Ad Analytics

  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 14 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    … can be, we actually interact a lot with everyone at Dashlane! For example, we have stand-ups every morning and bi-weekly Town Halls, so everyone is always aware at a high level of what other teams are doing, such as product updates and new features. The advertising team works most closely with the Analytics and Creative teams. We work…

    Nanigans- 15 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … channel for advertisers throughout 2016. 4. ROI Is The Metric That Matters Marketers are under constant pressure to prove the value of their advertising efforts. This capability is especially important in 2016, when ROI will be thrust even further into the spotlight as new measurement, optimization and automation tools make it easier to track digital…

    Nanigansin Social Facebook- 17 readers -
  • Anatomy of a Growth Marketer: Ankita Singh, Trendin

    … the Facebook Marketing Lead; my role includes performance marketing and new customer acquisition through Facebook advertising. My typical day starts with checking the previous day’s performance. I log into my Facebook accounts, Nanigans, internal sales report and Google Analytics, and go over our key metrics to see if there is anything out…

    Nanigansin Affiliate- 21 readers -
  • Anatomy of a Growth Marketer: Ben Moscatello, Storm8

    … campaigns and collaborate closely with our analytics team. Data is the foundation of what we do in UA; it really drives everything. To that end, I’ve worked extensively on LTV prediction methodology, as well as measuring organic attach rates and collaborating on other reporting tools. We focus on a network approach, so we’re constantly developing…

    Nanigans- 27 readers -
  • Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

    … will work with us to run social CRM campaigns as well as our other Online Acquisition channels (e.g. SEM, SEO, Display, Affiliates). Our Data Analytics team help analyse the true, long-term value of our campaigns and the customers that we acquire. What is your favorite Nanigans software feature? Versatile reporting views. Being able to quickly look…

    Nanigans- 13 readers -
  • 5 Elements of a Successful Social Media Ad Campaign

    … If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow…

    Nanigansin Social- 8 readers -
  • Anatomy of a Growth Marketer: Dae Son, DraftKings

    …. There’s never a moment where we’re satisfied with the message that we have out to our users. Every day we’re trying out new creative, testing new concepts. What does a typical day look like for you at DraftKings? The most important part of the day is really the analytics side of things, because you’re always looking at your test results. Should you…

    Nanigans- 14 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    … their decisions, advertisers must embrace data. Using previous campaign reports to analyze what’s gone well in terms of targeting, audiences and keywords, as well as what products have been best-sellers, is a best practice for both professions — and so is asking competitive intelligence questions like, “What are rivals marketing most successfully…

    Nanigansin Social SEO Content Facebook- 10 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people…

    Nanigans- 5 readers -
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