Ad Agencies

  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 13 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 3 readers -
  • 10 Reasons Why Companies Are Taking Media Buying In-House

    …Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much…

    Juliana Casale/ Nanigans- 5 readers -