Account-Based Marketing

  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 46 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … ABM in some fashion—and that number may decrease as the technology improves. Martech is key for ABM success Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” Other products like…

    Dillon Baker/ The Content Strategist- 27 readers -
  • Before You Go “All In” with Account-Based Marketing

    …; CONS: First of all, for transparency purposes, NetLine Corporation is the top b2b content syndication lead generation provider that includes comprehensive ABM solutions — needless to say, I fully support and understand the power of ABM. In the 2015 State of Account-Based Marketing (ABM) Study, SiriusDecisions reported “92% of companies recognize…

    Relevance- 19 readers -
  • Will You Survive the Content Apocalypse At Terminus?

    … in specific levels of the funnel and place them into a workflow for content distribution. It utilizes the relationships that brands and publishers have already made to continually engage their audience at the right time to drive results. For example, ensuring new leads get middle of the funnel content can help grow trust, while prospects that have already…

    Relevancein Display EMail Content- 19 readers -
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