Ad Copy

  • How to create winning ad copy using a scientific approach

    … I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming…

    Purna Virji/ Search Engine Watch- 12 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 7 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 11 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … is to target specific audiences (by geography, age group, interests, or previous behavior). Savvy digital advertisers take this approach one step further by incorporating these targeting elements within the images and copy of ad campaigns. In the example above, beer brand Shock Top speaks directly to young males by turning its mascot into an all-knowing…

    Nanigansin Social Twitter- 13 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • #TBT The Snake Oil Era

    …, distrust of advertisers was a major roadblock to acquiring new customers. Today, there are other psychological factors that can impact sales. For example, in the travel vertical, airlines are facing headwinds when it comes to price conscious travelers. Deal-seeking travelers not only search multiple websites and aggregators to find the cheapest flights…

    Sarah Burns/ BoostBlog- 8 readers -
  • AdWords Rolls Out Customized Creatives

    … As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products! How To Set It Up: In order to set up customized creatives you must navigate to the Business Data section of the AdWords Shared Library. In this new Business Data section your Ad…

    Jacob Brown/ PPC Heroin Paid Search Google- 9 readers -
  • The PPC Play Book

    … in different industries. Most of these “plays” are meant for national lead gen, (form fills, and phone calls) though some might be very useful in local situations. 1) Name: “Competitive Play” Description/why: Find top five-ten (online) competitors research their keywords, ad copy, and display ads. How to/Example: Research online competitors…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • 3 Rules To Write Better Ad Copy

    … they wanted to say. Tweets max out at 140 characters. As a PPC professional, I just laughed to myself. I thought that 160 or 140 characters was voluminous. I could say what I needed to say and have room top spare. Why? Because I’d been writing PPC ads for years. I’d been selling products/services with just 95 characters! Writing Better Ad Copy Many…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 1 readers -
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  • A History Of 'Snake Oil Salesmen'A History Of 'Snake Oil Salesmen'
    Where'd the phrase "Snake Oil Salesman" come from? It conjures up images of seedy profiteers trying to exploit an unsuspecting public by selling them fake cures.