Ad Automation Software

  • Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

    … the needs of in-house advertisers, and has witnessed first-hand the rapid growth of the in-house advertising market. “Our customers have proven the enhanced profitability and competitive advantages that are the direct result of building in-house advertising teams and competencies,” said Ric Calvillo, co-founder and CEO of Nanigans. “Marketing executives…

    Nanigansin SaaS- 30 readers -
  • The Statistics of Automated Stop Loss: Part One

    … In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply…

    Nanigans- 18 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    … assist with that process. For example, if you’ve got a lot of active audiences, and a lot of ad copy/images to test within those audiences, it makes sense to make use of our Creative Tester tool. This feature will automatically conduct multivariate creative testing within each individual audience that you create, ensuring that only the best ads…

    Nanigans- 15 readers -
  • 5 Myths of In-House Advertising, Debunked

    …; with the right advertising automation software and skilled operator(s) to learn the ropes, those are exactly the benefits that an in-house advertising transition brings to the table. There seem to be quite a few straw man arguments circulating about this ‘temporary phenomenon’ — here’s just a handful: 1. In-house advertising is an all or nothing switch…

    Nanigansin Social Facebook Twitter- 7 readers -
  • In-House Advertising: A 5-Step Path to Success

    … and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]…

    Nanigans- 1 readers -
  • Conversion Tools Go Self-Service on Ad Engine

    …Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up…

    Jeffrey Vocell/ Nanigansin Social- 6 readers -
  • Startup Engineer Jobs: Work Smart, Play Hard

    …That was the question one of my friends asked when I described Nanigans to him a few weeks after I started here as a user interface engineer last July, describing some of the perks and culture. Nanigans is a company that brings out employees’ creativity by being just a little silly. We have some absolutely brilliant people working on some…

    Nanigansin Social- 20 readers -
  • Nanigans Sharpened Focus on Software for the In-House Advertiser

    …Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved…

    Nanigansin Social- 13 readers -