Ad Exchange

Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.
Posts about Ad Exchange
  • Will Advertising Work On Wearables?

    … to smartphones. Nonetheless, mobile ad exchange TapSense today announced “the industry’s first programmatic ad platform for Apple Watch.” It boasts full Apple Pay integration, new ad formats and “hyper-local targeting.” It makes sense for companies like TapSense to get out in front of the wearables trend and learn what’s likely to work and what won’t…

    Greg Sterling/ Marketing Land- 9 readers -
  • 3 Key Display Advertising Themes For Search Marketers

    … on. Unfortunately, reality is not quite so clean and tidy. There’s a deeper level of faith necessary, not too different from the assumptions you make about the impact of a Super Bowl ad or a Times Square billboard. Viewability rates can vary wildly based on the publisher, the ad exchange, or which vendor you’re using to track those figures. The percentage…

    Matt Ackley/ Search Engine Landin SEO Display- 11 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … On Location LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange 07 November 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie’s new…

    Asif Khan/ Street Fightin Facebook- 6 readers -
  • New features added to Bevo’s PPV Network!

    … We have added some new features to our Pops and Intext channels within the Bevo Ad Exchange. These features include: 1.) Mass updating of bid prices (all targets or selected targets) 2.) Automatically increase targets to Top Bid prices 3.) Pause, Delete, and Search campaigns on Full Screen You can access these features within the “Sites” tab…

    Ryan Buke/ BeVo Media- 12 readers -
  • Don’t Be Spooked By The Fear Of Programmatic Ad Buying

    … domain transparency with a non-guaranteed delivery. Google’s AdX and Facebook’s ad exchange, as a result, are attracting a lot of this independent spend. Agencies will ultimately look to encroach on this client base as they strike wide-ranging deals with the big sales houses, giving unique access to the best inventory in the market…

    Rob Rasko/ Marketing Landin Display- 8 readers -
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