Ad Engine

  • 4 Insider Tricks For Leveraging Performance Analysis

    …Once Nanigans clients are comfortable using our software, they tend to spend a lot of time using our business intelligence tool, Performance Analysis. In fact, over 50% of all client events within Ad Engine occur there, between analyzing overall campaigns, setting up targeting and creative, to optimizing ad campaigns at scale. While most Performance Analysis enthusiasts are familiar with commonly used features and use cases, we thought it might be helpful to highlight some lesser known tips and tricks. Trick […]…

    Nanigansin Social- 9 readers -
  • Software as a Service: Not Another Acronym

    …A lot goes on behind the scenes at a Software as a Service company. On the surface, it could be tempting to think that clients are just handed the keys (aka, a login) and left to figure out what all the pedals and buttons do. Ever since our “shift to SaaS” announcement in AdExchanger, we’ve been hard at work boosting the out-of-the-box usability…

    Nanigans- 8 readers -
  • An Insider Look at Ad Engine’s Ranking System

    …Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]…

    Kanna Shimizu/ Nanigansin Social- 6 readers -
  • Conversion Tools Go Self-Service on Ad Engine

    …Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]…

    Jeffrey Vocell/ Nanigansin Social- 6 readers -
  • Nanigans Sharpened Focus on Software for the In-House Advertiser

    …Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved…

    Nanigansin Social- 13 readers -
  • An eCommerce Site Drives More than 88,700 Registrations in Under a Month

    …Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling…

    Jennie White/ Nanigansin Social- 14 readers -
  • How to Use Cohort Analysis to Find Your Most Valuable Ads

    …Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy…

    Jeffrey Vocell/ Nanigans- 7 readers -
  • Introducing Multiple Product Feeds for Facebook Exchange

    …The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current advertising on FBX one step further to generate real business results. Let’s look at two individuals shopping for new TVs – we’ll […]…

    Jeffrey Vocell/ Nanigansin Social- 11 readers -