Ad Customizers

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … hands. Or is it? This is where our bad luck takes a turn: There are a few solutions to this issue. Ad customizers: We’ve discussed how one might utilize ad customizers to add product details or geographic specificity in text ads. But the secret hack of ad customizers is being able to create an ad specific to a user’s device. By doing…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • The Art Of Paid Search Promotional Copy

    …. Fancy Ad-Writing Now that you’ve begun planning just how you’ll approach your sale or promotion, but before you’ve run off to start creating your copy, allow me to leave you with a few fun tools. Google has outdone itself in the past year when it comes to ad features. The creation of ad customizers has allowed us to add the finest of details…

    Carrie Albright/ PPC Hero- 19 readers -