Action Sports

Extreme sports (also called action sports, aggro sports, and adventure sports) is a popular term for certain activities perceived as having a high level of inherent danger. These activities often involve speed, height, a high level of physical exertion, and highly specialized gear.The definition of an extreme sport is not exact and the origin of the term is unclear, but it gained popularity in the 1990s when it was picked up by marketing companies to promote the X Games and when the Extreme Sports Channel and Extreme.com launched.
Posts about Action Sports
  • Meet the Men Behind Red Bull’s Explosive Content

    … for innovation? According to Seile and Williams, it’s about relationships, setting the right goals, and watching for the right opportunities. That philosophy has led them to work with clients such as Teva and GoPro to create action sports content that is unique, fresh, and some of the best branded content on earth. “At the end of the day, when you have…

    Natalie Burg/ The Content Strategistin Content- 19 readers -
  • 14 Brands Who Owned Tumblr This Year

    … Tumblr? The brand actually calls its Tumblr blog IBMblr. Creative title aside, IBM has a colorful and informative Tumblr account that does the impossible. It makes learning complex subjects fun through animated visuals and GIFs. For example, take a look at the Ninjas vs. Superbugs page. Essentially, this was IBM’s way of explaining what certain…

    Albert Costill/ Search Engine Journalin Social- 5 readers -
  • The YouTube-ification of Vimeo: Now with more baby videos

    If you’ve hopped on to the New York City L train recently, chances are that you’ve come across a sea of blue: shrink-wrapped subway cars, plastered with Vimeo messaging. “If other video sites are the BQE, Vimeo is the High Line.” The hyperlocal references aside (BQE represents freeway gridlock; the High Line a pleasant, grassy stroll), Vimeo’s most aggressive ad campaign to da ...

    Tanya Dua/ Digiday- 8 readers -
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