Ad Customizers

  • Why IF Function Ads Need To Be In Your Testing Rotation

    … is mobile but performance often lags behind desktop. When the IF function ads rolled out and offered the ability to tailor ad copy to mobile users, I was eager to test the functionality. To better speak to users shopping on mobile devices I tested IF function ads, serving shoppers on a mobile device with this message: Any shopper not on a mobile…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • The Art Of Paid Search Promotional Copy

    …. Fancy Ad-Writing Now that you’ve begun planning just how you’ll approach your sale or promotion, but before you’ve run off to start creating your copy, allow me to leave you with a few fun tools. Google has outdone itself in the past year when it comes to ad features. The creation of ad customizers has allowed us to add the finest of details…

    Carrie Albright/ PPC Hero- 29 readers -
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