Ad Agencies

  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    … in, transferring the title and its television business to R/GA. “A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA is the first company to go the opposite way.” It’s probably easier for agencies with a modern expertise to learn traditional practices than for an Ogilvy to become…

    Aaron Orendorff/ The Content Strategist- 19 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 38 readers -
Get the top posts daily into your mailbox!