Acxiom

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Posts about Acxiom
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … searches you happen to be a candidate for. Constriction of search real estate means you need rich data in order to be competitive and to surface in the right kinds of long tail searches. I still advocate that “The Big Six” sites are the ones that matter the most: Google, Facebook, Foursquare, Bing, Apple, and Yelp. Almost all of the local offerings…

    Damian Rollison/ Street Fightin Google- 17 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 18 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of customer success. Fundera is a marketplace where business owners can compare offers from financial lenders while having them compete for their business. Digital financial services is another fast-growing area, and the lending market in particular is ripe for disruption. Gimbal Founder Departs Kevin Hunter, co-founder and chief operating officer…

    Geoff Michener/ Street Fightin EMail- 19 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … simply added their information to the Yellow Pages, their biggest decision being whether or not to take out a standard listing or pay for a larger one. Once the Yellow Pages broke up and companies such as Infogroup, Acxiom, and Localeze began offering online citation services, the local business owner’s life got infinitely harder. As Andrew mentioned…

    Street Fight- 15 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 24 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    …. Two Leadership Hires at LiveRamp LiveRamp, an Acxiom company, hired Vincent Lim as Head of Talent and Richard Foster as UK Managing Director. Lim worked at Google as head of university recruiting. Foster comes from Intelligent Optimisations, where he was the firm’s chief commercial officer. According to LiveRamp, both executives will be tasked…

    Geoff Michener/ Street Fightin Mobile- 15 readers -
  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 7 readers -
  • Facebook’s Fred Leach explains: Going beyond the Like

    … presentation. Most brands have built their fan base and are now wanting to measure and drive real-world value. So how can Facebook help with purchase intent? Facebook is adding more retail partners to allow for more data. Datalogix has been the primary one, but you can access a bunch of others through the Agency Trading Desk. Check out the Acxiom…

    Dennis Yu/ Inside Facebookin Social Facebook- 26 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … the storytelling and including ease-of-use to connect to ecommerce not only gives brands more bang for their buck, but as powerful communities emerge as best customers it allows smart marketers to segment psychographics and grow audience with paid social, email marketing and other tactics. Marketers biggest challenge is letting the journey from…

    State of Digitalin Social EMail- 18 readers -
  • How Confident are You in Measuring Mobile Ad RoI?

    … all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no brainer?” The ugly reality is most of marketers lack confidence that they can. In a recent survey by Acxiom and 4INFO, only 18% of marketers were very confident of their ability to measure RoI for mobile…

    Daily Conversionsin How To's- 11 readers -
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