- Our Blog
October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters.
… planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features that were released in 2014. But even before 2014, there were many features that aren’t being used in many advertising accounts. This post is intended turn you from a bystander to an expert user of these features in your account.
… spreadsheet data. The finished example that the customer will see (minus highlighting) Uploading Your File to Adwords and Launching Your Ads Save your newly created spreadsheet as .xls, .xlsx, .csv or .tsv. Don’t use any spaces in the filename, and name it something that makes it clear to you what it is. The filename is what you’ll be referring to when…
… with the bevy of ad extensions, text ads still could not match the value that Shopping ads provide. Until now. Ad Customizers In late September, AdWords rolled out ad customizers. Similar to Google Shopping, these ads allow for a more personalized experience. Advertisers are able to upload data, similar to how they would with a shopping feed, so text ads…