Ad Exchange

Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.
Posts about Ad Exchange
  • Will Advertising Work On Wearables?

    … to smartphones. Nonetheless, mobile ad exchange TapSense today announced “the industry’s first programmatic ad platform for Apple Watch.” It boasts full Apple Pay integration, new ad formats and “hyper-local targeting.” It makes sense for companies like TapSense to get out in front of the wearables trend and learn what’s likely to work and what won’t…

    Greg Sterling/ Marketing Land- 14 readers -
  • 3 Key Display Advertising Themes For Search Marketers

    … of publishers, networks, exchanges and ad tech vendors, each of which plays a specialized and sometimes important role. And, with the increasing “search-ification” of programmatic display (and social) ad buying, we’ve seen that more search marketers are finding themselves taking on additional cross-channel responsibilities or working more closely…

    Matt Ackley/ Search Engine Landin SEO Display- 26 readers -
  • Bevo PPV Network Update: Manually Update Suggested Bids & Auto Deposit Feature Live!

    … for our next system update. We have many more features in the works, so keep the suggestions coming! Want to get started with the Bevo Ad Exchange? Take advantage of our high quality, unsaturated, pops, intext, and display inventory! Create your account today at http://ads.bevomedia.com Tags ad network, Affiliate Marketing, bevo ad exchange, Bevo Media, bevo ppv, in text, intext, media buying, online marketing, pop ups, pops, popups, ppv, ppv network …

    Ryan Buke/ BeVo Media- 7 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … On Location LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange 07 November 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie’s new…

    Asif Khan/ Street Fightin Facebook- 8 readers -
  • New features added to Bevo’s PPV Network!

    … We have added some new features to our Pops and Intext channels within the Bevo Ad Exchange. These features include: 1.) Mass updating of bid prices (all targets or selected targets) 2.) Automatically increase targets to Top Bid prices 3.) Pause, Delete, and Search campaigns on Full Screen You can access these features within the “Sites” tab…

    Ryan Buke/ BeVo Media- 21 readers -
  • Don’t Be Spooked By The Fear Of Programmatic Ad Buying

    …. It will be interesting to see how the independents fare then.” The chance that independent trading desks may crumble under the present situation is of concern. What we do know is the current German landscape will have to evolve. In Asia, the fears around programmatic vary. In China, for instance, dealing with governmental regulations only adds to the already complex…

    Rob Rasko/ Marketing Landin Display- 23 readers -
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