Account-Based Marketing

    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. ABM…

    Dillon Baker/ The Content Strategist- 13 readers -
  • Before You Go “All In” with Account-Based Marketing

    … A Quick Guide to Taking a Balanced Approach (Job Security PSA): It has become quite clear that hordes of b2b marketers are running to catch the ABM train, all bags packed, leaving their worries behind. Billboards picturing smiling men and women in their beach chairs cheersing to their awesome move to ABM; problems solved – pipeline filled — ROI…

    Relevance- 13 readers -
  • Will You Survive the Content Apocalypse At Terminus?

    … distribution as well. They created Terminus as a self-serve content distribution platform that allows users to drive their own workflows for their own content in other channels including mobile, display and video. How It Works It only takes about 15 minutes to setup a marketing workflow in the Terminus platform. First, a user integrates their CRM…

    Relevancein Display EMail Content- 15 readers -
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