Ad-Blocking

  • All You Need To Know About Ad Recovery

    … One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade…

    Marketing Technology Blog- 82 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … and jeopardizing their relationships with younger consumers. Global Mobile – India, the Philippines and Indonesia are poised to become the big new markets for smartphones. Game Live Streaming – Marketing could move closer to gaming – as spectator gaming gains traction. GlobalWebIndex data showed that one in four users have watched a live gaming…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 25 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … Nothing causes a hair-pulling tantrum quite like a 30-second spot for Swiffer WetJet that interrupts site visitors from the central focus of their visit: the news video. It’s no wonder ad blocking and ad skipping have become so pervasive, rendering intrusive advertising methods obsolete. According to a recent survey by ORC International…

    AllTwitter- 30 readers -
  • How Do Consumers Really Feel About Advertising?

    … they do see ads. A full 75 percent of respondents said when they click on ads, it’s usually by accident. According to eZanga’s report, 54 percent of Baby Boomers said that ads they clicked were very likely to lead them to unintended destinations. Sponsored content seems to fare better than most ad types. The report shows that 37 percent of all…

    Inside Facebookin Social How To's- 19 readers -
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