Ad Copy Testing

  • How To Evaluate Your PPC Ad Rotation Settings

    …. This sounds minor but the impact to processes should not be understated. Identifying Opportunities What if you’d like to evaluate the two options in your own account(s)? Should you switch to optimize by clicks or rotate evenly? We can evaluate with some rough math and for this blog post, a pivot table. Note that this could be completed more easily…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … Structured snippets They are in the #1 spot. Hooray! But as I look at the ad through the eyes of the searcher, and I see the competitor ads, the top ad is not the one I would click first. I would actually click the bottom two before the top. In the bottom ads, one has a strong value prop listed in Description Line 1, which allowed it to be pulled…

    PPC Hero- 10 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 24 readers -
  • Stop Using The Same Headline

    … Headlines Top 3 results for the search query DUI Lawyer (in Boston) The headline is the first element of your ad a user sees, takes up the most space, and is one of (if not the) most important pieces of ad copy. And yet, for a long time I followed best practice and regurgitated back the same search query the user typed. I did this because…

    Adam Lundquist/ PPC Heroin Paid Search- 18 readers -
  • [New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them

    … discusses 11 of the biggest testing mistakes he frequently sees companies make. Leave with actionable tips and strategies on how to avoid them. The webinar takes place on Thursday, May 28th at Noon EST and will be moderated by Hanapin’s CRO Manager, Roopa Carpenter. You’ll get expert-level PPC tips like: Why testing random ideas comes at a huge expense How to avoid calling a test too early Utilizing small wins to make a big impact Presented by: Moderated by: Peep Laja Roopa Carpenter May 11, 2015…

    Jamie Newton/ PPC Heroin Paid Search How To's- 8 readers -
  • How to Analyze Your Ad Copy Quickly Without Running An Experiment

    …. With the sheer amount of ways you can measure and track data, it’s very easy to miss important details. The typical methods of filtering, labeling, and getting click happy in the Adword’s interface are time consuming and labor intensive. Is there an easier way? There is. It’s called Ad Copy Analyzer. Ad Copy Analyzer is a tool built to do the dirty work…

    Jeremy Page/ PPC Heroin Paid Search How To's- 10 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
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