Acxiom

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Posts about Acxiom
  • Opening and New Hires at Moasis, EBTH, and Tout

    … Lluvia Hernandez as technical analyst for business analytics, underscoring the importance of big data in digital marketing. Hernandez joins Tapad from the New York City Mayor’s Office. Urban Airship Makes Cuts Amid Company Realignment Portland, O.R.-based Urban Airship, announced a reduction of three percent of its workforce, or seven people…

    Geoff Michener/ Street Fightin EMail- 12 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … simply added their information to the Yellow Pages, their biggest decision being whether or not to take out a standard listing or pay for a larger one. Once the Yellow Pages broke up and companies such as Infogroup, Acxiom, and Localeze began offering online citation services, the local business owner’s life got infinitely harder. As Andrew mentioned…

    Street Fight- 10 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 17 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    …. Two Leadership Hires at LiveRamp LiveRamp, an Acxiom company, hired Vincent Lim as Head of Talent and Richard Foster as UK Managing Director. Lim worked at Google as head of university recruiting. Foster comes from Intelligent Optimisations, where he was the firm’s chief commercial officer. According to LiveRamp, both executives will be tasked…

    Geoff Michener/ Street Fightin Mobile- 13 readers -
  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 5 readers -
  • Facebook’s Fred Leach explains: Going beyond the Like

    … presentation. Most brands have built their fan base and are now wanting to measure and drive real-world value. So how can Facebook help with purchase intent? Facebook is adding more retail partners to allow for more data. Datalogix has been the primary one, but you can access a bunch of others through the Agency Trading Desk. Check out the Acxiom…

    Dennis Yu/ Inside Facebookin Social Facebook- 20 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … engagement-to-conversion. It’s the perfect example of the marketing and advertising acxiom of showing not telling. 3. Visual Storytelling that Leads to Shopping AirBnB curates photos from hosts and guests and allows users to book directly from Instagram. Tools like Curalate’s Like2Buy make it easy to connect from their great images and visual…

    State of Digitalin Social EMail- 16 readers -
  • How Confident are You in Measuring Mobile Ad RoI?

    … all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no brainer?” The ugly reality is most of marketers lack confidence that they can. In a recent survey by Acxiom and 4INFO, only 18% of marketers were very confident of their ability to measure RoI for mobile…

    Daily Conversionsin How To's- 10 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … of the represented groups include: Columbia university NYU Acxiom Blenheim capital Bloomberg Distillery Metis RentTheRunway Spotify We were excited to see such a great turnout and vivid enthusiasm around machine learning and data science topics. Stay tuned for future events from the NYC Women in Machine Learning and Data Science meetup. Meanwhile, take a moment to check out some of the event pictures here. Machine Learning and Data Science (xx) Love at Movable Ink November 12, 2014…

    Andreea Bodnari/ Movable Ink Blog- 7 readers -
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