Ad Agencies

  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 24 readers -
  • Can you trust your media buying agency?

    … by K2 Intelligence on behalf of the Association of National Advertisers (ANA) — uncovered hidden practices within the advertising agency world. These practices involve, among other things, accepting undisclosed rebates from media and tech companies, charging undisclosed markups on media and other conflicts of interest. While some industry insiders…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 5 readers -
  • 10 Reasons Why Companies Are Taking Media Buying In-House

    …Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]…

    Juliana Casale/ Nanigans- 5 readers -
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