Account Status

  • Data Vs. Creativity: The Content Marketer’s False Choice

    … what works, and what doesn't. Swap Personas For Segments As a B2B content marketer, you're not writing to please the masses. You're writing for specific segments of business visitors. In all likelihood, your sales team, and quite possibly your demand gen team, have clearly defined audience segments they're trying to reach. These segments are based…

    Rachel Balik/ Marketing Landin Content- 17 readers -
Get the top posts daily into your mailbox!