Acquisition

    • GoDaddy will pay $1.79 billion for HEG in major Euro expansion

      GoDaddy is to substantially increase the size of its European operation with the $1.79 billion acquisition of Host Europe Group. The market-leading registrar confirmed yesterday earlier reports that it was on track to buy HEG, which counts several big-name British and German registrars among its brands. The deal is worth €1.69 billion ($1.

      Kevin Murphy/ DomainIncite- 11 readers -
    • Oracle buys Dyn just weeks after huge attack

      Oracle has signed a deal to buy DNS services provider Dyn for an undisclosed amount probably in the nine-figure range. The software giant said it plans to integrate Dyn’s services into its existing cloud computing platform. For the moment, existing Dyn customers are unaffected. Dyn provides distributed DNS resolution services mainly to the enterprise market, where it has a ...

      Kevin Murphy/ DomainIncite- 8 readers -
  • 10 marketing metrics to master for first-time startup owners

    … (see number 4). Furthermore, multiple visitors are what cause a new customer to become a loyal one, and one you should incorporate into (and market to) your target audience. If you’re not seeing a large number of return visitors, think about changing the content on your site. 7) Customer acquisition cost It’s not just returning customers that should…

    Amanda Disilvestro/ Search Engine Watch- 13 readers -
  • First dot-brand gTLD to go generic after TLS deal

    …-brand, albeit one that that not yet gone live, being taken over by a portfolio gTLD player. Westerdal said he’s looking for more, similar acquisition opportunities. The gTLD is currently in pre-delegation testing, with no published go-live date. The Guardian had signed a Registry Agreement containing Specification 9. That allows registries…

    Kevin Murphy/ DomainIncite- 9 readers -
  • NamesCon confirms three more shows after being acquired

    … NamesCon says it has booked the venue for three more years of domain name conferences, following its acquisition this week. The conference organizers said today that it has been acquired by 13-year-old German events outfit WorldHostingDays, which usually focuses on the hosting market, for an undisclosed sum. NamesCon said in a press release…

    Kevin Murphy/ DomainIncite- 10 readers -
  • Afilias buys three gTLDs from Starting Dot

    … Registry upstart StartingDot has sold its small portfolio of new gTLDs to Afilias. .archi, .bio and .ski are the three components of the package. While the size of the deal was not disclosed, retail prices and zone file volumes suggest the portfolio probably brings in about $2 million a year in revenue. The biggest seller of the three…

    Kevin Murphy/ DomainIncite- 13 readers -
  • MarkMonitor to change hands in $3.55 billion deal

    …. The company revealed plans to get rid of the unit last November. Analysts said it was not core to its growth strategy. Thomson Reuters acquired then privately held MarkMonitor for an undisclosed sum in 2012. Tweet Tagged: acquisition, markmonitor, thomson reuters …

    Kevin Murphy/ DomainIncite- 12 readers -
  • SGN Acquires TinyCo, Maker of Marvel Avengers Academy

    … Mobile game company SGN announced it has acquired TinyCo, the developer behind the Marvel Avengers Academy and Family Guy: The Quest for Stuff mobile games. SGN said the acquisition will ‘diversify’ its game lineup. Created in 2010 by MySpace co-founder and former CEO Chris DeWolfe, SGN is the maker of Cookie Jam and Panda Pop, among others…

    AllTwitter- 13 readers -
  • ClickDealer Expands with Buying Fiksu Tech

    ClickDealer, a global performance marketing agency, has acquired the assets of Fiksu, the data-fueled mobile marketing technology company, and is excited to welcome them to the ClickDealer family. Fiksu’s FreeMyApps, DSP and more will augment ClickDealer’s own in-house mobile solutions by increasing their functionality while Fiksu will gain access to ClickDealer’s sales prospec ...

    Pace Lattin/ Performance Marketing Insider- 10 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 12 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    …? In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen. If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show…

    Jon Correll/ conversionvoodoo.comin Social- 11 readers -
  • Donuts quietly buys .shopping from Uniregistry (and .jetzt)

    … Just a few months after Uniregistry bought out Donuts to win .shopping, Donuts has bought the pre-launch gTLD back. Donuts has also bought live gTLD .jetzt from a Swedish company. The .shopping deal is a weird one. Uniregistry and Donuts were the only two applicants for .shopping, until Uniregistry paid Donuts to withdraw its application…

    Kevin Murphy/ DomainIncite- 11 readers -
  • Rightside rejects Negari’s $5m new gTLD offer

    … Rightside has turned down Daniel Negari’s $5 million offer to acquire four of its new gTLDs, according to Negari. The XYZ.com CEO told DI via email tonight: I was looking forward to operating .Army, .Dance, .Dentist, and .Vet under the XYZ umbrella. I’m disappointed that Rightside didn’t entertain my offer, especially since I believe $5MM…

    Kevin Murphy/ DomainIncite- 13 readers -
  • Tucows pays $6.5 million for Melbourne IT’s channel

    … Canadian registrar Tucows has acquired the reseller network of Australian rival Melbourne IT for up to $6.5 million. The company said the deal will “add hundreds of resellers and approximately 1.6 million domains under management to Tucows’ OpenSRS wholesale domain business.” Melbourne IT said that the low-margin business was a “drag…

    Kevin Murphy/ DomainIncite- 18 readers -
  • Zynga Reveals Q4 2015 Earnings, Plans to Launch 10 Games in 2016

    …-three games Crazy Kitchen and Disney’s Dream Treats. Zynga plans to launch a new match-three title from Zindagi in the first half of 2016 called Crazy Cake Swap. The game is one of ten titles Zynga expects to release this year. Four of the 10 games will be in the company’s social casino category: Spin it Rich!, Willy Wonka Slots (announced last year…

    AllTwitter- 17 readers -
  • .boston was a “distraction”, says gTLD seller

    … the Globe’s VP of marketing as saying. The newspaper was acquired by Boston Red Sox owner John Henry in 2013, a year after the .boston application was filed, according to the report. The acquisition, which sees M+M buy 99% the Globe subsidiary in control of the gTLD registry agreement, is subject to ICANN approving the contract reassignment. Related posts: M+M acquires .boston from Boston Globe Google, L’Oreal execs tapped for new gTLD summit OpenRegistry behind 20 new gTLD apps …

    Kevin Murphy/ DomainIncite- 7 readers -
  • The Best Customer Acquisition Strategies Online

    … infographic with 7 outstanding acquisition strategies to ensure your online marketing strategies are operating with peak efficiency. Organic Search still matters. Utilizing effective content strategies and optimizing your platform and content can drive new traffic. In fact, 80% of people ignore paid ads and instead focus on organic results Tweet…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
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