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July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data.
… Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…