Ad Exchange

Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.
Posts about Ad Exchange
  • Will Advertising Work On Wearables?

    … Toluna Quicksurveys found that only 16 percent of 1,000 US consumers were interested in wearable tech in general. This is partly because, beyond fitness tracking, the “killer app” has yet to emerge for the category. My view is that a small cluster of functions will ultimately take hold and define the experience, driving sales. Right now most…

    Greg Sterling/ Marketing Land- 12 readers -
  • 3 Key Display Advertising Themes For Search Marketers

    … of publishers, networks, exchanges and ad tech vendors, each of which plays a specialized and sometimes important role. And, with the increasing “search-ification” of programmatic display (and social) ad buying, we’ve seen that more search marketers are finding themselves taking on additional cross-channel responsibilities or working more closely…

    Matt Ackley/ Search Engine Landin SEO Display- 15 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … On Location LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange 07 November 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie’s new…

    Asif Khan/ Street Fightin Facebook- 7 readers -
  • New features added to Bevo’s PPV Network!

    … We have added some new features to our Pops and Intext channels within the Bevo Ad Exchange. These features include: 1.) Mass updating of bid prices (all targets or selected targets) 2.) Automatically increase targets to Top Bid prices 3.) Pause, Delete, and Search campaigns on Full Screen You can access these features within the “Sites” tab…

    Ryan Buke/ BeVo Media- 13 readers -
  • Don’t Be Spooked By The Fear Of Programmatic Ad Buying

    … to embrace programmatic, just as it is necessary for businesses who want to remain competitive to outsource. By welcoming programmatic, buyers can focus more on strategic decisions associated with ad buying rather than the routine aspects of buying that can be calculated by algorithms. This transition is critical to the evolution of the digital…

    Rob Rasko/ Marketing Landin Display- 12 readers -
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