Account Restructures

    • The 5 Stages Of PPC Account Restructuring

      June 8, 2017 During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account structure, I typically go through a seri ...

      PPC Heroin Paid Search- 13 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    … should be dictated by account goals and a full funnel strategy. Naming Conventions: Consistent rules for naming campaigns ensure organization and accessibility for those new to the account. Match Type Segmentation: Factoring in match type into your structure will improve traffic funneling, ad delivery, and bidding. Campaign Building: An effective…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Making The Case For An Account Restructure

    …” The Account It’s a legitimate concern that a huge structure change will “shock” the account, since you’ll be erasing the history the account has built up. Give this tactic serious consideration. I’ve seen multiple account restructures that made a ton of sense and really seemed like an easy win go south because the account history that had been built up…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 4 readers -