Ad Agencies

  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Can you trust your media buying agency?

    …, they threaten to erode the very trust that marketers place in their agencies. Moving forward, marketers need to demand that transparency and disclosure be part of the deal when working with agency and technology partners. Without transparency, without the ability to verify that your partners are acting in your best interest, you leave the door…

    Ratko Vidakovic/ Marketing Landin Display- 29 readers -
  • 5 Myths of In-House Advertising, Debunked

    … Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily…

    Nanigansin Social Facebook Twitter- 7 readers -
  • 10 Reasons Why Companies Are Taking Media Buying In-House

    …Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]…

    Juliana Casale/ Nanigans- 6 readers -
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