Actionable Web Analytics

  • Five Key Elements For A Big Analytics Driven Business Impact

    … jeans are in or out. 2. Digital Marketing & Measurement Model. If you don't know where you are going, any road will take you there and you'll be miserable when you arrive. That's it. That's the problem afflicting the analytics ecosystem (regardless of if you have one part-time analyst and a tool or you have 50 analysts and 20 tools). We don't…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … the survey. There is a chance that there is a UK and EU nuance here, but I don't think so. 3. It is our fault. My first instinct in these cases is to look into the mirror. Perhaps we have not succeeded as much as we should when it comes to show casing the value of true data analysis. Perhaps all the people involved in all digital analytics jobs…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

    Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a ...

    Avinash Kaushik/ Occam's Razor- 39 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. The reality is not quite that cut and dry. First, plant me firmly in the column of people who believe that using…

    Avinash Kaushik/ Occam's Razorin Google- 35 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 24 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … decide? People tend to use the terms metrics and KPIs interchangeably. I humbly believe this is a disservice as it results in a lack of focus on what really matters: Business impact. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets, I'd defined metric as "a metric is a number." Simple. :) I'd defined a KPI as " a key…

    Avinash Kaushik/ Occam's Razorin Affiliate- 28 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … poor. : ( Starting today, let's renounce your citizenship in the land of nogloallandia! It sucks to be there. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Or, the foundation of my analysis for this blog can be this: A much richer understanding about the eight things I'm solving…

    Avinash Kaushik/ Occam's Razor- 37 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … calculated metrics, I can fix this problem easily… We are using Formatting Type: Integer. Makes sense. You don't have to type in all that stuff you see in the Formula field. In my case, I just started typing the name of the book and GA does the rest for me. Brilliant. Here's the complete formula: {{Web Analytics 2.0 (Goal 8 Completions…

    Avinash Kaushik/ Occam's Razor- 43 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … attribution models. Yes, there is more stuff on the slide. But, it works much, much better. If you have an audience that is even slightly connected to the digital business, and not Leaders who look at the digital data just once very two years, then you can actually go all out and truly how how users behave on the web… While there is a lot more stuff…

    Avinash Kaushik/ Occam's Razor- 33 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … are welcome to read them all at once (warning: once you start you won't be able to stop!), or you can consume them one at a time. For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. In the other two, I'll ask for your help in how you might connect the inspiration to your work…

    Avinash Kaushik/ Occam's Razor- 33 readers -
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