Account Strategy

  • PPC Persona Targeting for the Fitness & Health Industry

    … September 5, 2017 When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing…

    Rachael Law/ PPC Heroin Paid Search- 17 readers -
  • How To Think Straight When Your PPC Account Is Going Sideways

    … December 5, 2016 As account managers, we’ve all been there before. You have an account that’s moving along quite nicely and then one day everything changes. You’re not sure why performance is tanking and you’re client expects answers quickly. At times like these, it might not be clear where to even start when seeking an answer. In this post, I…

    PPC Heroin Affiliate Paid Search How To's- 14 readers -
  • How Should You Formulate Your PPC Strategy?

    … September 13, 2016 We’ve all been there before. You’re on a call with a client talking about their account performance and they say, “Performance aside, what is the STRATEGY behind my account? I want to understand the strategy.” As many can agree, strategy is a word that gets tossed around a lot in the PPC world, especially in high-level…

    PPC Heroin Affiliate Paid Search How To's- 11 readers -
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