Actionable Web Analytics

  • Create High-Impact Data Visualizations: Nine Effective Strategies

    … that simply. The result then is both a mind and heart connection that drives action with a sense of urgency. #winning While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. As we have all learned, tools matter a lot less than what we do with the tool…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    …… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. Yes, some tools can dance on their left foot and others can only do so with their right foot. Not as important as you might think. My recommended five elements are much more primal, their presence powers…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 34 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 40 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 29 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … decide? People tend to use the terms metrics and KPIs interchangeably. I humbly believe this is a disservice as it results in a lack of focus on what really matters: Business impact. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets, I'd defined metric as "a metric is a number." Simple. :) I'd defined a KPI as " a key…

    Avinash Kaushik/ Occam's Razorin Affiliate- 35 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 40 readers -