Ad Customizers

  • How You Can Generate More Conversions For Lead Generation Accounts

    … with IF Functions, our own Secret Jake wrote a great piece to help you see the world of if possibilities. Now for my last ad customizer for lead gen pitch, using the countdown function to create urgency for your users. Countdowns are great for ecommerce clients because these ads can show when a promotion is about to end, or the availability of the product you…

    PPC Heroin Paid Search How To's- 17 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … the benefits of meeting our users through colorful, relevant emoticons, they were removed from the running. All lighthearted impact aside, the loss of mobile preferred ads has been the most significant loss in the appearance of expanded text ads. Where we once were able to create a text ad and select the mobile preference to indicate that this ad should…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 19 readers -
  • The Art Of Paid Search Promotional Copy

    … and bookings for this trip. These campaigns would be created solely for promotional periods. Once the promo wraps, we pause the campaigns. Another approach is to simply fold your promotional ad copy into your existing campaigns. Consider it just a new round of ads to be rotated through, only to be paused once the promotion has concluded. The content…

    Carrie Albright/ PPC Hero- 25 readers -
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