Ad-Blocking

  • All You Need To Know About Ad Recovery

    … One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade…

    Marketing Technology Blog- 84 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … and jeopardizing their relationships with younger consumers. Global Mobile – India, the Philippines and Indonesia are poised to become the big new markets for smartphones. Game Live Streaming – Marketing could move closer to gaming – as spectator gaming gains traction. GlobalWebIndex data showed that one in four users have watched a live gaming…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 26 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … Nothing causes a hair-pulling tantrum quite like a 30-second spot for Swiffer WetJet that interrupts site visitors from the central focus of their visit: the news video. It’s no wonder ad blocking and ad skipping have become so pervasive, rendering intrusive advertising methods obsolete. According to a recent survey by ORC International…

    AllTwitter- 30 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 19 readers -
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