Actionable Web Analytics

  • Five Key Elements For A Big Analytics Driven Business Impact

    …… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. Yes, some tools can dance on their left foot and others can only do so with their right foot. Not as important as you might think. My recommended five elements are much more primal, their presence powers…

    Avinash Kaushik/ Occam's Razor- 8 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 18 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 24 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 15 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you've come to expect from this blog… Context… Should you own or rent? The logic we are taught from when we…

    Avinash Kaushik/ Occam's Razorin Affiliate- 15 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    …. "Micro-Outcome Goal": Key Events 5. "Macro-Outcome Goal": Outbound Clicks Benefits of Identifying Goals and Economic Value In each case we'll learn in detail how to set up the goal, what type of data might we get from it that will be of value and get tips on what actions we can take. Ready? Higher-Order Bits: Location, Pan-Commerce, Re…

    Avinash Kaushik/ Occam's Razor- 27 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … To Use The Google Analytics Calculated Metrics Feature #1. Real Conversion Rate Per User #2. "Gross" Calculated Profit #3. Average Time Per User #4. Combine Results / Metrics Performance #5. Product Views Per Transaction Closing Thoughts. I hope you are really excited about what you are going to learn. I am so very excited about…

    Avinash Kaushik/ Occam's Razor- 29 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 26 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … are welcome to read them all at once (warning: once you start you won't be able to stop!), or you can consume them one at a time. For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. In the other two, I'll ask for your help in how you might connect the inspiration to your work…

    Avinash Kaushik/ Occam's Razor- 27 readers -
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