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…. Profit Per Human. What every company and non-profit really, really, really need. Why care about something as lame as cost? The only thing that matters is profit. Per. Human. [Bonus: Remember, you can measure profit everyday in Google Analytics!] An incredibly complex story, with implications up and down the organization, with smarter tactical…
There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances.