Ad-Blocking

  • 10 Consumer Trends in 2017… With A Warning!

    … stream in the past month Tweet This! Facebook Marketplace – Facebook Marketplace could take off, bridging the ever-present gap between research and purchase. Social Video – An explosion of video content on social media will make a major impact on marketing strategy in 2017. Content Marketing – Consumers have been empowered by the rise of the ad…

    Douglas Karr/ Marketing Technology Blogin Mobile- 18 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 20 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    …. These are video ads that engage content-hungry consumers, as branded content offers an alternative measure to engage with consumers, mixing elements of entertainment and product messaging. Some great examples of branded content that users want to watch include Quiznos’ Burning Man and AOL’s Savings Experiment Sponsored By Bank of America…

    AllTwitter- 24 readers -
  • How Do Consumers Really Feel About Advertising?

    … they do see ads. A full 75 percent of respondents said when they click on ads, it’s usually by accident. According to eZanga’s report, 54 percent of Baby Boomers said that ads they clicked were very likely to lead them to unintended destinations. Sponsored content seems to fare better than most ad types. The report shows that 37 percent of all…

    Inside Facebookin Social How To's- 14 readers -
  • What’s the Impact and Alternative to Ad Blocking?

    … To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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