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… We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…
… Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools. Dave Jakubowski, Facebook’s head of advertising technology, said in a blog post that video ad serving via the Atlas platform will be “broadly available” by the end of the month, adding: We’re also…
In both paid search, display and mobile advertising, there’s plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If you’re doing display advertising or mobile advertising, the inventory may be spread amongst hundreds or thousands of sites or apps.