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… within their social feed. Today that’s less of a reality and, therefore, testing this feature should be a little lower on the priority list. What it is: Advertise applications using the app pins and measure those installs using their mobile measurement partners like Kochava. This means that an advertiser can now track which installs came from…
Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday. The social network announced the debut of engagement retargeting, improvements to visitor retargeting and the renaming of lookalikes to actalikes. Product manager Frank Fumarola announced in a blog post that all of the new features are avail ...