Ad Agencies

  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 28 readers -
  • Can you trust your media buying agency?

    … in the following diagram taken from the report: In this first example, the agency receives a cash payment assuming they reach a certain volume of ad spend with the supplier. But the more disturbing example of such rebates is illustrated in the following diagram, which shows a more cunning structure employed by some agencies, seemingly to disguise these…

    Ratko Vidakovic/ Marketing Landin Display- 26 readers -
  • 5 Myths of In-House Advertising, Debunked

    …; with the right advertising automation software and skilled operator(s) to learn the ropes, those are exactly the benefits that an in-house advertising transition brings to the table. There seem to be quite a few straw man arguments circulating about this ‘temporary phenomenon’ — here’s just a handful: 1. In-house advertising is an all or nothing switch…

    Nanigansin Social Facebook Twitter- 7 readers -
  • 10 Reasons Why Companies Are Taking Media Buying In-House

    …Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]…

    Juliana Casale/ Nanigans- 6 readers -
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