Account Based Marketing

    • Sales and Marketing Alignment: Top Predictions for the Future

      We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by I ...

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … maintain it’s internal alignment and that companies can quickly adapt to the changing marketplace. Improving Communication The conflict between Sales and Marketing is as old as time itself. Marketing Automation gave rise to the promise of a resolution to this conflict with the introduction of the Chief Revenue Officer – The dream of an integrated…

    Marketing Technology Blogin How To's- 26 readers -
  • Do You Speak Sales? What Sales Can Teach Us about Account Based Marketing

    … high time for our buddy cops to stop squabbling and work together. There’s an up-and-coming trend in B2B marketing that presents a perfect opportunity to learn more about sales and borrow their tactics for success: account based marketing. What Is Account Based Marketing? Account based marketing (ABM) means using highly-targeted content to nurture…

    TopRank®in EMail- 10 readers -
  • What is Account-Based Marketing?

    … Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s 2015 State of Account-Based Marketing (ABM) Study found that 92% of B2B marketers…

    Marketing Technology Blogin Display- 23 readers -
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