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A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging.
…. And because we’re tracking revenue with Kissmetrics, we’ll create another column to see the total purchase amount each customer made: We’ll run the report and get our list of people and their revenue: This shows us that 5 people made purchases from that link we shared on Twitter. We also see each customer’s purchase amounts, ranging from $9.97…
… With Revenue Data Continuing with the e-commerce marketing director scenario, let’s say we just ran our Summer advertising campaigns. We had campaigns on Twitter, Facebook, and AdWords. We’ve tagged all three with UTMs, which makes for pretty easy tracking across Kissmetrics and other SaaS platforms. We want to see which campaigns brought customers who…
… may have little interest in ever purchasing, and others may just want to poke around in your product until the trial expires. With all these leads coming in from all over the world, how do you know which ones are the best? Kissmetrics has taken another step towards helping marketers better understand where in the world their best customers…