Actionable Web Analytics

  • Create High-Impact Data Visualizations: Nine Effective Strategies

    … that simply. The result then is both a mind and heart connection that drives action with a sense of urgency. #winning While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. As we have all learned, tools matter a lot less than what we do with the tool…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • The Very Best Digital Metrics For 15 Different Companies!

    … completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. If you want to play along. Don’t…

    Avinash Kaushik/ Occam's Razorin Paid Search EMail- 28 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    …. And, most importantly, everything I'll provide to my boss helps her deeply internalizes I am focused 100% on business priorities – rather than random big data sojourns. That is what you want. If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. If you are a government analytics…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … is a April 2011 post: The Difference Between Web Reporting And Web Analysis. With that as context, you can imagine how heart-broken I was when Jane shared the following visual from a study done by Econsultancy and Lynchpin. It contains the answers to the question which analytics skills are most in demand… Checkout the y-axis… what do you see…

    Avinash Kaushik/ Occam's Razor- 37 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 41 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 29 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … decide? People tend to use the terms metrics and KPIs interchangeably. I humbly believe this is a disservice as it results in a lack of focus on what really matters: Business impact. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets, I'd defined metric as "a metric is a number." Simple. :) I'd defined a KPI as " a key…

    Avinash Kaushik/ Occam's Razorin Affiliate- 35 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 40 readers -