Actionable Analytics

  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … (call it Sales, call it Marketing, call it Tony), if you measure them based on CPM or CPL. Each incentivizes such a different behavior, right? Applying it to digital advertising… Shove ads up people’s faces like crazy, who cares if there are 300 words of content surrounded by 18 ads? CPM baby! These Marketers write articles and give conference…

    Avinash Kaushik/ Occam's Razor- 20 readers -