Acxiom

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Posts about Acxiom
    • Optimizing for Mobile Search: New Tips and Old Tricks

      The other day I had the opportunity to join Greg Sterling of LSA in co-presenting a webinar on tactics for local search optimization on mobile. I thought I’d use this column to review and expand on some of the ideas I shared in the webinar. A lot of what I have to say on the topic of optimization for mobile search will sound familiar to anyone who has been around listings man ...

      Damian Rollison/ Street Fightin Google- 15 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 18 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 24 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … development. Intuit Loses HR Exec to Acxiom Acxiom has hired Terilyn Monroe as chief people and culture officer and senior vice president of human resources. Monroe spent 13 years at Intuit. Her most recent role was chief diversity officer and director of engagement. Tapad Continues to Hire for Growth Cross-device marketing company Tapad has hired…

    Geoff Michener/ Street Fightin EMail- 17 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … simply added their information to the Yellow Pages, their biggest decision being whether or not to take out a standard listing or pay for a larger one. Once the Yellow Pages broke up and companies such as Infogroup, Acxiom, and Localeze began offering online citation services, the local business owner’s life got infinitely harder. As Andrew mentioned…

    Street Fight- 14 readers -
  • The Price of Free Listings

    … local business data aggregators, Acxiom, InfoGroup and Localeze (now part of Neustar), for the privilege of cleaning your data in their systems. This was an imperfect solution thanks to legacy business technical challenges and misaligned incentives between all parties involved. Things were still a mess. In 2011, Yext introduced PowerListings…

    Andrew Shotland/ Street Fightin Google- 22 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … platform that has raised over $6 million in venture funding. Before joining Viewbix, Weed was a sales leader at Yashi. Empyr in Scaling Mode After VP Hire Andrew Newman is now Empyr’s VP of Partnerships. Empyr is a Mogl sub-brand. *** Looking for a new job? Here are some openings… Alignable is hiring for several jobs, including head of marketing…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
  • Integrations (and Metaservices) For The Win

    … in. Doing 40-50 integrations from scratch would take years. It’s one of the reasons Facebook bought LiveRail, Twitter bought MoPub, and Apple bought Quattro. Another class of integrators can be found in companies like Zapier, which is playing directly in the mobile app data market (and as such, is a direct response to the problem I posited back…

    John Battelle's Search Blogin Facebook- 6 readers -
  • Facebook’s Fred Leach explains: Going beyond the Like

    … presentation. Most brands have built their fan base and are now wanting to measure and drive real-world value. So how can Facebook help with purchase intent? Facebook is adding more retail partners to allow for more data. Datalogix has been the primary one, but you can access a bunch of others through the Agency Trading Desk. Check out the Acxiom…

    Dennis Yu/ Inside Facebookin Social Facebook- 24 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … Instagram is an underutilised and high engagement-to-conversion channel for brands. Here are . 1. Content Strategy First, Channel Second for the Integration Win One of digital marketers biggest obstacles to overcome is executing in single channels in isolation. Great brands will continue to create their communications and content strategies…

    State of Digitalin Social EMail- 17 readers -
  • How Confident are You in Measuring Mobile Ad RoI?

    … As data about 2014 budgets start to appear, it is clear nearly all marketers increased their spending on mobile ads. Forrester Research claimed in a June study that the number of organizations with increased spending on mobile was 93% worldwide. Personally, I double a number that quite that large, but the trend is clear. To quote The Who, we’re…

    Daily Conversionsin How To's- 10 readers -
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