Accenture

Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 10 readers -
  • Can Accenture Take Over Advertising?

    … Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm…

    The Content Strategist- 34 readers -
  • Snapchat’s Gunnard Johnson Joins Pinterest in New Measurement Role

    Pinterest created the new role of head of measurement science and insights and filled it with Snapchat head of quantitative ads research Gunnard Johnson. Prior to Snapchat, Johnson served as advertising research director for Google; senior vice president of marketing science at WPP’s TeamDetroit; and in customer-relationship management and customer insights roles at Andersen C ...

    David Cohen/ Inside Facebook- 12 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your messaging. Develop a social selling strategy Research by the Sales Management Association indicates that two-thirds of companies have no social media strategy for their sales organizations. This is further buttressed by an Accenture study that found that 93 percent of sales executives have no formal training about social selling. Social…

    AllFacebookin Social Facebook- 28 readers -
  • Your B2B Strategy Should Include Ecommerce

    … purchasing platforms applies just as much to buying a new fleet of corporate cars as it does to ordering a new pair of shoes. We predicted every business would be an eCommerce business… but we’re not the only one! Accenture Interactive surveyed senior-level digital and eCommerce professionals at large B2B organizations to understand the shifting…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … 2015 Millennial Shoppers [Research] Millennials, aged 18 to 34, are a key demographic for every marketer. The reason’s simple: Millennials influence lots of purchase decisions, for themselves, for their parents, for their employers, and in some cases, for their own families. Millennial shoppers spend $600 billion annually. Millennial spending…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    …. Clearly, there’s new competition. I hear there are 70 people writing code and working on [Adobe] CQ5 at Accenture now. They weren’t doing that five or 10 years ago. But there’s no creative soul there. You can’t buy that. It’s either in your company’s culture and DNA, or it isn’t. On the other side, you now have everyone in adland now saying they do…

    Chris Smith/ Digiday- 11 readers -
  • 7 Tips to Improve Your Social Media Posts

    … reputation and community over time. What do you think? What kinds of social media posts would you add to the list? What has worked well for your business? Tell us in the comment box below! Tweet Tags: create social media content, kiera stein, social media call to action, social media engagement, social media marketing, social media post, social media tactic, social media update …

    Kiera Stein/ Social Media Examinerin Social- 12 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 12 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …. To better understand this key buying segment, here’s what US millennials are like according to Pew Internet Research : 43% of millennials are non-white, attributable to high Hispanic and Asian immigration. 33% of millennials (ages 26 to 33) have college degree or higher. 67% of recent bachelor’s degree recipients have outstanding student…

    Heidi Cohen/ Heidi Cohenin Social How To's- 14 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 15 readers -
  • Three ways to stand out to retailers

    … with technology than ever before. Like most others who have access to an internet connection, your retail buyers are probably used to the convenience of apps, mobile devices, and other technologies in their everyday lives. Indeed, according to Accenture, ⅔ of B2B suppliers acknowledge that shifting customer expectations are driving…

    Launch Grow Joy- 6 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 18 readers -
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