Ad Exchange

Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.
Posts about Ad Exchange
  • Will Advertising Work On Wearables?

    … It’s still to early to make any definitive pronouncements about wearables and smartwatches, beyond the fact the category is probably here to stay. But like any new market there’s a frenzy of activity in the category, with several smartwatch announcements happening around CES – ahead of the anticipated rollout of the Apple Watch early this year…

    Greg Sterling/ Marketing Land- 13 readers -
  • 3 Key Display Advertising Themes For Search Marketers

    … of publishers, networks, exchanges and ad tech vendors, each of which plays a specialized and sometimes important role. And, with the increasing “search-ification” of programmatic display (and social) ad buying, we’ve seen that more search marketers are finding themselves taking on additional cross-channel responsibilities or working more closely…

    Matt Ackley/ Search Engine Landin SEO Display- 22 readers -
  • Bevo PPV Network Update: Manually Update Suggested Bids & Auto Deposit Feature Live!

    … for our next system update. We have many more features in the works, so keep the suggestions coming! Want to get started with the Bevo Ad Exchange? Take advantage of our high quality, unsaturated, pops, intext, and display inventory! Create your account today at http://ads.bevomedia.com Tags ad network, Affiliate Marketing, bevo ad exchange, Bevo Media, bevo ppv, in text, intext, media buying, online marketing, pop ups, pops, popups, ppv, ppv network …

    Ryan Buke/ BeVo Media- 6 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … API; Nomi acquired; Mogl funded; Facebook relaunches Atlas; Swirl rolls out their ad exchange; iHeartRadio vending machine with Instagram; Wall-m(Art) project; Hermes gives us La Maison des Carres; TouchTunes partners with Kinetic Active Exchange. Our resource of the week plots dead famous people thanks to ESRI. Top stories of the week (starts…

    Asif Khan/ Street Fightin Facebook- 7 readers -
  • New features added to Bevo’s PPV Network!

    … We have added some new features to our Pops and Intext channels within the Bevo Ad Exchange. These features include: 1.) Mass updating of bid prices (all targets or selected targets) 2.) Automatically increase targets to Top Bid prices 3.) Pause, Delete, and Search campaigns on Full Screen You can access these features within the “Sites” tab…

    Ryan Buke/ BeVo Media- 17 readers -
  • Don’t Be Spooked By The Fear Of Programmatic Ad Buying

    … domain transparency with a non-guaranteed delivery. Google’s AdX and Facebook’s ad exchange, as a result, are attracting a lot of this independent spend. Agencies will ultimately look to encroach on this client base as they strike wide-ranging deals with the big sales houses, giving unique access to the best inventory in the market…

    Rob Rasko/ Marketing Landin Display- 16 readers -
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