Account-Based Marketing

  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 29 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. The top of that funnel is usually very wide. There may be a specific target…

    Dillon Baker/ The Content Strategist- 17 readers -
  • Before You Go “All In” with Account-Based Marketing

    …; CONS: First of all, for transparency purposes, NetLine Corporation is the top b2b content syndication lead generation provider that includes comprehensive ABM solutions — needless to say, I fully support and understand the power of ABM. In the 2015 State of Account-Based Marketing (ABM) Study, SiriusDecisions reported “92% of companies recognize…

    Relevance- 14 readers -
  • Will You Survive the Content Apocalypse At Terminus?

    … distribution as well. They created Terminus as a self-serve content distribution platform that allows users to drive their own workflows for their own content in other channels including mobile, display and video. How It Works It only takes about 15 minutes to setup a marketing workflow in the Terminus platform. First, a user integrates their CRM…

    Relevancein Display EMail Content- 17 readers -
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