- Our Blog
… 3 New Rules to Improve Google’s Display Ad Clicks July 9, 2015 - Posted by Jonathan Larkin to Advertising Google recently announced that it would be improving the quality of clicks coming from their display ad network. They’ll accomplish this by making it harder for users to accidentally click on an ad. The Accidental Click Problem We’ve all…
With the mobile advertising industry becoming so large it is on surprise that some advertisers have been complaining about the number of false clicks on their ads. While ad fraud is a problem, another significant issue is the number of accidental clicks. Due to the size of screens and other factors, millions of people are accidently tapping on an ad that they have no interest in.