Actionable Analytics

  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … for it checkout the Recency reports in your analytics tool. They are terrible at identity now as we all use multiple browsers on the same machine, and of course we use laptops, desktops, tablets, and phones (sometimes all at the same time with the same digital company!). It is imperative that you get off it as soon as you can. Pretty much every metric…

    Avinash Kaushik/ Occam's Razor- 30 readers -