Acxiom

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Posts about Acxiom
  • Opening and New Hires at Moasis, EBTH, and Tout

    … development. Intuit Loses HR Exec to Acxiom Acxiom has hired Terilyn Monroe as chief people and culture officer and senior vice president of human resources. Monroe spent 13 years at Intuit. Her most recent role was chief diversity officer and director of engagement. Tapad Continues to Hire for Growth Cross-device marketing company Tapad has hired…

    Geoff Michener/ Street Fightin EMail- 13 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    …, it became conventional wisdom that having “clean” citations was a major factor in SEO rankings. On one hand, this opened the door for companies such as Yext, UBL, Moz, and others to introduce innovative new products. On the other, it enabled scores of new entrants to create online directories, hoping to “cash in” on the SEO gravy train. One side…

    Street Fight- 11 readers -
  • The Price of Free Listings

    … When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were screwed. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. Even when you fixed your phone number, there was a good…

    Andrew Shotland/ Street Fightin Google- 19 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … with scaling the company to meet rising demand for open services that connect the digital marketing ecosystem. Tapad Brings on New Licensing Talent Tapad hires Morgan Rigsbee as Senior Director of Sales for Technology Licensing. Rigsbee was previously a business development director at BlueCava. Intuit Exec Leaves for Auction.com Auction.com has…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
  • Integrations (and Metaservices) For The Win

    … for their particular purpose (eBay for auctions, Google for search, OpenTable for restaurant reservations, etc). But these services simply don’t communicate with each other, nor collaborate in a fashion that creates a robust or evolving ecosystem. The rise of the app economy exacerbates the problem – most apps live in their own closed world, sharing data…

    John Battelle's Search Blogin Facebook- 5 readers -
  • Facebook’s Fred Leach explains: Going beyond the Like

    … presentation. Most brands have built their fan base and are now wanting to measure and drive real-world value. So how can Facebook help with purchase intent? Facebook is adding more retail partners to allow for more data. Datalogix has been the primary one, but you can access a bunch of others through the Agency Trading Desk. Check out the Acxiom…

    Dennis Yu/ Inside Facebookin Social Facebook- 22 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … Instagram is an underutilised and high engagement-to-conversion channel for brands. Here are . 1. Content Strategy First, Channel Second for the Integration Win One of digital marketers biggest obstacles to overcome is executing in single channels in isolation. Great brands will continue to create their communications and content strategies…

    State of Digitalin Social EMail- 16 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … are hundreds of partner categories that suit needs for advertisers in any vertical. Native targeting: Facebook has 1,800 points of self-reported and observable user data that advertisers can use for better targeting. Based on preferences and lifestyle: Fans of competitors Interests Age Gender Location Life events (i.e. recently married, recently engaged…

    David Cohen/ AllFacebookin Social- 25 readers -
  • How Confident are You in Measuring Mobile Ad RoI?

    … all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no brainer?” The ugly reality is most of marketers lack confidence that they can. In a recent survey by Acxiom and 4INFO, only 18% of marketers were very confident of their ability to measure RoI for mobile…

    Daily Conversionsin How To's- 10 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … Here are Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women in STEM fields by getting involved and supporting community efforts advocating this cause. This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup…

    Andreea Bodnari/ Movable Ink Blog- 8 readers -
Get the top posts daily into your mailbox!
More from around the web