Ad Campaign

  • How Brands Can Make the Most Out of Christmas Video Marketing

    … operating throughout the United Kingdom. For example, check out “John Lewis Christmas Advert 2016 - #BusterTheBoxer.” Uploaded to YouTube on November 10, 2016, it has generated 16.7M views, 13.8M in the first 3 days alone! A second version of the video, “#BusterTheBoxer,” was uploaded directly to Facebook on the same day. It generated 31.6M views…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
  • 3 Ways to Advertise on Twitter

    … Leads on Twitter. Choose your audience, customize the ad visibility and set your budget. Next, create your tweet (which is a Lead Generation card), save the campaign and launch it. The email addresses from people who opt in are collected within Twitter. You can either use a supported CRM system to download them or export and import the leads…

    Social Media Examinerin Social Twitter- 18 readers -
  • JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

    … Gatorade must have somebody sweating in their marketing department because they get it. They understand what it takes to launch a successful social marketing strategy based around video. The premise of the campaign is “Sweat It to Get It”. The sports drink giant has partnered with NFL Films for a new ad campaign aimed at students, and stars…

    Andy Smith/ ReelSEO- 31 readers -
  • The Top 20 Most Shared Online Video Ads For October 2014

    … in 2012, they took advantage of the buzz around the first Hobbit movie by releasing “An Unexpected Briefing”, one of the biggest ad campaigns of the year. A few places further down in eighth is a future-gazing video from Adobe. Now, we’ve all heard that the future is bright, but how bright are we talking? Well, according to Adobe’s prescient peak…

    ReelSEOin Social Facebook YouTube- 26 readers -
  • Six Viral Video Myths That Refuse to Die

    … from Super Bowl 2013 that attracted the most shares on Facebook, Twitter and the blogosphere evoked a different set of emotional triggers from the rest. One was “2013 Budweiser Super Bowl Ad — The Clydesdales: ‘Brotherhood.’” And the second was “Official Ram Trucks Super Bowl Commercial ‘Farmer.’” #4 Myth: Celebrity Endorsements Increase Sharing…

    Greg Jarboe/ ReelSEOin Facebook Twitter YouTube- 21 readers -
  • Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

    … skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options The Same Metrics for TV and Digital Video Advertising Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic…

    Greg Jarboe/ ReelSEO- 33 readers -
  • Did YouTube’s Own Advertising Campaign Pay Off For the Site?

    … From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota…

    Greg Jarboe/ ReelSEO- 16 readers -
  • Data-driven Creativity Produces Most Successful Video Ad Campaigns

    …. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements. Most Successful Video Ad Campaigns Mix Data and Creative For that to happen, data can't function in a silo; it has to work with the ad creative every step of the way. When data and creative become part of the same practice, brands are able…

    ReelSEO- 20 readers -
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