Ad Agencies

  • Can you trust your media buying agency?

    … The Author Ratko Vidakovic is the founder of AdProfs, a digital advertising consultancy, where he shows businesses how to scale up their paid customer acquisition efforts by combining the power of display advertising with the efficiency of lean startup principles. As a result, companies eliminate guesswork, minimize waste and maximize learning. Ratko currently resides in Toronto, Canada. …

    Ratko Vidakovic/ Marketing Landin Display- 18 readers -
  • 5 Myths of In-House Advertising, Debunked

    Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.

    Nanigans- 4 readers -
  • 10 Reasons Why Companies Are Taking Media Buying In-House

    …Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]…

    Juliana Casale/ Nanigans- 5 readers -
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