Actionable Web Analytics

  • Five Key Elements For A Big Analytics Driven Business Impact

    …. And, most importantly, everything I'll provide to my boss helps her deeply internalizes I am focused 100% on business priorities – rather than random big data sojourns. That is what you want. If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. If you are a government analytics…

    Avinash Kaushik/ Occam's Razor- 12 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    …-Pukers. It is defined as: Let us go ask a 960 people we can find amongst our customers and on social media a series of questions, convert that into tables and graphs, and sell it to the world. Ask questions. Puke data. That is all there is in the report. Download the sample report if you don't have a paid Econsultancy subscription. If you don't want…

    Avinash Kaushik/ Occam's Razor- 21 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. The reality is not quite that cut and dry. First, plant me firmly in the column of people who believe that using…

    Avinash Kaushik/ Occam's Razorin Google- 29 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 19 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … decide? People tend to use the terms metrics and KPIs interchangeably. I humbly believe this is a disservice as it results in a lack of focus on what really matters: Business impact. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets, I'd defined metric as "a metric is a number." Simple. :) I'd defined a KPI as " a key…

    Avinash Kaushik/ Occam's Razorin Affiliate- 19 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … poor. : ( Starting today, let's renounce your citizenship in the land of nogloallandia! It sucks to be there. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Or, the foundation of my analysis for this blog can be this: A much richer understanding about the eight things I'm solving…

    Avinash Kaushik/ Occam's Razor- 32 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … calculated metrics, I can fix this problem easily… We are using Formatting Type: Integer. Makes sense. You don't have to type in all that stuff you see in the Formula field. In my case, I just started typing the name of the book and GA does the rest for me. Brilliant. Here's the complete formula: {{Web Analytics 2.0 (Goal 8 Completions…

    Avinash Kaushik/ Occam's Razor- 33 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … attribution models. Yes, there is more stuff on the slide. But, it works much, much better. If you have an audience that is even slightly connected to the digital business, and not Leaders who look at the digital data just once very two years, then you can actually go all out and truly how how users behave on the web… While there is a lot more stuff…

    Avinash Kaushik/ Occam's Razor- 29 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … are welcome to read them all at once (warning: once you start you won't be able to stop!), or you can consume them one at a time. For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. In the other two, I'll ask for your help in how you might connect the inspiration to your work…

    Avinash Kaushik/ Occam's Razor- 29 readers -
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