• Facebook’s Atlas Undergoes Facelift, Inks Omnicom

    …-management platform, and automated-digital-media-buying group Accuen are part of the deal between Omnicom and Atlas, as is Annalect data vendor Neustar. Ad Age reported that the rejiggered offering from Atlas will allow its clients to send targeted ads to potential customers on any devices they use leading up to purchases, and to use Facebook data…

    David Cohen/ AllFacebook- 13 readers -
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