Ad Analytics

  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 16 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Dashlane is an award-winning and highly praised brand in the password manager and digital wallet space. Its simple yet advanced identity, security and payments solutions have attracted 4.5 million users worldwide and landed…

    Nanigans- 21 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … important milestones this year. According to eMarketer, mobile ad spend will surpass $100 billion and account for more than half of all digital ad expenditure worldwide. 2. Marketers Master Analytics And Automation Data and analytics will be a key growth area for Facebook and Instagram marketing investment in 2016, indicated by the rising…

    Nanigansin Social Facebook- 20 readers -
  • Anatomy of a Growth Marketer: Ankita Singh, Trendin

    … the Facebook Marketing Lead; my role includes performance marketing and new customer acquisition through Facebook advertising. My typical day starts with checking the previous day’s performance. I log into my Facebook accounts, Nanigans, internal sales report and Google Analytics, and go over our key metrics to see if there is anything out…

    Nanigansin Affiliate- 24 readers -
  • Anatomy of a Growth Marketer: Ben Moscatello, Storm8

    … campaigns and collaborate closely with our analytics team. Data is the foundation of what we do in UA; it really drives everything. To that end, I’ve worked extensively on LTV prediction methodology, as well as measuring organic attach rates and collaborating on other reporting tools. We focus on a network approach, so we’re constantly developing…

    Nanigans- 34 readers -
  • Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

    … will work with us to run social CRM campaigns as well as our other Online Acquisition channels (e.g. SEM, SEO, Display, Affiliates). Our Data Analytics team help analyse the true, long-term value of our campaigns and the customers that we acquire. What is your favorite Nanigans software feature? Versatile reporting views. Being able to quickly look…

    Nanigans- 19 readers -
  • 5 Elements of a Successful Social Media Ad Campaign

    … If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow…

    Nanigansin Social- 14 readers -
  • Anatomy of a Growth Marketer: Dae Son, DraftKings

    … stand for. What is your favorite Nanigans software feature? We talked about how 90% of my day is analytics. The most important thing for me is the dynamic table that Nanigans has – it’s absolutely amazing. I can look day by day, by hour, by sport; if you organize your strategy groups correctly, you have a wealth of information available. Instead…

    Nanigans- 18 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art & Science of Content Promotion, detai ...

    Nanigans- 14 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people…

    Nanigans- 5 readers -
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