Ad Analytics

  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 16 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    …? The endless combinations of attributes that I can analyze! I’m a big nerd and anything resembling an Excel pivot table is like a sandbox for me. The ability to dig in as deep as I want into the rich data that Nanigans offers is amazing. I can, and do, look at different geos by hour, creative messaging by demographic groups. The ability to dig in as deep…

    Nanigans- 21 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … to Instagram’s native ads with direct response features that fit seamlessly into a user’s mobile feed. With an engaged mobile audience of 400 million users at their fingertips, digital marketers have been quick to test and scale campaigns on Instagram. In fact, 31% of advertisers using Nanigans software adopted the channel in just the first three…

    Nanigansin Social Facebook- 20 readers -