Ad Blocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Ad Blocking
  • Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

    …, as always, the least risky scenario — and one that solves for accidental ad-blocking — is to buy inventory from a trusted source. Tyler Johnson is the director of programmatic sales and strategy at Verve, where he focuses on strategy development, operationalizing, and sales of Verve’s programmatic solutions. …

    Street Fight- 17 readers -
  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 30 readers -
  • The Biggest Roadblock to Data-Driven Marketing

    … I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. Fortunately (for me, at least), various search settings and browser options let me limit what I share. Plenty of others feel the same way, which has…

    The Content Strategist- 26 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30%. This growth makes it so about 11% of Internet users…

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • Why Ad Blockers Are Good For The PPC Industry

    … struggled to move into a modern mindset and use technology to its advantage. Over the last couple of years, the Ad blocking trend has accelerated and has become a significant threat to both publishers and advertisers alike. Millenials, are the biggest adopters. A Moz and Fractl Study in 2015 found that 63% of this key demographic are using an ad…

    PPC Heroin Paid Search- 19 readers -
  • How Affiliate Marketing Wins in the Age of Ad Blocking

    … The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers…

    Acceleration Partnersin Affiliate Display How To's- 40 readers -
  • Coalition for Better Ads to make digital ads great again

    …, and a set of DEAL recommendations that publishers can follow to address ad blocking. The Coalition for Better Ads looks to bring together a broader consortium of ad industry players to identify new standards that can improve the digital ad experience, implement the technologies needed for these standards, and promote the standards so that they’re put…

    Search Engine Watch- 22 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 17 readers -
  • How the future of advertising is in servicing the ‘moment’

    … brands using the platform, access to more than 200 million monthly active users across 5000 apps. *Image: Kiip Ad blocking has forced the advertising industry into some self-reflection, while simultaneously pushing the trend for native and platform-driven content. Viewability has become a key metric as a result, forcing brands to be more honest…

    Search Engine Watch- 29 readers -
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