Acquisition

    • Factors in Purchasing a Marketing Automation Platform

      There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether.

      Douglas Karr/ Marketing Technology Blog- 26 readers -
    • NCC sells Open Registry at huge discount

      NCC Group has followed through on its promise to divest parts of its domain business, selling the Open Registry collection of companies at a huge discount to the original purchase price. KeyDrive and a mysterious entity called Terrain.com SA have together acquired the companies for €3.75 million ($3.97 million). That’s compared to the minimum of £7.

      Kevin Murphy/ DomainIncite- 22 readers -
  • Neustar agrees to go private in $2.9 billion deal

    …, which accounts for about half of Neustar’s revenue, was at risk, the company has attempted to focus its efforts on marketing services, security and domains. That effort included the $87 million acquisition of registry rival Bombora (owner of ARI and AusRegistry) last year. Earlier this year, the company announced its intention to split into two…

    Kevin Murphy/ DomainIncite- 17 readers -
  • Donuts acquires stagnant .irish TLD

    … in the Irish diaspora. Registrar support does not seem to have been the issue. Registrars with reach, including Tucows, Name.com, Host Europe Group and Go Daddy all sell the names. Pricing may be a factor. While Blacknight promotes .irish prominently for about $10 a year, elsewhere prices can range from $40 to $50. The terms of the acquisition…

    Kevin Murphy/ DomainIncite- 11 readers -
  • GoDaddy will pay $1.79 billion for HEG in major Euro expansion

    … GoDaddy is to substantially increase the size of its European operation with the $1.79 billion acquisition of Host Europe Group. The market-leading registrar confirmed yesterday earlier reports that it was on track to buy HEG, which counts several big-name British and German registrars among its brands. The deal is worth €1.69 billion ($1.79…

    Kevin Murphy/ DomainIncite- 12 readers -
  • Oracle buys Dyn just weeks after huge attack

    … Oracle has signed a deal to buy DNS services provider Dyn for an undisclosed amount probably in the nine-figure range. The software giant said it plans to integrate Dyn’s services into its existing cloud computing platform. For the moment, existing Dyn customers are unaffected. Dyn provides distributed DNS resolution services mainly…

    Kevin Murphy/ DomainIncite- 8 readers -
  • 10 marketing metrics to master for first-time startup owners

    … your percentage for new web traffic. 9) Click-through rate (CTR) Your click-through rate stems from how many people choose to click on a link you post via social media or through online advertisements. It’s important to track this individual metric because it represents the success of your content’s first impression, according to WordStream. Click…

    Amanda Disilvestro/ Search Engine Watch- 18 readers -
  • First dot-brand gTLD to go generic after TLS deal

    … The would-be dot-brand gTLD .observer will actually open as an unrestricted generic after the contract was bought out by Top Level Spectrum. TLS, which has a small portfolio of gTLDs already, bought out the ICANN contract from UK newspaper published Guardian News and Media a couple of months ago, it emerged today. The Observer is the title…

    Kevin Murphy/ DomainIncite- 11 readers -
  • NamesCon confirms three more shows after being acquired

    … NamesCon says it has booked the venue for three more years of domain name conferences, following its acquisition this week. The conference organizers said today that it has been acquired by 13-year-old German events outfit WorldHostingDays, which usually focuses on the hosting market, for an undisclosed sum. NamesCon said in a press release…

    Kevin Murphy/ DomainIncite- 11 readers -
  • Afilias buys three gTLDs from Starting Dot

    … Registry upstart StartingDot has sold its small portfolio of new gTLDs to Afilias. .archi, .bio and .ski are the three components of the package. While the size of the deal was not disclosed, retail prices and zone file volumes suggest the portfolio probably brings in about $2 million a year in revenue. The biggest seller of the three…

    Kevin Murphy/ DomainIncite- 14 readers -
  • MarkMonitor to change hands in $3.55 billion deal

    … MarkMonitor owner Thomson Reuters is to sell of its IP division, which includes the brand-protection registrar, to private equity in a $3.55 billion all-cash deal. The company said it will sell its Intellectual Property & Science business Onex Corporation and Baring Private Equity Asia. MarkMonitor is of course a small part…

    Kevin Murphy/ DomainIncite- 12 readers -
  • SGN Acquires TinyCo, Maker of Marvel Avengers Academy

    … Mobile game company SGN announced it has acquired TinyCo, the developer behind the Marvel Avengers Academy and Family Guy: The Quest for Stuff mobile games. SGN said the acquisition will ‘diversify’ its game lineup. Created in 2010 by MySpace co-founder and former CEO Chris DeWolfe, SGN is the maker of Cookie Jam and Panda Pop, among others…

    AllTwitter- 13 readers -
  • ClickDealer Expands with Buying Fiksu Tech

    ClickDealer, a global performance marketing agency, has acquired the assets of Fiksu, the data-fueled mobile marketing technology company, and is excited to welcome them to the ClickDealer family. Fiksu’s FreeMyApps, DSP and more will augment ClickDealer’s own in-house mobile solutions by increasing their functionality while Fiksu will gain access to ClickDealer’s sales prospec ...

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … of Fortune 50 companies work through customer engagement. We were seeing the concept where it’s much more valuable to spend money on how to make your existing customers happier, rather than spending those same dollars toward acquisition. This massive shift had happened in the Fortune 500, but small businesses were completely left behind and most…

    Street Fight- 13 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 13 readers -
  • Donuts quietly buys .shopping from Uniregistry (and .jetzt)

    … CEO Frank Schilling said today it was just the simple sale of a string. Donuts declined to comment. Neither revealed a price. The second Donuts acquisition, closed April 26, was of .jetzt, which was applied for, delegated to and managed by New TLD Company AB of Sweden. That gTLD, which is German for “.now”, has been in general availability…

    Kevin Murphy/ DomainIncite- 13 readers -
  • Rightside rejects Negari’s $5m new gTLD offer

    … Rightside has turned down Daniel Negari’s $5 million offer to acquire four of its new gTLDs, according to Negari. The XYZ.com CEO told DI via email tonight: I was looking forward to operating .Army, .Dance, .Dentist, and .Vet under the XYZ umbrella. I’m disappointed that Rightside didn’t entertain my offer, especially since I believe $5MM…

    Kevin Murphy/ DomainIncite- 13 readers -
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