Ad Automation Software

  • The Statistics of Automated Stop Loss: Part One

    … In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply…

    Nanigans- 18 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    …. So, how do we prevent that from happening? I think it comes down to a combination of common sense and making use of some of the features within Nanigans’ Ad Automation software. In this three part series, we’ll talk about the “ABCs” of making sure your campaign daily budget is paced properly throughout the day. First up: “A” is for Active Ads One…

    Nanigans- 15 readers -
  • 5 Myths of In-House Advertising, Debunked

    … Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily…

    Nanigansin Social Facebook Twitter- 7 readers -
  • In-House Advertising: A 5-Step Path to Success

    … and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]…

    Nanigans- 1 readers -
  • Conversion Tools Go Self-Service on Ad Engine

    …Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]…

    Jeffrey Vocell/ Nanigansin Social- 6 readers -
  • Startup Engineer Jobs: Work Smart, Play Hard

    …That was the question one of my friends asked when I described Nanigans to him a few weeks after I started here as a user interface engineer last July, describing some of the perks and culture. Nanigans is a company that brings out employees’ creativity by being just a little silly. We have some absolutely brilliant people working on some…

    Nanigansin Social- 20 readers -
  • Nanigans Sharpened Focus on Software for the In-House Advertiser

    …Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved…

    Nanigansin Social- 14 readers -