Ad Campaign

  • How Brands Can Make the Most Out of Christmas Video Marketing

    … Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores…

    Greg Jarboe/ ReelSEOin How To's YouTube- 29 readers -
  • 3 Ways to Advertise on Twitter

    … business. When you have your budget figures ready, it’s time to set up advertising for the three most effective objectives: increasing followers, traffic and leads. #1: Attract New Followers Follower campaign ads are designed to increase visibility and grow your followers. They appear as Promoted Tweets in the person’s timeline, and as Promoted…

    Social Media Examinerin Social Twitter- 21 readers -
  • JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

    … Gatorade must have somebody sweating in their marketing department because they get it. They understand what it takes to launch a successful social marketing strategy based around video. The premise of the campaign is “Sweat It to Get It”. The sports drink giant has partnered with NFL Films for a new ad campaign aimed at students, and stars…

    Andy Smith/ ReelSEO- 32 readers -
  • The Top 20 Most Shared Online Video Ads For October 2014

    … in 2012, they took advantage of the buzz around the first Hobbit movie by releasing “An Unexpected Briefing”, one of the biggest ad campaigns of the year. A few places further down in eighth is a future-gazing video from Adobe. Now, we’ve all heard that the future is bright, but how bright are we talking? Well, according to Adobe’s prescient peak…

    ReelSEOin Social Facebook YouTube- 33 readers -
  • Six Viral Video Myths That Refuse to Die

    …. This explains why none of the top 3 ads from Super Bowl 2014 featured celebrities, including “Budweiser Super Bowl XLVIII Commercial – ‘Puppy Love.’” And this is not just restricted to the Big Game. Only 13 percent of the top 100 most shared ads of all time in Unruly’s Viral Video Chart feature stars. #5 Myth: Videos Need to be Short to be Viewed and Shared…

    Greg Jarboe/ ReelSEOin Facebook Twitter YouTube- 26 readers -
  • Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

    … skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options The Same Metrics for TV and Digital Video Advertising Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic…

    Greg Jarboe/ ReelSEO- 39 readers -
  • Did YouTube’s Own Advertising Campaign Pay Off For the Site?

    … From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota…

    Greg Jarboe/ ReelSEO- 18 readers -
  • Data-driven Creativity Produces Most Successful Video Ad Campaigns

    …. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements. Most Successful Video Ad Campaigns Mix Data and Creative For that to happen, data can't function in a silo; it has to work with the ad creative every step of the way. When data and creative become part of the same practice, brands are able…

    ReelSEO- 21 readers -
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