Ad Analytics

  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 15 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    … manage user acquisition efforts on Facebook, which is our biggest user acquisition channel, as well as a handful of other partners on social, display, and mobile. I also make sure the rest of the marketing team has the necessary tools to evaluate, optimize, and plan for campaigns – most notably, maintaining and troubleshooting attribution and LTV tools…

    Nanigans- 16 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … important milestones this year. According to eMarketer, mobile ad spend will surpass $100 billion and account for more than half of all digital ad expenditure worldwide. 2. Marketers Master Analytics And Automation Data and analytics will be a key growth area for Facebook and Instagram marketing investment in 2016, indicated by the rising…

    Nanigansin Social Facebook- 17 readers -
  • Anatomy of a Growth Marketer: Ankita Singh, Trendin

    … official page. What is your favorite Nanigans software feature? Ad Builder, predictive optimization and the reporting tool are definitely my favorite. Creating ads has become so much easier and quicker now. The ad builder also helps in pushing ads across different channels. It helps me deep dive and analyze the performance of each campaign…

    Nanigansin Affiliate- 21 readers -
  • Anatomy of a Growth Marketer: Ben Moscatello, Storm8

    … What’s it like to work at a profitable, fast-growing mobile gaming company, and how does in-house advertising play a role? We asked Ben Moscatello, User Acquisition Manager at Storm8 to share his experience. Ben MoscatelloWhat is your role at Storm8, and what attracted you to it? I’m a User Acquisition Manager at Storm8. I focus on Facebook…

    Nanigans- 28 readers -
  • Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. The online wagering industry in Australia is seeing massive growth, and Sportsbet is at the forefront. With over 600 employees in Melbourne, Sydney and Darwin, the digital bookmaker is poised to ride the increasing wave of popularity…

    Nanigans- 13 readers -
  • 5 Elements of a Successful Social Media Ad Campaign

    … If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow…

    Nanigansin Social- 10 readers -
  • Anatomy of a Growth Marketer: Dae Son, DraftKings

    …. There’s never a moment where we’re satisfied with the message that we have out to our users. Every day we’re trying out new creative, testing new concepts. What does a typical day look like for you at DraftKings? The most important part of the day is really the analytics side of things, because you’re always looking at your test results. Should you…

    Nanigans- 14 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    …; Science of Content Promotion, detailing HubSpot’s 3-step process of launching, promoting and repurposing content. While the topic may not seem immediately relevant to social media advertisers, promoting content isn’t all that different than promoting, say, a clothing line or a mobile game. Much in the way that content marketers use analytics to inform…

    Nanigansin Social SEO Content Facebook- 12 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people…

    Nanigans- 5 readers -
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