Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Posts about Acxiom
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of business development and partnerships at GrubHub. In addition, EBTH has hired Michelle Lee as vice president of merchandising, Kat Ubungen as vice president of lifecycle marketing, and Olivia Pollock as director of social media. Tout Hires Deseret Digital Media Leader Deseret Digital Media has lost Todd Handy, its vice president of advertising…

    Geoff Michener/ Street Fightin EMail- 10 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    …, it became conventional wisdom that having “clean” citations was a major factor in SEO rankings. On one hand, this opened the door for companies such as Yext, UBL, Moz, and others to introduce innovative new products. On the other, it enabled scores of new entrants to create online directories, hoping to “cash in” on the SEO gravy train. One side…

    Street Fight- 9 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 16 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Verve Hires Chief Revenue Officer Verve, which is in the business of location-powered mobile advertising, has hired Kevin Arrix as CRO. Most recently, Arrix was EVP at SFX Entertainment. Arrix worked with Verve CEO Nada Stirratt at Viacom. He will have his work…

    Geoff Michener/ Street Fightin Mobile- 12 readers -
  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 4 readers -
  • Facebook’s Fred Leach explains: Going beyond the Like

    … presentation. Most brands have built their fan base and are now wanting to measure and drive real-world value. So how can Facebook help with purchase intent? Facebook is adding more retail partners to allow for more data. Datalogix has been the primary one, but you can access a bunch of others through the Agency Trading Desk. Check out the Acxiom…

    Dennis Yu/ Inside Facebookin Social Facebook- 18 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … #rei1440project is then smartly curated and leveraged across Facebook, YouTube, Pinterest and other relevant channels. As partnerships between social platforms emerge like the one between Instagram and Tumblr, integration will become even more important. Paid media, PR, community managers, creatives and technology will be further tasked to work…

    State of Digitalin Social EMail- 15 readers -
  • How Confident are You in Measuring Mobile Ad RoI?

    … As data about 2014 budgets start to appear, it is clear nearly all marketers increased their spending on mobile ads. Forrester Research claimed in a June study that the number of organizations with increased spending on mobile was 93% worldwide. Personally, I double a number that quite that large, but the trend is clear. To quote The Who, we’re…

    Daily Conversionsin How To's- 8 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … Here are Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women in STEM fields by getting involved and supporting community efforts advocating this cause. This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup…

    Andreea Bodnari/ Movable Ink Blog- 6 readers -
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