Ad Copy Testing

  • Why IF Function Ads Need To Be In Your Testing Rotation

    … based on audience or device data. If the guidelines are met the ad will show uniquely tailored messaging. If the guidelines are not met the ads will show default messaging. For example, you can show a specific message to mobile users vs. a default message to desktop users. Let’s Talk Numbers I work on an account where a bulk of the traffic…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Goodbye For Good Standard Text Ads

    … May 24, 2017 Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads…

    PPC Hero- 11 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    … analysis. This article will cover what options you have for ad rotation and how to quickly identify opportunities. It may sound like a big topic, and there are many opinions on the subject, but once you grasp the concept you’ll find it quite intuitive. Ad Rotation Settings Ad rotation settings come in a few forms. Using AdWords as an example we…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 14 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … a campaign structure after performance doesn’t skyrocket as we anticipated. Most commonly, for me, I look at ad copy I sent out into the PPC-sphere and think maybe there was a better way. So while we can wish and hope and dream all day long for a PPC crystal ball, our time would be better spent understanding two simple concepts: Ads do not live…

    PPC Hero- 13 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 29 readers -
  • Stop Using The Same Headline

    … Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…

    Adam Lundquist/ PPC Heroin Paid Search- 20 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
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