Account Structure

  • Avoid These Common PPC Shopping Strategy Mistakes

    … and a Medium or Low priority setting for All Products. Then if the Top Sellers daily budget is depleted at 6 pm each day, the same products will show in search results from the All Products campaign. To set up priorities, go to Shopping settings (advanced) in your Shopping campaigns. Google will serve ads through the highest priority campaign…

    PPC Heroin Paid Search- 21 readers -
  • Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match

    … they work together. With that said, it doesn’t mean we can’t still have quality account structures that utilize match types to the maximum benefit possible while keeping out unwanted searches and variants. Here are 3 ways to adjust your current campaigns that will help alleviate the subsequent changes to the keywords and search terms reports. 1…

    PPC Heroin Paid Search- 14 readers -
  • Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?

    … to meet this demand and achieve the best possible results from it? The updates mentioned provide us with more tools and robust techniques for meeting this challenge, but it can be difficult to know what’s right for the clients or accounts we work with. In this discussion, we’ll focus our attention on device-specific bid adjustments as a strategy…

    PPC Heroin Social Paid Search- 18 readers -
  • 4 Red Flags Of Ineffective PPC Account Structure

    … with nearly every new client we onboard having at least some semblance of a strong and cohesive structure. Despite this, it’s important to keep an eye our for indicators that your structure is not operating as intended. For the remainder of this post, we’ll discuss a couple areas where you can spot these red flags flying: quality score analysis…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • How To Use The Bing Ads Campaign Planner

    … February 7, 2017 The Bing Ads Campaign Planner has been available since 2014. The tool was created to help advertisers understand competition levels and industry benchmarks. Admittedly, I have just recently started using the Campaign Planner and found that the insights provided are especially helpful when creating a strategy for segmentation…

    PPC Heroin How To's- 20 readers -
  • Should You Be Creating Device Specific Campaigns?

    …, and so no segmentation would be needed at the campaign-level. If these results showed that the CTR on mobile devices is dramatically higher when a mobile-specific ad was shown, then you would have to consider setting up a mobile-specific campaign in order to write the mobile ads within the expanded ad copy. Will The Extra Build Outs Help Or Hurt My…

    Jacob Brown/ PPC Heroin Mobile- 10 readers -
  • Why Your PPC Account Isn’t Living Up To Its Potential

    … setting some automated rules to run every once in a while. And don’t forget to set time aside to really assess performance and strategy every so often. 2. Your Structure Isn’t Optimal Account structure is so so important guys. Really. Don’t ignore it. If you have new campaigns/accounts that you are going to launch, but haven’t yet, take the time…

    Rachael Law/ PPC Heroin Paid Search- 18 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 13 readers -
  • Should You Localize Your PPC Campaigns?

    … will cover just a couple of reasons why you should consider localizing your PPC accounts and how to setup the campaign structure if you decide to head down this path. Keyword Coverage Generally speaking, it is easier for people to do business in their native languages. However, globally, searchers in Latin America as well as Europe do business…

    Sarah Stemen/ PPC Heroin Paid Search- 5 readers -
  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all…

    Matt Umbro/ PPC Hero- 10 readers -
  • Account Structure and Reporting in Excel

    … In late October I wrote an article about a template I created in Excel for account build outs and creating an organized paid search account. I emphasized that building out accounts in an organized manner helps with reporting and ease of optimizations. How does this organization help with reporting? Let’s dig back into Excel to show how…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Top 5 PPC Fails

    … to stage and then document the results of your ad tests. Document your learnings in order to avoid repeating losers but also to amplify your wins. You’ll want to be testing new ads as often as your volume allows but plan to test new ads monthly at the very least. To get started, use the scientific method we’re all familiar with from science class…

    PPC Heroin Paid Search Google- 10 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    … It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can…

    Matt Umbro/ PPC Heroin Paid Search Google- 3 readers -
  • Is It Time for a PPC Management Quality Score?

    … quality score” if you will, would be different for e-commerce and lead generation? Could they measure such things as general account structure, active ad A/B testing, conversion rate, CTR, account Quality Score, etc? Sure, there’s a lot of fluctuation in there, but taken all-together we ought to be able to have some level of knowledge as to see…

    Kirk Williams/ PPC Heroin Paid Search Google- 19 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
Get the top posts daily into your mailbox!
More from around the web