Action Sports

Extreme sports (also called action sports, aggro sports, and adventure sports) is a popular term for certain activities perceived as having a high level of inherent danger. These activities often involve speed, height, a high level of physical exertion, and highly specialized gear.The definition of an extreme sport is not exact and the origin of the term is unclear, but it gained popularity in the 1990s when it was picked up by marketing companies to promote the X Games and when the Extreme Sports Channel and Extreme.com launched.
Posts about Action Sports
  • Meet the Men Behind Red Bull’s Explosive Content

    … for innovation? According to Seile and Williams, it’s about relationships, setting the right goals, and watching for the right opportunities. That philosophy has led them to work with clients such as Teva and GoPro to create action sports content that is unique, fresh, and some of the best branded content on earth. “At the end of the day, when you have…

    Natalie Burg/ The Content Strategistin Content- 19 readers -
  • 14 Brands Who Owned Tumblr This Year

    … content categories; Play, Fly, Create, and Inspire. Within each category, Red Bull delivers a perfect blend of photos, GIFs, videos, and pop culture that tie into the brand’s overall message For example, the Play channel includes everything from action sports to people submitting clever images of Red Bull cans. The Fly channel features skateboarding…

    Albert Costill/ Search Engine Journalin Social- 5 readers -
  • The YouTube-ification of Vimeo: Now with more baby videos

    … player, with powerful privacy controls and no interruptive ads. A YouTube representative declined to comment. “The campaign extends our quality to anyone — that can be a small business, that can be a consumer who’s trying to upload family videos, that can also be someone like an action sports enthusiast who wants the best home for his ski videos,” he…

    Tanya Dua/ Digidayin Social Google YouTube- 8 readers -
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