Ad Blocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Ad Blocking
  • Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

    … In an age of fake news and online content that jeopardizes legitimate advertisers, brand-safety tools have never been more important. However, when it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions…

    Street Fight- 14 readers -
  • Storytelling Is Not a Strategy

    … mentioned most were measurement, benchmarks, and ROI. That’s not surprising, because according to SiriusDecisions’ benchmarking data, B2B organizations “spend roughly the equivalent of 50 percent of the marketing budget on content, and 83 percent plan to increase that investment.” Yet, despite the increased investment, zero percent of these brands feel…

    The Content Strategistin Social Display- 30 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30%. This growth makes it so about 11% of Internet users…

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • Why Ad Blockers Are Good For The PPC Industry

    … struggled to move into a modern mindset and use technology to its advantage. Over the last couple of years, the Ad blocking trend has accelerated and has become a significant threat to both publishers and advertisers alike. Millenials, are the biggest adopters. A Moz and Fractl Study in 2015 found that 63% of this key demographic are using an ad…

    PPC Heroin Paid Search- 19 readers -
  • How Affiliate Marketing Wins in the Age of Ad Blocking

    … The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers…

    Acceleration Partnersin Affiliate Display How To's- 36 readers -
  • Coalition for Better Ads to make digital ads great again

    … A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.” Supported by founding members like Google, Facebook, Unilever, Procter & Gamble, GroupM and the Interactive…

    Search Engine Watch- 22 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 17 readers -
  • How the future of advertising is in servicing the ‘moment’

    … brands using the platform, access to more than 200 million monthly active users across 5000 apps. *Image: Kiip Ad blocking has forced the advertising industry into some self-reflection, while simultaneously pushing the trend for native and platform-driven content. Viewability has become a key metric as a result, forcing brands to be more honest…

    Search Engine Watch- 29 readers -
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