Ad Copy Testing

  • How to work with Sensitive Data Accounts

    … and will hopefully increase your quality score. Also, test several ads at once and let Adwords determine the winner. By having at least 3 expanded text ads in each ad group, Adwords will be able to determine which ad is performing better and start showing that ad more often. Bidding Work on getting into that auction at the right time. There…

    PPC Heroin Affiliate Paid Search How To's- 7 readers -
  • The Five Ad Creation Methods You Should Be Testing

    … September 27, 2017 Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups. The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best. Google now recommends a minimum of 5 Ads per Ad Group to give…

    PPC Hero- 21 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    … to the static nature of expanded text ads. Perhaps in a push to further automate the PPC landscape, the system is set up to favor dynamic ads? Only further testing would help answer this question. IF Ads vs. Expanded Text Ads This analysis led me to further investigate IF function ad performance in relation to expanded text ad performance. Were…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • Goodbye For Good Standard Text Ads

    … for the foreseeable future. While there is no date on when STA’s will stop serving, you can expect an update well in advance once Bing Ads makes the decision to sunset serving STAs. Unless you are seeing particularly amazing performance with STAs vs ETAs, why not get a new round of ad copy up using just ETAs? It is time to give those ads the focus…

    PPC Hero- 11 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    … March 28, 2017 Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 16 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

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  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 29 readers -
  • Are Your Expanded Text Ads Lit?

    … July 14, 2016 Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines…

    PPC Hero- 15 readers -