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… the “tummy tuck” concept and his name without taking up space for it elsewhere. You can add “sitelinks” to your AdWords ad, deep links to pages on your site, and use the link text to present more offers; see how the Santa Monica plumber offered a compelling “Thursday – Tech Ready Now” message with a sitelink. 5. Make a call to action! Talk about the power of suggestion: Tests have shown that if you add “Call Now!” or “Order Now!” to your PPC text ad that folks are actually more likely to do it. …
… mean in the context of diapers? Presumably, it means not leaky. By the time customers can think to ask these questions, they have surely moved on to a competitor’s ad. Feature-Oriented Ad Benefit-Oriented Ad 3. Fulfill Consumer Needs (Not Just Wants) Imagine you are shopping for a new pair of hiking boots to buy for your sister this Christmas…
Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them.
… (extremely brief) overview of what PPC is. At its core, PPC is a 3 part process: Advertisers create ads to show in search results and select the keywords they want associated with that ad. Advertisers set how much they want to spend each day + how much they want to spend every time an ad is clicked. Search engines show the ads when relevant searches…