Acquiring New Customers

  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … With Revenue Data Continuing with the e-commerce marketing director scenario, let’s say we just ran our Summer advertising campaigns. We had campaigns on Twitter, Facebook, and AdWords. We’ve tagged all three with UTMs, which makes for pretty easy tracking across Kissmetrics and other SaaS platforms. We want to see which campaigns brought customers who…

    Zach Bulygo/ KISSmetrics Marketing Blog- 8 readers -
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