Account Expansion

  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 22 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … campaign to see if any other relevant queries originate. Final Thoughts DSA and Shopping campaigns are a goldmine for new keywords and themes. Researched and implemented correctly, these keywords allow for smart, ongoing account expansion. They also lead you to alternative product names. Did you know that cucumelon seeds are also referred…

    Matt Umbro/ PPC Hero- 25 readers -
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