Ad Copy

    • Creative Ways To Manage Multiple Brands In Auction

      October 3, 2017 It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your competition.

      PPC Hero- 10 readers -
  • Always Remain Congruent In Your PPC Efforts

    … May 8, 2017 All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired landing pages, but I can’t force the user to convert. That’s when I go to our trusty CRO department and ask if we can work together…

    PPC Heroin Paid Search- 18 readers -
  • The psychology of language for paid search

    … your PPC copy carefully. Keywords can help you highlight the focus of your copy, so it’s a good idea to experiment until you find the best ones to use. However, there’s no need to focus too much on their use, as they still can’t guarantee that the language’s effectiveness. The best way to speak your audience’s language is to try to solve a problem…

    Search Engine Watchin Paid Search- 26 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … testing and quality control. Shouldn’t your marketing content endure a similar process? Content is one of the only trades where quality control is often shrugged off. Yet, other industries have a system to ensure that the quality of their product will be the absolute best in a competitive market. There isn’t a single car manufacturer that installs…

    ROI Factor Blogin Content- 22 readers -
  • How to create winning ad copy using a scientific approach

    … I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming…

    Purna Virji/ Search Engine Watch- 21 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … in the vacuum of an excel sheet Common practices should be tested Let’s explore these concepts in line with real-life examples. Value Propositions Take a look at the top ad in the above example. The ad has checked off several boxes on the “best practices” list, including: Clear, descriptive headline Good use of character limit Sitelink extensions…

    PPC Hero- 13 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 20 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … is to target specific audiences (by geography, age group, interests, or previous behavior). Savvy digital advertisers take this approach one step further by incorporating these targeting elements within the images and copy of ad campaigns. In the example above, beer brand Shock Top speaks directly to young males by turning its mascot into an all-knowing…

    Nanigansin Social Twitter- 17 readers -
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