Acquiring New Customers

    • What is Kissmetrics Campaigns?

      A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging.

      Zach Bulygo/ KISSmetrics Marketing Blog- 17 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … With Revenue Data Continuing with the e-commerce marketing director scenario, let’s say we just ran our Summer advertising campaigns. We had campaigns on Twitter, Facebook, and AdWords. We’ve tagged all three with UTMs, which makes for pretty easy tracking across Kissmetrics and other SaaS platforms. We want to see which campaigns brought customers who…

    Zach Bulygo/ KISSmetrics Marketing Blog- 9 readers -
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