- Our Blog
February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.
Most of the time, we inherit PPC accounts from new clients or when we take on new positions as in-house managers. I’ve been in the industry for nearly four years, and I have yet to take on a client that came to us with no account. Naturally, we all like things organized a little differently. Some of that is just preference, but some differences in organization can really have ...