Ad Exchanges

  • How to protect yourself against ad fraud

    We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make its way into the marketplace.

    Ratko Vidakovic/ Marketing Land- 13 readers -
  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … and understand within minutes if their online ads are influencing offline purchases. We’re also working with advertisers on Path to Conversion (by device reporting) to provide insight into all the ways real people—not cookies—see ads across multiple devices before making a conversion. Other path-to-conversion solutions rely on cookie-based reporting…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 16 readers -
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