Account-Based Marketing

    • 5 Predictions From The World’s Most Intense Marketing Conference

      Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall. Or, intervention? Anyway def going to pump you for cliff notes.” It’s true.

      Joe Lazauskas/ The Content Strategist- 15 readers -
  • Why B2B Advertisers Need Facebook

    … marketing carry a $25,000 minimum over each three-month period. That buys the help of a dedicated representative, but it’s too expensive for the majority of smaller businesses–especially advertisers new to the platform that haven’t had the chance to warm up to a long-term commitment. Leverage first-party data: Facebook’s custom audiences allow…

    AllFacebookin Social Facebook Retargeting- 39 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    …, and Walgreens—and build a strategy to attract those specific brands. The usual metaphor is that traditional marketing is hunting with a net, while ABM is hunting with a spear. So just how big is this ABM thing going to get and how exactly are marketers using it? Let’s take a look at a few key charts. Most ABM programs are relatively new As eMarketer…

    Dillon Baker/ The Content Strategist- 24 readers -
  • Before You Go “All In” with Account-Based Marketing

    …; CONS: First of all, for transparency purposes, NetLine Corporation is the top b2b content syndication lead generation provider that includes comprehensive ABM solutions — needless to say, I fully support and understand the power of ABM. In the 2015 State of Account-Based Marketing (ABM) Study, SiriusDecisions reported “92% of companies recognize…

    Relevance- 16 readers -
  • Will You Survive the Content Apocalypse At Terminus?

    … Published 1 min ago 23 Sanctuary for all. Community for all. Those who arrive, survive. Terminus, the zombie survival location coined by the popular TV show The Walking Dead, isn’t just a safe haven from walkers; it’s also the name of a new marketing software platform that can prolong the life of your content through account-based…

    Relevancein Display EMail Content- 18 readers -
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