Actionable Web Analytics

  • Five Key Elements For A Big Analytics Driven Business Impact

    …… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. Yes, some tools can dance on their left foot and others can only do so with their right foot. Not as important as you might think. My recommended five elements are much more primal, their presence powers…

    Avinash Kaushik/ Occam's Razor- 25 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … is a April 2011 post: The Difference Between Web Reporting And Web Analysis. With that as context, you can imagine how heart-broken I was when Jane shared the following visual from a study done by Econsultancy and Lynchpin. It contains the answers to the question which analytics skills are most in demand… Checkout the y-axis… what do you see…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 37 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 28 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … decide? People tend to use the terms metrics and KPIs interchangeably. I humbly believe this is a disservice as it results in a lack of focus on what really matters: Business impact. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets, I'd defined metric as "a metric is a number." Simple. :) I'd defined a KPI as " a key…

    Avinash Kaushik/ Occam's Razorin Affiliate- 33 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 40 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … through it and fix their minds/reports/strategies. So, why are we still so obviously wrong and still on the insane path? Simple. It is just how all of the Digital Analytics tools are configured at their very core. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA…

    Avinash Kaushik/ Occam's Razor- 49 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … discussion ensues. There is one more thing left. You are the smartest person in the room when it comes to data. You've done lots of deep dive analysis (hence v1.0 of your data-rich slide!). You understand a good amount of how this area of marketing works, you understand the company's goals. Why not use all that knowledge to make a recommendation…

    Avinash Kaushik/ Occam's Razor- 35 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … are welcome to read them all at once (warning: once you start you won't be able to stop!), or you can consume them one at a time. For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. In the other two, I'll ask for your help in how you might connect the inspiration to your work…

    Avinash Kaushik/ Occam's Razor- 33 readers -
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