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… June 8, 2017 During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account…
February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.
…” The Account It’s a legitimate concern that a huge structure change will “shock” the account, since you’ll be erasing the history the account has built up. Give this tactic serious consideration. I’ve seen multiple account restructures that made a ton of sense and really seemed like an easy win go south because the account history that had been built up…