Acquiring New Customers

  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … performance, we’ll simply click on each of the three Ad campaign hits. Let’s click the top one, which is Twitter’s ad campaign: The first couple steps of this funnel perform well, but falls off pretty quickly. Only 88 people purchased, leading to a putrid 1.1% conversion rate. This means that the other campaigns are likely performing better. Let’s check…

    Zach Bulygo/ KISSmetrics Marketing Blog- 8 readers -