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… February 18th, 2015 Robert Brady Posted in Ad Copy Strategy, Ad Extensions, Bing Ads, PPC Ad Text Writing | No Comments » The other day I was running a couple searches on Bing (yes, as an internet marketing professional I regularly use Bing) and came across an ad extension that I haven’t seen before. The search was for “property insurance…
November 21st, 2014 Robert Brady Posted in Ad Copy Strategy | No Comments » Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople.
… they wanted to say. Tweets max out at 140 characters. As a PPC professional, I just laughed to myself. I thought that 160 or 140 characters was voluminous. I could say what I needed to say and have room top spare. Why? Because I’d been writing PPC ads for years. I’d been selling products/services with just 95 characters! Writing Better Ad Copy Many…