Accenture

Accenture plc is a multinational management consulting, technology services, and outsourcing company. Its incorporated headquarters are in Dublin, Republic of Ireland. It is the world's largest consulting firm as measured by revenues and is a Fortune Global 500 company. As of 2013, the company reported net revenues of $28.6 billion with approximately 280,000 employees, serving clients in more than 200 cities in 56 countries. Accenture has more employees in India than any other country; in the US, it has about 40,000 employees and 35,000 located in the Philippines. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.
Posts about Accenture
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How the Internet Revolutionized Offline Retail

    … If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make…

    Douglas Karr/ Marketing Technology Blogin How To's- 33 readers -
  • Can Accenture Take Over Advertising?

    … Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm…

    The Content Strategist- 39 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … messaging to just your owned marketing channels is a big no-no. Use techniques like content marketing to position yourself as an industry leader in such a way that you’re noticed both inside and outside of your channels, making the decision to do business with you that much easier. Tools like Marin Software make cross-channel promotion easy, so you can…

    AllFacebookin Social Facebook- 34 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 14 readers -
  • 7 Tips to Improve Your Social Media Posts

    …, but that’s okay. Instead of engagement, posts that boost credibility have a different goal: they aim to establish the brand as thought, service or product leaders in their geographic and professional communities. Share company news and press releases, media bits, other interviews and appearances at industry events. The tweet below from Accenture is from…

    Kiera Stein/ Social Media Examinerin Social- 16 readers -
  • Inside Omnicom’s new programmatic consultancy

    … them transition it in-house. If that’s what someone wants to do, there’s no point us fighting it,” Eyton said. Independence is a trait a new breed of competitors to agencies might be able to offer. Some analysts say management consultancies like Accenture and Deloitte are well positioned to provide such consulting services. “I’ve learned about ad…

    Chris Smith/ Digiday- 15 readers -
  • How To Use Social Media To Attract Millennial Buyers

    … target market. Don’t assume that you can treat them as one homogeneous segment. BUT millennials grew up on social media. 81% of millennials are on Facebook and their median friend count is 250. 55% of millennials have posted a “selfie” on a social media site. To better understand this marketing audience, ShareThis analyzed 58 million…

    Heidi Cohen/ Heidi Cohenin Social How To's- 18 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 17 readers -
  • Three ways to stand out to retailers

    … with technology than ever before. Like most others who have access to an internet connection, your retail buyers are probably used to the convenience of apps, mobile devices, and other technologies in their everyday lives. Indeed, according to Accenture, ⅔ of B2B suppliers acknowledge that shifting customer expectations are driving…

    Launch Grow Joy- 9 readers -
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