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… Bike” Whatever approach you take, successful selling propositions are: Specific Bold Aimed squarely at the customer’s needs Limited to one per ad Fulfilled by what’s offered on the landing page linked from the ad 3. Grab attention with symbols and numbers in headlines and copy Numbers and symbols (the ones you can make with your keyboard) are eye…
… mean in the context of diapers? Presumably, it means not leaky. By the time customers can think to ask these questions, they have surely moved on to a competitor’s ad. Feature-Oriented Ad Benefit-Oriented Ad 3. Fulfill Consumer Needs (Not Just Wants) Imagine you are shopping for a new pair of hiking boots to buy for your sister this Christmas…
… Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber like they’re sponsored by Nestle. Soon come supermarket tantrums, and increasing elaborate birthday themes met with mild response. Thank god we love them. As they grow, their sneaky pranks evolve…
Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC.