Ad Campaign

  • How Brands Can Make the Most Out of Christmas Video Marketing

    …-check the campaign-level targeting that you’re using. For example, you can target your video ads by geographical location. So, even if you’re only running your ad campaign in the United Kingdom, are you getting better engagement rates in different cities, regions, or postal codes? At the campaign level, you can also target ads by device. So…

    Greg Jarboe/ ReelSEOin How To's YouTube- 22 readers -
  • 3 Ways to Advertise on Twitter

    … Leads on Twitter. Choose your audience, customize the ad visibility and set your budget. Next, create your tweet (which is a Lead Generation card), save the campaign and launch it. The email addresses from people who opt in are collected within Twitter. You can either use a supported CRM system to download them or export and import the leads…

    Social Media Examinerin Social Twitter- 21 readers -
  • JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

    … Gatorade must have somebody sweating in their marketing department because they get it. They understand what it takes to launch a successful social marketing strategy based around video. The premise of the campaign is “Sweat It to Get It”. The sports drink giant has partnered with NFL Films for a new ad campaign aimed at students, and stars…

    Andy Smith/ ReelSEO- 32 readers -
  • The Top 20 Most Shared Online Video Ads For October 2014

    … in 2012, they took advantage of the buzz around the first Hobbit movie by releasing “An Unexpected Briefing”, one of the biggest ad campaigns of the year. A few places further down in eighth is a future-gazing video from Adobe. Now, we’ve all heard that the future is bright, but how bright are we talking? Well, according to Adobe’s prescient peak…

    ReelSEOin Social Facebook YouTube- 29 readers -
  • Six Viral Video Myths That Refuse to Die

    … the grave. Devra Prywes, the VP of Marketing and Insight at Unruly, Marshall Sponder, the CEO of WebMetricsGuru, and I are working together to create a short course on Viral Video for the Rutgers Business School Executive Education program. We’ve kicked around lots of ideas, but have agreed that we need to start by busting half-a-dozen viral video myths…

    Greg Jarboe/ ReelSEOin Facebook Twitter YouTube- 23 readers -
  • Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

    … skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options The Same Metrics for TV and Digital Video Advertising Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic…

    Greg Jarboe/ ReelSEO- 34 readers -
  • Did YouTube’s Own Advertising Campaign Pay Off For the Site?

    … From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota…

    Greg Jarboe/ ReelSEO- 18 readers -
  • Data-driven Creativity Produces Most Successful Video Ad Campaigns

    …. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements. Most Successful Video Ad Campaigns Mix Data and Creative For that to happen, data can't function in a silo; it has to work with the ad creative every step of the way. When data and creative become part of the same practice, brands are able…

    ReelSEO- 21 readers -
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