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Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.
… Automation Insider details the evolution of marketing automation software from Unica over a decade ago through $5.5 billion worth of acquisitions that have brought us to the present, including the following marketing automation platforms: Act-On – A marketing automation platform built to help you deliver an outstanding experience for your customers…
… of an enterprise-level marketing automation system, without the complexity and IT resources typically required. The Act-On platform allows marketers to execute sophisticated marketing campaigns across web, mobile, email, and social. It includes capabilities for: email marketing, website visitor tracking, landing pages and forms, lead scoring and nurturing…