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  • Data Vs. Creativity: The Content Marketer’s False Choice

    … your product and content. When we get that data, we can use it to devise a well-informed content strategy and optimize it as we go. Stop Counting Pageviews If you've never been stopped randomly in the hallway by an exec who wants to know, "how many people are reading our blog," then you probably haven't been doing content marketing very long…

    Rachel Balik/ Marketing Landin Content- 26 readers -
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