Ad Buying

    • Are Programmatic Advertising Buys Killing Your Reputation?

      Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully.

      Douglas Karr/ Marketing Technology Blogin Display- 12 readers -
  • Google beats Apple to become world’s most valuable brand

    … Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top. For the last 11 years, Millward Brown Digital, the market research division of London agency WPP, has been analyzing financial and market data, in addition to interviews with customers…

    Mike O'brien/ Search Engine Watchin Google- 28 readers -
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