Ad Copy

  • Creative Ways To Manage Multiple Brands In Auction

    … would be interested in, or the costs of the brands. Anything we could pull to manage multiple brands in the same markets would help. Ad Scheduling A more time consuming optimization we applied to this account with multiple brands was ad scheduling. We created a heat map (see below) showing the times of high traffic. From there, we created an ad…

    PPC Hero- 10 readers -
  • Always Remain Congruent In Your PPC Efforts

    … May 8, 2017 All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired landing pages, but I can’t force the user to convert. That’s when I go to our trusty CRO department and ask if we can work together…

    PPC Heroin Paid Search- 19 readers -
  • The psychology of language for paid search

    … The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your language when creating PPC copy. According to Sophie Turton, people don’t buy what you do…

    Search Engine Watchin Paid Search- 26 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … but it’s not used correctly. Consumers have seen this time and time again with the misuse of “their” and “they’re” or “your” and “your” in ad copy. Though these types of mistakes are disheartening, more severe cases of misuse (like those shown above) show a clear disregard for attention to detail. In turn, your consumers may begin to wonder…

    ROI Factor Blogin Content- 22 readers -
  • How to create winning ad copy using a scientific approach

    … I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming…

    Purna Virji/ Search Engine Watch- 21 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 13 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 20 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … at helping you hit your KPIs. For example, an ecommerce ad focusing on just one product may see more success than an ad with an image that showcases a wide range of items. Running a creative test is a great way to know for sure which kind of image is best suited to drive a desired action. In the two examples above, you can see the different types…

    Nanigansin Social Twitter- 17 readers -
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