Ad Exchanges

  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 13 readers -
  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … measurement tools from Atlas: Offline Actions: This tool ties offline sales to online ad spend. Path to Conversion: On a similar note, this tool helps provide insight into the multiple devices that users see ads on before pulling the trigger on a purchase. He wrote: Advertisers who measure their ads with Atlas can now upload their point-of-sale data…

    David Cohen/ AllTwitterin Facebook- 11 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 16 readers -