Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
  • Can Accenture Take Over Advertising?

    … content can be slow to deliver a return on investment. According to the Content Marketing Institute, it can take upwards of 15 months to monetize a content marketing program—which can make it a tough sell. The Content Marketing Institute also reports that only 30 percent of B2B marketers believe their organizations are effective at content marketing…

    The Content Strategist- 30 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your product itself to trigger peer-to-peer sharing can make a whole lot of difference. Perhaps the most notable beneficiary of the built-in virality of social media is Dropbox. By tapping into the power of peer recommendation referrals, Dropbox was able to get to 1 million users in seven months of launching publicly, and then to 10 million users…

    AllFacebookin Social Facebook- 25 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    …. Clearly, there’s new competition. I hear there are 70 people writing code and working on [Adobe] CQ5 at Accenture now. They weren’t doing that five or 10 years ago. But there’s no creative soul there. You can’t buy that. It’s either in your company’s culture and DNA, or it isn’t. On the other side, you now have everyone in adland now saying they do…

    Chris Smith/ Digiday- 10 readers -
  • 7 Tips to Improve Your Social Media Posts

    … reputation and community over time. What do you think? What kinds of social media posts would you add to the list? What has worked well for your business? Tell us in the comment box below! Tweet Tags: create social media content, kiera stein, social media call to action, social media engagement, social media marketing, social media post, social media tactic, social media update …

    Kiera Stein/ Social Media Examinerin Social- 9 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 10 readers -
  • How To Use Social Media To Attract Millennial Buyers

    … target market. Don’t assume that you can treat them as one homogeneous segment. BUT millennials grew up on social media. 81% of millennials are on Facebook and their median friend count is 250. 55% of millennials have posted a “selfie” on a social media site. To better understand this marketing audience, ShareThis analyzed 58 million…

    Heidi Cohen/ Heidi Cohenin Social How To's- 12 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 12 readers -
  • Three ways to stand out to retailers

    … with technology than ever before. Like most others who have access to an internet connection, your retail buyers are probably used to the convenience of apps, mobile devices, and other technologies in their everyday lives. Indeed, according to Accenture, ⅔ of B2B suppliers acknowledge that shifting customer expectations are driving…

    Launch Grow Joy- 5 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 15 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … Several weeks ago, Facebook announced a new program for publishers: Send us your content, and we’ll host it on our mobile application and share revenue with you. The proposal, promising improved load times and user experience, lacked detail on specific business terms and was greeted with more than a little skepticism. Since the announcement…

    AllFacebookin Social Display Facebook- 5 readers -
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