Account Strategy

  • How To Think Straight When Your PPC Account Is Going Sideways

    … Thoughts It can definitely be overwhelming and frustrating to try and diagnose a PPC issue, especially with the clock ticking in the background. Before jumping in, make sure that you take a moment to think clearly and rule out things that typically cause account issues. Communicate with others through the process and ask for help when you need it. Within time, an answer will make its way to you. As I like to say, PPC isn’t an exact science. If it were, our jobs wouldn’t be fun! …

    PPC Heroin Affiliate Paid Search How To's- 9 readers -
  • How Should You Formulate Your PPC Strategy?

    … September 13, 2016 We’ve all been there before. You’re on a call with a client talking about their account performance and they say, “Performance aside, what is the STRATEGY behind my account? I want to understand the strategy.” As many can agree, strategy is a word that gets tossed around a lot in the PPC world, especially in high-level…

    PPC Heroin Affiliate Paid Search How To's- 9 readers -
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