Ad Automation Software

  • The Statistics of Automated Stop Loss: Part One

    … In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply…

    Nanigans- 18 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    … ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it doesn’t happen again? Sadly, this is a not-uncommon occurrence in the world of online marketing, mostly because people forget that old saying of “everything in moderation.” The average campaign manager is far more concerned about underspending as opposed…

    Nanigans- 14 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 5 readers -
  • In-House Advertising: A 5-Step Path to Success

    … and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]…

    Nanigans- 1 readers -
  • Conversion Tools Go Self-Service on Ad Engine

    …Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]…

    Jeffrey Vocell/ Nanigansin Social- 6 readers -
  • Startup Engineer Jobs: Work Smart, Play Hard

    …That was the question one of my friends asked when I described Nanigans to him a few weeks after I started here as a user interface engineer last July, describing some of the perks and culture. Nanigans is a company that brings out employees’ creativity by being just a little silly. We have some absolutely brilliant people working on some complicated technology with a taxidermied squirrel butt hanging on the wall and an inflatable zombie shark staring from a stand-up […]…

    Nanigansin Social- 20 readers -
  • Nanigans Sharpened Focus on Software for the In-House Advertiser

    …Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved…

    Nanigansin Social- 13 readers -