Ad Copy

  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 6 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 9 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … is to target specific audiences (by geography, age group, interests, or previous behavior). Savvy digital advertisers take this approach one step further by incorporating these targeting elements within the images and copy of ad campaigns. In the example above, beer brand Shock Top speaks directly to young males by turning its mascot into an all-knowing…

    Nanigansin Social Twitter- 11 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • #TBT The Snake Oil Era

    … cancellation policy. If so, that belongs in your ad copy. What is your 21st century equivalent to Wanamaker’s money-back guarantee? Fortunately today we aren’t up against snake oil salesmen. But there are many other factors that cause psychological roadblocks to purchase. It’s important to address these concerns and call out the solution directly in ad copy. Tune in next Thursday for another modern lesson from advertising and internet history. The post #TBT The Snake Oil Era appeared first on Boost Blog. …

    Sarah Burns/ BoostBlog- 7 readers -
  • AdWords Rolls Out Customized Creatives

    …. – Let’s say you have a 24-hour online sale taking place for a certain product. You can put this information into the Business Data feed and then set up your ads to change accordingly throughout the day in real-time. The example below shows an ad for a television. To Optimize Workflow – The amount of time you put into writing ad copy can go down…

    Jacob Brown/ PPC Heroin Paid Search Google- 9 readers -
  • The PPC Play Book

    … in different industries. Most of these “plays” are meant for national lead gen, (form fills, and phone calls) though some might be very useful in local situations. 1) Name: “Competitive Play” Description/why: Find top five-ten (online) competitors research their keywords, ad copy, and display ads. How to/Example: Research online competitors…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • 3 Rules To Write Better Ad Copy

    … they wanted to say. Tweets max out at 140 characters. As a PPC professional, I just laughed to myself. I thought that 160 or 140 characters was voluminous. I could say what I needed to say and have room top spare. Why? Because I’d been writing PPC ads for years. I’d been selling products/services with just 95 characters! Writing Better Ad Copy Many…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 1 readers -
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  • A History Of 'Snake Oil Salesmen'A History Of 'Snake Oil Salesmen'
    Where'd the phrase "Snake Oil Salesman" come from? It conjures up images of seedy profiteers trying to exploit an unsuspecting public by selling them fake cures.