Ad Copy Testing

  • Goodbye For Good Standard Text Ads

    … May 24, 2017 Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads…

    PPC Hero- 10 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    … that conversion rate is dependent on the landing page and not the ad copy. Of course, this won’t work if you were testing landing pages in the final URLs, running very different ads such as promos, or inflating the ad CTRs by including words like “free.” If you are more comfortable, you can use the conversion rate of the ad with the highest CTR. This may…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • View Ad Creative Through The Eyes Of Your Searchers

    … oversight and learn from it through on-going testing. When writing ad copy, remember to take it out of excel and put it in a hypothetical search results page. Ask yourself: Do the sitelinks make sense with the copy? Am I using all of the tools available? What are my competitors doing and saying? What am I missing? Use the answers to those questions to build out tests in your campaigns, turning oversight into performance. Related Posts …

    PPC Hero- 12 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 26 readers -
  • Stop Using The Same Headline

    … Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…

    Adam Lundquist/ PPC Heroin Paid Search- 18 readers -
  • [New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them

    … discusses 11 of the biggest testing mistakes he frequently sees companies make. Leave with actionable tips and strategies on how to avoid them. The webinar takes place on Thursday, May 28th at Noon EST and will be moderated by Hanapin’s CRO Manager, Roopa Carpenter. You’ll get expert-level PPC tips like: Why testing random ideas comes at a huge expense How to avoid calling a test too early Utilizing small wins to make a big impact Presented by: Moderated by: Peep Laja Roopa Carpenter May 11, 2015…

    Jamie Newton/ PPC Heroin Paid Search How To's- 8 readers -
  • How to Analyze Your Ad Copy Quickly Without Running An Experiment

    …. With the sheer amount of ways you can measure and track data, it’s very easy to miss important details. The typical methods of filtering, labeling, and getting click happy in the Adword’s interface are time consuming and labor intensive. Is there an easier way? There is. It’s called Ad Copy Analyzer. Ad Copy Analyzer is a tool built to do the dirty work…

    Jeremy Page/ PPC Heroin Paid Search How To's- 11 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
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