Ad Copy

  • Copywriting: Hiring A Content Professional for Your Brand

    … Have you ever visited a car manufacturing plant? There are a variety of different assembly lines, such as the engine shop, the transaxle shop, the weld shop, the press shop, etc. Perhaps it’s where the engine is fitted or the sheet metal is crafted into a door. Regardless, all of these shops and products ultimately head to one place: final testing…

    ROI Factor Blogin Content- 21 readers -
  • How to create winning ad copy using a scientific approach

    … I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming…

    Purna Virji/ Search Engine Watch- 20 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … in the vacuum of an excel sheet Common practices should be tested Let’s explore these concepts in line with real-life examples. Value Propositions Take a look at the top ad in the above example. The ad has checked off several boxes on the “best practices” list, including: Clear, descriptive headline Good use of character limit Sitelink extensions…

    PPC Hero- 9 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 17 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream…

    Nanigansin Social Twitter- 15 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • #TBT The Snake Oil Era

    …, distrust of advertisers was a major roadblock to acquiring new customers. Today, there are other psychological factors that can impact sales. For example, in the travel vertical, airlines are facing headwinds when it comes to price conscious travelers. Deal-seeking travelers not only search multiple websites and aggregators to find the cheapest flights…

    Sarah Burns/ BoostBlog- 12 readers -
  • AdWords Rolls Out Customized Creatives

    …. – Let’s say you have a 24-hour online sale taking place for a certain product. You can put this information into the Business Data feed and then set up your ads to change accordingly throughout the day in real-time. The example below shows an ad for a television. To Optimize Workflow – The amount of time you put into writing ad copy can go down…

    Jacob Brown/ PPC Heroin Paid Search Google- 9 readers -
  • The PPC Play Book

    … when your ads are converting best so that we better serve our clients. The next step would be to put a +% bid adjustment on hours of the day that convert at a higher rate, or –% bid adjustment on the hours of the day when we are converting lower or not at all. *If CPA/CPL is within your clients goals. How to/Example: 7) Name: “Action Keywords…

    Cody Jensen/ PPC Heroin Paid Search- 50 readers -
  • 3 Rules To Write Better Ad Copy

    … they wanted to say. Tweets max out at 140 characters. As a PPC professional, I just laughed to myself. I thought that 160 or 140 characters was voluminous. I could say what I needed to say and have room top spare. Why? Because I’d been writing PPC ads for years. I’d been selling products/services with just 95 characters! Writing Better Ad Copy Many…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 3 readers -
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  • A History Of 'Snake Oil Salesmen'A History Of 'Snake Oil Salesmen'
    Where'd the phrase "Snake Oil Salesman" come from? It conjures up images of seedy profiteers trying to exploit an unsuspecting public by selling them fake cures.