Ad Analytics

  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 14 readers -
  • Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

    … can be, we actually interact a lot with everyone at Dashlane! For example, we have stand-ups every morning and bi-weekly Town Halls, so everyone is always aware at a high level of what other teams are doing, such as product updates and new features. The advertising team works most closely with the Analytics and Creative teams. We work…

    Nanigans- 15 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate…

    Nanigansin Social Facebook- 15 readers -
  • Anatomy of a Growth Marketer: Ankita Singh, Trendin

    … the Facebook Marketing Lead; my role includes performance marketing and new customer acquisition through Facebook advertising. My typical day starts with checking the previous day’s performance. I log into my Facebook accounts, Nanigans, internal sales report and Google Analytics, and go over our key metrics to see if there is anything out…

    Nanigansin Affiliate- 21 readers -
  • Anatomy of a Growth Marketer: Ben Moscatello, Storm8

    … campaigns and collaborate closely with our analytics team. Data is the foundation of what we do in UA; it really drives everything. To that end, I’ve worked extensively on LTV prediction methodology, as well as measuring organic attach rates and collaborating on other reporting tools. We focus on a network approach, so we’re constantly developing…

    Nanigans- 22 readers -
  • Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

    … will work with us to run social CRM campaigns as well as our other Online Acquisition channels (e.g. SEM, SEO, Display, Affiliates). Our Data Analytics team help analyse the true, long-term value of our campaigns and the customers that we acquire. What is your favorite Nanigans software feature? Versatile reporting views. Being able to quickly look…

    Nanigans- 13 readers -
  • 5 Elements of a Successful Social Media Ad Campaign

    … Multi Product Ads or Video. 2. Laser-Focused Targeting As stated above, the importance of targeting your ads cannot be overemphasized. With the ability to choose location, gender, language, interests and more, paid social media is perfect for reaching prospects who align perfectly with your brand. A holistic look at your marketing efforts…

    Nanigansin Social- 8 readers -
  • Anatomy of a Growth Marketer: Dae Son, DraftKings

    … be responding to them, should you be turning campaigns off, should you be trying something completely different? Maybe your test was set up wrong. We’re making sure everything is performing correctly and meeting our KPIs. After that it’s conceptualizing and coming up with new ideas and finding the next target segment. If there’s 90% of the market…

    Nanigans- 13 readers -
  • HubSpot Inbound: Applying Content Lessons to Advertising

    … Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art &…

    Nanigansin Social SEO Content Facebook- 9 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people…

    Nanigans- 5 readers -
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