Ad Copy Testing

  • View Ad Creative Through The Eyes Of Your Searchers

    … in the vacuum of an excel sheet Common practices should be tested Let’s explore these concepts in line with real-life examples. Value Propositions Take a look at the top ad in the above example. The ad has checked off several boxes on the “best practices” list, including: Clear, descriptive headline Good use of character limit Sitelink extensions…

    PPC Hero- 9 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 18 readers -
  • Stop Using The Same Headline

    … Headlines Top 3 results for the search query DUI Lawyer (in Boston) The headline is the first element of your ad a user sees, takes up the most space, and is one of (if not the) most important pieces of ad copy. And yet, for a long time I followed best practice and regurgitated back the same search query the user typed. I did this because…

    Adam Lundquist/ PPC Heroin Paid Search- 16 readers -
  • How to Analyze Your Ad Copy Quickly Without Running An Experiment

    …. With the sheer amount of ways you can measure and track data, it’s very easy to miss important details. The typical methods of filtering, labeling, and getting click happy in the Adword’s interface are time consuming and labor intensive. Is there an easier way? There is. It’s called Ad Copy Analyzer. Ad Copy Analyzer is a tool built to do the dirty work…

    Jeremy Page/ PPC Heroin Paid Search How To's- 9 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
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