Ad-Blocking

  • 10 Consumer Trends in 2017… With A Warning!

    … and jeopardizing their relationships with younger consumers. Global Mobile – India, the Philippines and Indonesia are poised to become the big new markets for smartphones. Game Live Streaming – Marketing could move closer to gaming – as spectator gaming gains traction. GlobalWebIndex data showed that one in four users have watched a live gaming…

    Douglas Karr/ Marketing Technology Blogin Mobile- 17 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 17 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … are “skippable” after the designated time slot. However, these placements charge advertisers whenever the ad loads and regardless of whether the viewer decides to skip. According to ORC International, 90 percent of surveyors skip pre-roll ads and opt for the content. And with the rise of the aforementioned ad blockers, many users are able to avoid ads…

    AllTwitter- 21 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 14 readers -
  • What’s the Impact and Alternative to Ad Blocking?

    … To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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