Account-Based Marketing

  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 27 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. The top of that funnel is usually very wide. There may be a specific target…

    Dillon Baker/ The Content Strategist- 15 readers -
  • Before You Go “All In” with Account-Based Marketing

    …; CONS: First of all, for transparency purposes, NetLine Corporation is the top b2b content syndication lead generation provider that includes comprehensive ABM solutions — needless to say, I fully support and understand the power of ABM. In the 2015 State of Account-Based Marketing (ABM) Study, SiriusDecisions reported “92% of companies recognize…

    Relevance- 13 readers -
  • Will You Survive the Content Apocalypse At Terminus?

    Published 1 min ago 23 Sanctuary for all. Community for all. Those who arrive, survive. Terminus, the zombie survival location coined by the popular TV show The Walking Dead, isn’t just a safe haven from walkers; it’s also the name of a new marketing software platform that can prolong the life of your content through account-based automated campaigns.

    Relevance- 16 readers -
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