Ad Agencies

  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    …; some of these agencies at places like The Atlantic are becoming full-service shops in their own right. “Agencies have always tapped into the ecosystem of the most creative people, which used to be within their four walls and [clients’] four walls,” Marc Mathieu, CMO of Samsung USA, told Contagious last year. “Today it’s much more diverse…

    Aaron Orendorff/ The Content Strategist- 16 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 34 readers -