Ad Blocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Ad Blocking
    • How Affiliate Marketing Wins in the Age of Ad Blocking

      The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more co ...

      Acceleration Partnersin Affiliate Display How To's- 12 readers -
  • Coalition for Better Ads to make digital ads great again

    … A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.” Supported by founding members like Google, Facebook, Unilever, Procter & Gamble, GroupM and the Interactive…

    Search Engine Watch- 11 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 11 readers -
  • How the future of advertising is in servicing the ‘moment’

    … Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chief executive of Kiip – an advertising tool that allows advertisers to send ‘rewards’ to mobile users during moments of online achievements. It gives the 700…

    Search Engine Watch- 17 readers -
  • Five stats that sum up the rise of ad blocking

    … Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions. To mark…

    Search Engine Watch- 14 readers -
  • 73% of marketers believe UX in mobile advertising needs to be improved

    … their biggest problems. In fact, ad clutter has led many users to ad blocking, due to the quantity, the irrelevance and the disruptive nature of many ads. According to Mary Meeker’s 2016 Internet Trends Report, the use of ad blocking has significantly increased over the past few years, with mobile ad blocking seeing an impressive increase since 2014…

    Search Engine Watchin Mobile- 13 readers -
  • IAB Primer on Ad Blocking for Publishers Leans Toward Carrots Over Sticks

    … The Interactive Advertising Bureau is a vehement opponent of ad blocking: “It is robbery, plain and simple,” the 20-year-old trade group says, zeroing in on software “profiteers” who, besides targeting users with their “extortionist scheme,” are ”shaking down publishers for payments to circumvent their barriers.” Worse, IAB sees ad blocking…

    Tom Grubisich/ Street Fight- 14 readers -
  • Seven ways publishers have reacted to ad blockers

    … this increasing threat before it has any further impact on their existing advertising model (and their main source of profit). Ad blocking has turned into a very popular term during the past year and it’s not expected to lose its interest in 2016, as the trend moves from the early adopters to a bigger audience. Image source: Tune There are many different…

    Search Engine Watch- 11 readers -
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