Ad Customizers

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … the benefits of meeting our users through colorful, relevant emoticons, they were removed from the running. All lighthearted impact aside, the loss of mobile preferred ads has been the most significant loss in the appearance of expanded text ads. Where we once were able to create a text ad and select the mobile preference to indicate that this ad should…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 9 readers -
  • The Art Of Paid Search Promotional Copy

    … the automated rules and scripts associated with running promotional ads. Ad Copy If I’ve said it once, I’ve said it a thousand times – You should always be testing your ad copy. Promotions are no different. Yes, you want to resonate with your users in the clearest and most concise way. But no, you don’t have to abandon the opportunity to find out…

    Carrie Albright/ PPC Hero- 16 readers -