. We predicted every business would be an eCommerce business… but we’re not the only one! Accenture Interactive surveyed senior-level digital and eCommerce professionals at large B2B organizations to understand the shifting…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    …. Clearly, there’s new competition. I hear there are 70 people writing code and working on [Adobe] CQ5 at Accenture now. They weren’t doing that five or 10 years ago. But there’s no creative soul there. You can’t buy that. It’s either in your company’s culture and DNA, or it isn’t. On the other side, you now have everyone in adland now saying they do…

    Chris Smith/ Digiday- 16 readers -
  • 7 Tips to Improve Your Social Media Posts

    … reputation and community over time. What do you think? What kinds of social media posts would you add to the list? What has worked well for your business? Tell us in the comment box below! Tweet Tags: create social media content, kiera stein, social media call to action, social media engagement, social media marketing, social media post, social media tactic, social media update …

    Kiera Stein/ Social Media Examinerin Social- 21 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 18 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 20 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 19 readers -
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