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Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.
… where the active window is covered with a giant pop-over promotion within the first few seconds? The practice has become very popular over the past year, and I suspect the results are mixed, especially for e-commerce sites. One of the most common pop-overs used in e-commerce is a promotion offering a discount off the visitor’s first order…