Acxiom

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Posts about Acxiom
    • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

      Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers.

      Street Fight- 16 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    …-suite is now made up of industry leaders with ties to Google. Flush with Cash, Everything But The House on Hiring Spree After raising $30 million in August, Everything But The House is rapidly expanding with executive hires. Ben Luban has joined EBTH as senior vice president and head of business and corporate development. Most recently, he was head…

    Geoff Michener/ Street Fightin EMail- 14 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … simply added their information to the Yellow Pages, their biggest decision being whether or not to take out a standard listing or pay for a larger one. Once the Yellow Pages broke up and companies such as Infogroup, Acxiom, and Localeze began offering online citation services, the local business owner’s life got infinitely harder. As Andrew mentioned…

    Street Fight- 12 readers -
  • The Price of Free Listings

    … when they saw the potential market. Most of these companies couldn’t offer a real-time updating/profile-locking solution and instead focused on providing manual listings claiming across hundreds of websites, including Google My Business, and the main data aggregators. In 2014, Moz, a popular SEO software company, launched Moz Local, to focus…

    Andrew Shotland/ Street Fightin Google- 21 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … Openings and New Hires at Verve, LiveRamp, and Tapad October 9, 2015 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 5 readers -
  • Facebook’s Fred Leach explains: Going beyond the Like

    … presentation. Most brands have built their fan base and are now wanting to measure and drive real-world value. So how can Facebook help with purchase intent? Facebook is adding more retail partners to allow for more data. Datalogix has been the primary one, but you can access a bunch of others through the Agency Trading Desk. Check out the Acxiom…

    Dennis Yu/ Inside Facebookin Social Facebook- 23 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … the storytelling and including ease-of-use to connect to ecommerce not only gives brands more bang for their buck, but as powerful communities emerge as best customers it allows smart marketers to segment psychographics and grow audience with paid social, email marketing and other tactics. Marketers biggest challenge is letting the journey from…

    State of Digitalin Social EMail- 17 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … and achieve as many learnings as possible. To do so, either: Deploy Facebook’s reach and frequency tool: Input the number of people in your target audiences and the number of times they should see a message. Guarantees delivery to the right people. Deploy CPM (cost per thousand impressions) bidding in the Facebook News Feed auction. Since the reach…

    David Cohen/ AllFacebookin Social- 25 readers -
  • How Confident are You in Measuring Mobile Ad RoI?

    … all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no brainer?” The ugly reality is most of marketers lack confidence that they can. In a recent survey by Acxiom and 4INFO, only 18% of marketers were very confident of their ability to measure RoI for mobile…

    Daily Conversionsin How To's- 10 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … Here are Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women in STEM fields by getting involved and supporting community efforts advocating this cause. This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup…

    Andreea Bodnari/ Movable Ink Blog- 10 readers -
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