Ad Creative

  • 3 Video Ad Tests for a Changing Landscape

    … digital media time now being spent within mobile apps, it’s critical to optimize video ads for a great in-app mobile viewing experience. Video is consumed in different formats. For example, on YouTube, users watch the first few seconds of a video ad and have the option to skip it. Whereas in the social media context, such as on a mobile Facebook…

    Karen Amundson/ BoostBlogin YouTube- 9 readers -
  • Using Data to Optimize YouTube Video Ad Creative

    … Many believe data and creative can’t be used in harmony. What do data nerds know about eliciting an emotional response from viewers? What do artists know about numbers? When it comes to video ads for YouTube, data and creative can be used in concert to improve your video ad creative performance. Boost Media shares how. What can data do for my…

    Karen Amundson/ BoostBlogin YouTube- 8 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 7 readers -
  • Guide to Getting Started with Facebook Ads: Creative

    … Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review…

    Karen Amundson/ BoostBlog- 12 readers -
  • 7 Twitter Ads Using Color To Drive Clicks And Revenue

    … that bright hues stand out in Facebook and Instagram news feeds, the colors in your Twitter ads are the first thing that users will notice. However, using the right colors in your Twitter ads can do more than grab attention. Different shades can communicate your company’s messaging, create an atmosphere, or motivate users to take downstream action…

    Nanigansin Social Twitter- 5 readers -
  • The Playbook: Scaling Digital Advertising Success

    … in a future episode of The Playbook? Post a comment to let us know! Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Playbook: The Truth About Digital Advertising Budgets Large-Scale Online Retail: What Does It Take To Succeed? Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness Introducing The Playbook: Videos to Power Digital Advertising Success …

    Nanigans- 7 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: Data Analysis: The Backbone to In-House Advertising Troubleshooting Tips For Ad Campaigns With Low Volume or Poor Performance 5 Facebook Carousel Creative Techniques To Improve Conversion Rates Anatomy of a Growth Marketer: Evelyn Tong, Dashlane …

    Nanigansin Social- 16 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … at helping you hit your KPIs. For example, an ecommerce ad focusing on just one product may see more success than an ad with an image that showcases a wide range of items. Running a creative test is a great way to know for sure which kind of image is best suited to drive a desired action. In the two examples above, you can see the different types…

    Nanigansin Social Twitter- 11 readers -
  • 4 Brands Using Color For Eye-Popping Facebook Ads

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through…

    Nanigansin Social Facebook- 18 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    … discovery of similar products, cross-sell complimentary products or increase purchase frequency among your top customers. 3. Refresh Your Creative Strategy Because social media platforms are such a highly visual medium, constant creative iteration is key to strong ad performance. On frequently visited channels like Facebook and Instagram…

    Nanigansin Social Retargeting- 17 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Getting people to click on digital ads is only half the battle. You also need a landing page that will convince users to complete an action like signup, purchase, or download. What’s more, landing pages need…

    Nanigansin Social- 13 readers -
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