Account-Based Marketing

  • 5 Predictions From The World’s Most Intense Marketing Conference

    … Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall. Or, intervention? Anyway def…

    Joe Lazauskas/ The Content Strategist- 19 readers -
  • Why B2B Advertisers Need Facebook

    … marketing carry a $25,000 minimum over each three-month period. That buys the help of a dedicated representative, but it’s too expensive for the majority of smaller businesses–especially advertisers new to the platform that haven’t had the chance to warm up to a long-term commitment. Leverage first-party data: Facebook’s custom audiences allow…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. The top of that funnel is usually very wide. There may be a specific target…

    Dillon Baker/ The Content Strategist- 27 readers -
  • Before You Go “All In” with Account-Based Marketing

    … A Quick Guide to Taking a Balanced Approach (Job Security PSA): It has become quite clear that hordes of b2b marketers are running to catch the ABM train, all bags packed, leaving their worries behind. Billboards picturing smiling men and women in their beach chairs cheersing to their awesome move to ABM; problems solved – pipeline filled — ROI…

    Relevance- 19 readers -
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