Account Restructures

  • The 5 Stages Of PPC Account Restructuring

    … June 8, 2017 During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account…

    PPC Heroin Paid Search- 17 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.

    PPC Hero- 14 readers -
  • Making The Case For An Account Restructure

    …” The Account It’s a legitimate concern that a huge structure change will “shock” the account, since you’ll be erasing the history the account has built up. Give this tactic serious consideration. I’ve seen multiple account restructures that made a ton of sense and really seemed like an easy win go south because the account history that had been built up…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 4 readers -