Ad Exchanges

  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 11 readers -
  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools. Dave Jakubowski, Facebook’s head of advertising technology, said in a blog post that video ad serving via the Atlas platform will be “broadly available” by the end of the month, adding: We’re also…

    David Cohen/ AllTwitterin Facebook- 8 readers -