Ad Copy Test

  • Why IF Function Ads Need To Be In Your Testing Rotation

    … is mobile but performance often lags behind desktop. When the IF function ads rolled out and offered the ability to tailor ad copy to mobile users, I was eager to test the functionality. To better speak to users shopping on mobile devices I tested IF function ads, serving shoppers on a mobile device with this message: Any shopper not on a mobile…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • Stop Using The Same Headline

    … Headlines Top 3 results for the search query DUI Lawyer (in Boston) The headline is the first element of your ad a user sees, takes up the most space, and is one of (if not the) most important pieces of ad copy. And yet, for a long time I followed best practice and regurgitated back the same search query the user typed. I did this because…

    Adam Lundquist/ PPC Heroin Paid Search- 20 readers -
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