Ad Copy

  • Always Remain Congruent In Your PPC Efforts

    … work hard on adding keywords in our ads and make the ad copy relevant to the search and to the landing page. Once users are on that page the message should be exactly what they were looking for when they clicked on your ad. After those first few months, you might find that you don’t rely on the landing page because you understand the business…

    PPC Heroin Paid Search- 16 readers -
  • The psychology of language for paid search

    … is to include Google Reviews in Adwords. This increases the chances of building trust between the consumers and the product and it may even bring them closer to a purchase. Moreover, it can be even more effective to back up the claim of social proof and this can be achieved by using review extensions. Loss aversion Another popular psychological tip…

    Search Engine Watchin Paid Search- 23 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … but it’s not used correctly. Consumers have seen this time and time again with the misuse of “their” and “they’re” or “your” and “your” in ad copy. Though these types of mistakes are disheartening, more severe cases of misuse (like those shown above) show a clear disregard for attention to detail. In turn, your consumers may begin to wonder…

    ROI Factor Blogin Content- 21 readers -
  • How to create winning ad copy using a scientific approach

    … I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming…

    Purna Virji/ Search Engine Watch- 21 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 12 readers -
  • 5 Tips For Writing Strong Facebook Ad Copy

    … Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing strong ad…

    BoostBlogin Social- 19 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … at helping you hit your KPIs. For example, an ecommerce ad focusing on just one product may see more success than an ad with an image that showcases a wide range of items. Running a creative test is a great way to know for sure which kind of image is best suited to drive a desired action. In the two examples above, you can see the different types…

    Nanigansin Social Twitter- 16 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 6 readers -
  • #TBT The Snake Oil Era

    … cancellation policy. If so, that belongs in your ad copy. What is your 21st century equivalent to Wanamaker’s money-back guarantee? Fortunately today we aren’t up against snake oil salesmen. But there are many other factors that cause psychological roadblocks to purchase. It’s important to address these concerns and call out the solution directly in ad copy. Tune in next Thursday for another modern lesson from advertising and internet history. The post #TBT The Snake Oil Era appeared first on Boost Blog. …

    Sarah Burns/ BoostBlog- 13 readers -
  • AdWords Rolls Out Customized Creatives

    …. – Let’s say you have a 24-hour online sale taking place for a certain product. You can put this information into the Business Data feed and then set up your ads to change accordingly throughout the day in real-time. The example below shows an ad for a television. To Optimize Workflow – The amount of time you put into writing ad copy can go down…

    Jacob Brown/ PPC Heroin Paid Search Google- 9 readers -
  • The PPC Play Book

    … when your ads are converting best so that we better serve our clients. The next step would be to put a +% bid adjustment on hours of the day that convert at a higher rate, or –% bid adjustment on the hours of the day when we are converting lower or not at all. *If CPA/CPL is within your clients goals. How to/Example: 7) Name: “Action Keywords…

    Cody Jensen/ PPC Heroin Paid Search- 51 readers -
  • 3 Rules To Write Better Ad Copy

    … they wanted to say. Tweets max out at 140 characters. As a PPC professional, I just laughed to myself. I thought that 160 or 140 characters was voluminous. I could say what I needed to say and have room top spare. Why? Because I’d been writing PPC ads for years. I’d been selling products/services with just 95 characters! Writing Better Ad Copy Many…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 4 readers -
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