Ad-Blocking

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 13 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … Nothing causes a hair-pulling tantrum quite like a 30-second spot for Swiffer WetJet that interrupts site visitors from the central focus of their visit: the news video. It’s no wonder ad blocking and ad skipping have become so pervasive, rendering intrusive advertising methods obsolete. According to a recent survey by ORC International…

    AllTwitter- 15 readers -
  • How Do Consumers Really Feel About Advertising?

    … There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences…

    Inside Facebookin Social How To's- 14 readers -
  • What’s the Impact and Alternative to Ad Blocking?

    … for mobile users – a high ad growth medium. One estimate suggests that Google lost $1.86 billion in US revenue to ad-blocking in 2014. Publishers already lose an estimated 9% of ad revenue to ad blocking Tweet This!. This infographic from Signal, The Rise of Ad Blockers, provides three ways to try and retain your ad revenue: Ad Relevance – working…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
Get the top posts daily into your mailbox!