Ad Automation Software

  • The Statistics of Automated Stop Loss: Part One

    … In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply…

    Nanigans- 18 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    … We’ve all been through it. Days of meticulous planning and hours of meetings have all led up to launch day, and you’ve got your campaign ready-to-go. Ads pushed, impressions and clicks pouring in – success! Four hours later and you’ve burned through the entirety of your day’s budget. What was supposed to last a full 24 hours is now gone; no more…

    Nanigans- 16 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 8 readers -
  • In-House Advertising: A 5-Step Path to Success

    … and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]…

    Nanigans- 1 readers -
  • Conversion Tools Go Self-Service on Ad Engine

    …Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]…

    Jeffrey Vocell/ Nanigansin Social- 6 readers -
  • Startup Engineer Jobs: Work Smart, Play Hard

    That was the question one of my friends asked when I described Nanigans to him a few weeks after I started here as a user interface engineer last July, describing some of the perks and culture. Nanigans is a company th ...

    Nanigans- 20 readers -
  • Nanigans Sharpened Focus on Software for the In-House Advertiser

    …Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved…

    Nanigansin Social- 14 readers -