Ad Analytics

  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 16 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    … can be, we actually interact a lot with everyone at Dashlane! For example, we have stand-ups every morning and bi-weekly Town Halls, so everyone is always aware at a high level of what other teams are doing, such as product updates and new features. The advertising team works most closely with the Analytics and Creative teams. We work…

    Nanigans- 21 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … channel for advertisers throughout 2016. 4. ROI Is The Metric That Matters Marketers are under constant pressure to prove the value of their advertising efforts. This capability is especially important in 2016, when ROI will be thrust even further into the spotlight as new measurement, optimization and automation tools make it easier to track digital…

    Nanigansin Social Facebook- 20 readers -
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