Ad Automation Software

  • The Statistics of Automated Stop Loss: Part One

    … a quick strategy session with her colleague Bob Smith. Prudence suggests setting the daily Stop Loss at $13, as a safe backstop that won’t interfere with the primary optimization goals. Bob takes a slow, audible, deep breath through his nose, while leaning his head slightly to one side. Here comes the mansplaining, Prudence thinks to herself. “I’m…

    Nanigans- 13 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    … ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it doesn’t happen again? Sadly, this is a not-uncommon occurrence in the world of online marketing, mostly because people forget that old saying of “everything in moderation.” The average campaign manager is far more concerned about underspending as opposed…

    Nanigans- 9 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 4 readers -
  • In-House Advertising: A 5-Step Path to Success

    … and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]…

    Nanigans- 1 readers -
  • Conversion Tools Go Self-Service on Ad Engine

    …Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up…

    Jeffrey Vocell/ Nanigansin Social- 6 readers -
  • Startup Engineer Jobs: Work Smart, Play Hard

    …That was the question one of my friends asked when I described Nanigans to him a few weeks after I started here as a user interface engineer last July, describing some of the perks and culture. Nanigans is a company that brings out employees’ creativity by being just a little silly. We have some absolutely brilliant people working on some…

    Nanigansin Social- 20 readers -
  • Nanigans Sharpened Focus on Software for the In-House Advertiser

    …Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved…

    Nanigansin Social- 13 readers -