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A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost – and short-term pain –, it was decide ...
…). Then, at least after you have a critical-enough amount (yet, not complete) of content, you should invest in marketing. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. [Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.] Let…