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… effectiveness. You should, instead, be focused on how many active subscribers you have on your list – those clicking or converting. Reasons to Clean Your Email List Reputation – ISPs block or place your email in the junk folder based on poor IP sending reputation. If you’re always sending to bad email addresses, it’s going to impact your reputation…
We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness.