Ad Exchanges

  • How to protect yourself against ad fraud

    … coming in from your verification vendors, it’s important to start auditing your campaigns for signs of fraud. They will provide you with metrics like viewability and invalid (or suspicious) traffic levels. Using this information, you can optimize your campaigns by shutting down low-quality publishers and placements. You can then reallocate your…

    Ratko Vidakovic/ Marketing Landin Display How To's- 24 readers -
  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools. Dave Jakubowski, Facebook’s head of advertising technology, said in a blog post that video ad serving via the Atlas platform will be “broadly available” by the end of the month, adding: We’re also…

    David Cohen/ AllTwitterin Facebook- 17 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 24 readers -