Ad Blocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Ad Blocking
  • Coalition for Better Ads to make digital ads great again

    …, and a set of DEAL recommendations that publishers can follow to address ad blocking. The Coalition for Better Ads looks to bring together a broader consortium of ad industry players to identify new standards that can improve the digital ad experience, implement the technologies needed for these standards, and promote the standards so that they’re put…

    Search Engine Watch- 11 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 9 readers -
  • How the future of advertising is in servicing the ‘moment’

    … brands using the platform, access to more than 200 million monthly active users across 5000 apps. *Image: Kiip Ad blocking has forced the advertising industry into some self-reflection, while simultaneously pushing the trend for native and platform-driven content. Viewability has become a key metric as a result, forcing brands to be more honest…

    Search Engine Watch- 15 readers -
  • Five stats that sum up the rise of ad blocking

    … Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions. To mark…

    Search Engine Watch- 13 readers -
  • 73% of marketers believe UX in mobile advertising needs to be improved

    … their biggest problems. In fact, ad clutter has led many users to ad blocking, due to the quantity, the irrelevance and the disruptive nature of many ads. According to Mary Meeker’s 2016 Internet Trends Report, the use of ad blocking has significantly increased over the past few years, with mobile ad blocking seeing an impressive increase since 2014…

    Search Engine Watchin Mobile- 12 readers -
  • IAB Primer on Ad Blocking for Publishers Leans Toward Carrots Over Sticks

    … The Interactive Advertising Bureau is a vehement opponent of ad blocking: “It is robbery, plain and simple,” the 20-year-old trade group says, zeroing in on software “profiteers” who, besides targeting users with their “extortionist scheme,” are ”shaking down publishers for payments to circumvent their barriers.” Worse, IAB sees ad blocking…

    Tom Grubisich/ Street Fight- 12 readers -
  • Seven ways publishers have reacted to ad blockers

    … this increasing threat before it has any further impact on their existing advertising model (and their main source of profit). Ad blocking has turned into a very popular term during the past year and it’s not expected to lose its interest in 2016, as the trend moves from the early adopters to a bigger audience. Image source: Tune There are many different…

    Search Engine Watch- 10 readers -
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