Acquiring New Customers

  • How to Find Which Sites are Driving Retention

    … I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site…

    Zach Bulygo/ KISSmetrics Marketing Blog- 9 readers -
  • What is Kissmetrics Campaigns?

    … A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging. Along…

    Zach Bulygo/ KISSmetrics Marketing Blog- 21 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … performance, we’ll simply click on each of the three Ad campaign hits. Let’s click the top one, which is Twitter’s ad campaign: The first couple steps of this funnel perform well, but falls off pretty quickly. Only 88 people purchased, leading to a putrid 1.1% conversion rate. This means that the other campaigns are likely performing better. Let’s check…

    Zach Bulygo/ KISSmetrics Marketing Blog- 11 readers -
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