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… We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…
… measurement tools from Atlas: Offline Actions: This tool ties offline sales to online ad spend. Path to Conversion: On a similar note, this tool helps provide insight into the multiple devices that users see ads on before pulling the trigger on a purchase. He wrote: Advertisers who measure their ads with Atlas can now upload their point-of-sale data…
In both paid search, display and mobile advertising, there’s plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If you’re doing display advertising or mobile advertising, the inventory may be spread amongst hundreds or thousands of sites or apps.