Achromatic

  • Do Men and Women Prefer Different Colors?

    … We’ve displayed some great infographics on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap! Other Findings on Color and Gender Blue is the most common favorite color amongst both…

    Douglas Karr/ Marketing Technology Blog- 18 readers -