Ad Blocking

Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
Posts about Ad Blocking
    • Storytelling Is Not a Strategy

      At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

      The Content Strategistin Social Display- 20 readers -
  • 30% Rise of Ad Blocking Use Globally in 2016

    … Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30%. This growth makes it so about 11% of Internet users…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Why Ad Blockers Are Good For The PPC Industry

    … blocker. This makes the future look bleak for advertisers, considering Millenial buying power is expected to more than double in the next 4 years. The reason that the adoption rate of ad blockers is so high, should not be surprising. Many users find that much of the advertising that they are exposed to are irrelevant, intrusive and have a major…

    PPC Heroin Paid Search- 15 readers -
  • How Affiliate Marketing Wins in the Age of Ad Blocking

    The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more co ...

    Acceleration Partners- 24 readers -
  • Coalition for Better Ads to make digital ads great again

    … A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.” Supported by founding members like Google, Facebook, Unilever, Procter & Gamble, GroupM and the Interactive…

    Search Engine Watch- 15 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 11 readers -
  • Five most important search marketing news stories of the week

    … that possibly lead to even more click through to mobile-friendly pages versus amplified pages?” As Al Roberts reports, Gabe created a quick poll that asked respondents if they knew what AMP referred to. Here are the results: Perhaps Google should’ve spent more time educating its users, rather than panicking webmasters. Google Now to deliver more…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • How the future of advertising is in servicing the ‘moment’

    … brands using the platform, access to more than 200 million monthly active users across 5000 apps. *Image: Kiip Ad blocking has forced the advertising industry into some self-reflection, while simultaneously pushing the trend for native and platform-driven content. Viewability has become a key metric as a result, forcing brands to be more honest…

    Search Engine Watch- 24 readers -
  • Five stats that sum up the rise of ad blocking

    … Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions. To mark…

    Search Engine Watch- 19 readers -
  • 73% of marketers believe UX in mobile advertising needs to be improved

    … their biggest problems. In fact, ad clutter has led many users to ad blocking, due to the quantity, the irrelevance and the disruptive nature of many ads. According to Mary Meeker’s 2016 Internet Trends Report, the use of ad blocking has significantly increased over the past few years, with mobile ad blocking seeing an impressive increase since 2014…

    Search Engine Watchin Mobile- 15 readers -
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